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Key Guidance
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Media Marketing, Branding & Promotion
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Radio Marketing, Branding & Promotion
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Television Marketing, Branding & Promotion
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Financing Media, Financial Media Management
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Radio Management
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Television Management
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Radio Programming, Programme Structures & Schedules
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Advertising Audiences & Target Groups
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Radio Advertising
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Television Advertising
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Audience Segmentation, User Typologies, Personas
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Event Marketing & Communication
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Press Distribution
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Press Marketing, Branding & Promotion
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Media Ownership
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Strategy Development & Strategic Planning
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Local Journalism
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Local Radios, Local Radio Programmes
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Local Television
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Media Law & Regulation
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Financing Media: Customer Payments, Subscription Models, User-Based Financing
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Human Resources Development, Personnel Management
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Magazines
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Radio Production
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Public & State Radios
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Public & State Television
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Commercial Radios
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Television Production Equipment
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Cable Television
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Television Programmes & Genres
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Television Programming, Programme Structures & Programme Policies
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Language
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"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
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Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
Electronic Media Management
Burlington: Focal Press, 5th ed. (2006), 407 pp.
Marketing de periódicos y revistas
Madrid: Pirámide; ESIC Editorial (2005), 358 pp.
Media Selling: Broadcast, Cable, Print, and Interactive
Ames: Blackwell, 3rd (2004), xiv, 598 pp.
Die Fernseh-Station: Ein Leitfaden für das Lokal- und Regionalfernsehen
Konstanz: UVK Medien (1998), 488 pp.
Die Radio-Station: Ein Leitfaden für den privaten Hörfunk
Konstanz: UVK (1996), 384 pp.
