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Media Use, Media Consumption
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"The reach of the media outlets researched in this study extends above all to a population with greater purchasing power and educational attainment, who are looking for serious, investigative, quality journalism. This audience likes to feel part of the media outlet, collaborate with it, and have dir
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Shaped by Trauma, History and Hope: Audiences’ Perceptions of Social Cohesion Coverage in Ninewah, Iraq
Media in Cooperation and Transition (MiCT) (2021), 41 pp.
"This research analysis aims to assess perceptions of media coverage of social cohesion in Ninewah and understand how content is consumed and assessed by audiences in the province. What this report has demonstrated is that while there is a distrust of the media at a national level, local media are p
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"To gain a comprehensive understanding of both urban and peri/urban/rural locations, the assessment was conducted in two locations in Ethiopia: Gambella Region and Addis Ababa City Administration. A total of 240 respondents participated in the assessment, of which about one-third are female. The fin
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Afghanistan Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati
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The Dominica Information Ecosystem Assessment (IEA): How the Flow of Information Impacts Disaster Preparedness and Response
Internews (2021), 75 pp.
"Generally, Dominicans have access to the information that they need to make informed decisions, especially as it relates to disaster preparation and response. Despite having timely access to disaster-related information, however, some persons continue to act complacent and either fail or refuse to
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Report: National Media Consumption Survey Rwanda 2021
Kalmar; Stockholm: Fojo Media Institute; Swedish Radio Media Development Office (2021), 34 pp.
„Quelle: Internet“? Digitale Nachrichten- und Informationskompetenzen der deutschen Bevölkerung im Test
Berlin: Stiftung Neue Verantwortung (2021), 143 pp.
"Eine Auswahl der Test-Ergebnisse im Überblick:
1) Unterschiede zwischen Desinformation, Information, Werbung und Meinung wer den zum Teil nur schwer erkannt [...]
2) Ob eine Quelle vertrauenswürdig ist, wird oft richtig eingeschätzt. Interessens konflikte werden seltener erkannt [...]
3) Kennzei
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Liberians Want a Free Media – Within Limits – and Unrestricted Access to Social Media
Afrobarometer (2021), 12 pp.
"Radio is the dominant news source in Liberia, tuned in “every day” or “a few times a week” by 87% of adults. Almost four in 10 citizens (38%) say they regularly get news from the Internet and social media, while only about one in five are regular consumers of news via television (21%) and n
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State of the Media Survey Report 2021
Nairobi: Media Council of Kenya (2021), xii, 46 pp.
"The survey found that 58% of Kenyans interviewed consume TV content on a typical day. This translates to approximately 16,740,493 Kenyans aged above 15 years who consume TV content. This is a drop from 74% of the respondents recorded in the 2020 survey. Across the regions, 60% of persons in North E
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Syria Audience Research Study
Free Press Unlimited (2021), 29 pp.
"Syrians greatly desire news that is free from political partisanship and interference; are reflective and capable of making conscious and informed decisions; are resourceful, reflective and desire the full picture of news and events; value variety in terms of sources, and are therefore often drawn
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Somalia Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i
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The Kenya Media Assessment 2021
Internews (2021), 47 pp.
"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp
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Generational Gaps in Political Media Use and Civic Engagement: From Baby Boomers to Generation Z
London; New York: Routledge (2021), xiii, 202 pp.
"This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces a new model – The EPIG Model (Engagement-Participation-Information*Generation) – to study how different generational cohorts’ e
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Ethiopians Support Media’s Watchdog Role But Want Regulated Access to Internet, Social Media
Afrobarometer (2021), 13 pp.
"Six in 10 adult Ethiopians (59%) own a mobile phone. But only 16% own a phone with Internet access. One in three (34%) own a radio, while 14% have a television set and only 2 % have a computer. The most common source of regular news (“every day” or “a few times a week”) for Ethiopians is th
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Ugandans See Social Media as Beneficial and Want Unrestricted Access, But Are Wary of its Use to Spread Fake News
Afrobarometer (2021), 11 pp.
"Daily news consumption via social media (11%) and the Internet (9%) has doubled in Uganda since 2015, though these platforms still lag far behind television (27%) and radio (54%) as daily news sources. Six in 10 Ugandans (60%) say they are aware of social media. Awareness is less widespread among w
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