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Breadcrumb: Media Use, Media Consumption
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"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati ... more
"Six in 10 adult Ethiopians (59%) own a mobile phone. But only 16% own a phone with Internet access. One in three (34%) own a radio, while 14% have a television set and only 2 % have a computer. The most common source of regular news (“every day” or “a few times a week”) for Ethiopians is th ... more
"Syrians greatly desire news that is free from political partisanship and interference; are reflective and capable of making conscious and informed decisions; are resourceful, reflective and desire the full picture of news and events; value variety in terms of sources, and are therefore often drawn ... more
"Generally, Dominicans have access to the information that they need to make informed decisions, especially as it relates to disaster preparation and response. Despite having timely access to disaster-related information, however, some persons continue to act complacent and either fail or refuse to ... more
"Eine Auswahl der Test-Ergebnisse im Überblick: 1) Unterschiede zwischen Desinformation, Information, Werbung und Meinung wer den zum Teil nur schwer erkannt [...] 2) Ob eine Quelle vertrauenswürdig ist, wird oft richtig eingeschätzt. Interessens konflikte werden seltener erkannt [...] 3) Kennzei ... more
"This Information Ecosystem Assessment documents how information around the COVID-19 pandemic is produced, consumed, and shared in Sudan contributing to the existence of multiple and overlapping information sub-systems within the supply side of the broader ecosystem. The findings show how the centra ... more
"Daily news consumption via social media (11%) and the Internet (9%) has doubled in Uganda since 2015, though these platforms still lag far behind television (27%) and radio (54%) as daily news sources. Six in 10 Ugandans (60%) say they are aware of social media. Awareness is less widespread among w ... more
"Conclusions and actionable recommendations to media stakeholders and Internews including: improving access to radio and television in Unity State would likely produce a substantial increase in overall media consumption in Unity State; improving access to smartphones in Warrap State would potentiall ... more
"This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces a new model – The EPIG Model (Engagement-Participation-Information*Generation) – to study how different generational cohorts’ e ... more
"To gain a comprehensive understanding of both urban and peri/urban/rural locations, the assessment was conducted in two locations in Ethiopia: Gambella Region and Addis Ababa City Administration. A total of 240 respondents participated in the assessment, of which about one-third are female. The fin ... more
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i ... more
"This research analysis aims to assess perceptions of media coverage of social cohesion in Ninewah and understand how content is consumed and assessed by audiences in the province. What this report has demonstrated is that while there is a distrust of the media at a national level, local media are p ... more
"El presente trabajo se propuso identificar el uso, la dependencia y la confianza que se tuvo en los medios de comunicación y los medios sociales al inicio de la cuarentena decretada por el Estado mexicano con motivo de la llegada del nuevo coronavirus a México. Para responder al objetivo señalad ... more
"Radio is the dominant news source in Liberia, tuned in “every day” or “a few times a week” by 87% of adults. Almost four in 10 citizens (38%) say they regularly get news from the Internet and social media, while only about one in five are regular consumers of news via television (21%) and n ... more