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Media Use, Media Consumption
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Media Use in Iraq and Iraqi Kurdistan
Broadcasting Board of Governors (BBG); Gallup (2015), 40 slides
"Key Takeaways: Iraq is divided and in transition. You cannot have an actionable understanding of media habits without analyzing specific "target" audiences. All media platforms matter, depending on the audience." (Slide 33)
De l’utilisation des médias au Mali
Berlin; Bamako: Media in Cooperation and Transition (MiCT); Friedrich-Ebert-Stiftung (FES) (2015), 89 pp.
"En février et en mars 2015 Media in Transition and Cooperation (MiCT) et la Fondation Friedrich Ebert à Bamako (FES) en coopération avec l’Institut d’Economie rurale malien ont procédé à une analyse de l’usage des médias à Bamako et dans sept chefs-lieux régionaux ainsi que dans troi
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Media Scene: Middle East (Focus on UAE & KSA)
Paris: Publicitas (2015), 38 slides
The Changing Media Landscape in Vietnam
Broadcasting Board of Governors (BBG); Gallup (2015), 38 slides
"Vietnam has a highly engaged, optimistic and entrepreneurial population and a rapidly changing media environment. Television remains the most used medium and the top source for news and information ¡V especially from official TV. Vietnam severely restricts its news media but Vietnamese want their
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Media Use in Afghanistan
Broadcasting Board of Governors (BBG); Gallup (2015), 2 pp.
"The Afghan media scene has experienced tremendous growth in the post-Taliban period, buoyed by international involvement and the passage of a series of laws lending some protection to journalists. Though Reporters Without Borders listed Afghanistan’s media environment 128 out of 179 countries in
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Gewichtungsstudie zur Relevanz der Medien für die Meinungsbildung in Deutschland
TNS Infratest; Direktorenkonferenz der Landesmedienanstalten (DLM) (2015), 55 pp.
"Das Fernsehen ist nach wie vor das reichweitenstärkste Medium zur Information und Meinungsbildung. Mit einer „informierenden“ Tagesreichweite von knapp 60% liegt es deutlich vor dem Radio (51%) und der Tageszeitung mit 35% [...] Bei der informierenden Nutzung gestern zeigen sich deutliche Zusa
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The Gambia Media Survey
Gates Malaria Partnership; Center for Innovation Against Malaria (2014), 56 pp.
"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos
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Cambodia: From Big Screen to Small
Broadcasting Board of Governors (BBG); Gallup (2014), 37 slides
"Cambodia is a country on the cusp of rapid media change. TV and radio remain the top media and main sources of news. Apolitical newcomer Hang Meas is top source with tabloid news, entertainment. But new media is gaining, fueled by widespread mobile use: almost all households have a mobile phone; yo
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"Nationally, Turkish media consumers fall into three basic groups: About half (48.0%) tend to only watch TV news; about one-third (32.0%) mostly watch TV and use the Internet to get news, and two in 10 (20.0%) are “super users” who get news from a variety of media platforms. Super-users are more
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After the Revolution: Libyan and Tunisian Media Through the People’s Eyes
London: BBC Media Action (2014), 60 pp.
"Libyans and Tunisians have grown weary of coverage that represents the interests of those who run or fund the channels and consequently place little trust in the media. Perhaps as a result of these limitations, the audiences are savvy and discerning consumers who “shop around” to access informa
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"While radio is still in the lead for news consumption in Nigeria, the use of digital media and mobile continues to grow rapidly. The new research also reveals that Nigerian personal mobile phone ownership has increased significantly in 2014 to 83.0%, up from 73.1% in 2012. Mobile web is the leading
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"Russians are keen news consumers. Most (79.0%) access some type of news at least daily, and nearly all (95.4%) do this at least weekly. Nearly all Russians (95.5%) are turning to television – which continues to dominate the media market in 2013 – for their news each week. However, as more Russi
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Pesquisa brasileira de mídia 2014: Hábitos de consumo de mídia pela população brasileira
Brasília: Presidência da República. Secretaria de Comunicação Social (SECOM) (2014), 150 pp.
"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern
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Institutional Grantees Audience Survey: A Project Report
Dar-es Salaam: Ipsos; Tanzania Media Fund (TMF) (2014), 92 pp.
"Radio was found to be the most frequently used media channel with 46% of the respondents listening to radio on a daily basis and a further 30% listenership on a weekly basis. Newspapers were found to be the least used media with 22% of the respondents reading newspapers less than once a month. The
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Information Ecosystems in Transition: A Case Study from Myanmar. How to Inform, Empower and Impact Communities. Part One: Research Findings
Internews (2014), 56 pp.
"The research focuses on three themes. Firstly, it identifies and maps the information environment in Mon State in terms of technology and media use across urban, rural, non-conflict, and former conflict geographic areas. Secondly, the flow of news and information is examined to see how individuals
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Syria Audience Research
Berlin: Media in Cooperation and Transition (MiCT) (2014), 31 pp.
"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to media is primarily dependent on location with people in government controlled areas enjoying the best ac
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Media Survey Findings: Nationwide National Opinion Survey, Wave III, September 2014
Internews (2014), 36 pp.
Key findings include: 35% of people interviewed had family members working outside of Nepal; 86% of households had a working mobile phone (92.5% in urban; 84.3% in rural areas); 49% had a working television (79.5% in urban; 42.3% in rural areas); 45% a working radio (46.1% in urban; 45.3% in rural a
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Newsgathering and Policy Perceptions in Ukraine
Broadcasting Board of Governors (BBG); Gallup (2014), 35 slides
"Use of Ukrainian vs. Russian in news content is not important for the vast majority of adults; trust in content is key to reliance on sources. Ukrainian TV channels remain the top news sources for adults across ethnic groups and regions (other than Crimea), and offer news trusted by large majoritie
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Etude d'auditoire au Burundi: Restitution des résultats
Bujumbura: IMMAR Research and Consultancy; Panos Great Lakes (2014), 62 slides
