"El presente manual representa un importante y valioso esfuerzo por poner el foco en el relacionamiento con comunidades. Surge de una investigación de campo que resume acciones de empresas interesadas en conocer a sus grupos de interés externos y, de manera específica, a las comunidades a quienes
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impactan y por las cuales son impactadas, con quienes construyen de manera conjunta soluciones para fortalecer su entorno. Este manual es una guía práctica, muy accesible, para conocer los pasos básicos para el relacionamiento con la comunidad, desde la responsabilidad social. Nos facilita un marco de acción, que orienta con lineamientos específicos: cómo contemplar el contexto sociocultural, cómo analizarlo y cómo abordar y conjugar tanto las necesidades y expectativas de las empresas como de la sociedad. La medición es un aspecto elemental que se resalta también en este documento y que constituye la diferencia entre prácticas básicas y esporádicas, y un programa real de involucramiento efectivo con la comunidad." (Prólogo, página 2)
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"Desde una aproximación ética, reconocidos profesionales con amplia experiencia en los medios y en organismos, como la Oficina Española de Cambio Climático o la Agencia Estatal de Meteorología, profesores doctores de catorce universidades, entre ellos una decena de investigadores del Observator
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io de la Comunicación del Cambio Climático y el director del Centro Knight de Periodismo Ambiental de la Michigan State University, abordan los asuntos propios de la especialidad aportando reflexión y claves para comunicar sobre medio ambiente y cambio climático de la mejor manera posible." (Tapa posterior)
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"Recent years have seen the expansion of critical scholarship on humanitarian communication across a range of academic fields, sharing recognition of the centrality of media and communications to our understanding of humanitarianism as an agent of transnational power, global governance and cosmopoli
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tan solidarity. The Handbook brings into dialogue these diverse fields, their theoretical frameworks and methodological approaches as well as the public debates that lie at the heart of the contemporary politics of humanitarianism. It consolidates existing knowledge and maps out this emerging field as an important site of interdisciplinary knowledge production on media, communication and humanitarianism." (Publisher description)
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"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
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as campañas sociales bien estructuradas, que reciben el compromiso de alta dirección de la institución y logran el involucramiento de los grupos de interés, pueden llegar a ser una eficiente estrategia de responsabilidad social a mediano plazo." (Editorial)
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"This book explores the role and purpose of journalism to spark and propagate change by investigating human rights journalism and its capacity to inform, educate and activate change. Downman and Ubayasiri maximize this approach by proposing a new paradigm of reporting through the use of human-focuss
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ed news values. This approach is a radical departure from the traditional style that typically builds on abstract concepts. The book will explore human rights journalism through the lens of complex issues such as human trafficking and people smuggling in the Asian context. This is not just a book for journalists, or journalism academics, but a book for activists, human rights advocates or anyone who believes in the power of journalism to change the world." (Publisher description)
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"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an
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understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects." (Publisher description)
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"The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills
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of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication." (Publisher website)
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"Do existing structures of media accountability - such as press councils, codes of ethics, and ombudspersons - suffice, or do we urgently need new instruments and initiatives in today's converging media world? These questions were tackled in an international survey of 1,800 journalists in twelve Eur
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opean and two Arab states conducted by the EU-funded research project, «Media Accountability and Transparency in Europe» (MediaAcT). The results provide a solid empirical basis for the discussions taking place. This book advances research on media accountability and transparency, and also offers innovative perspectives for newsrooms, media policy-makers, and journalism educators." (Back cover)
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"There are increasing numbers of mobile-based projects, and donors such as the World Bank infoDev and the Bill and Melinda Gates Foundation continue to invest in mobiles for development (M4D). A scan of projects in the 14 focus countries for this study indicated that the most common sectors for inve
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stment are health, socio-economic development, and agriculture. There is evidence that governments are interested in using mobiles as service providers, yet there remain few actual manifestations of such intent in developing countries. Most examples are found in Asia, where concepts have been proven, and more mature mobile markets are seeking new revenue streams. Up to this point, mobile operators have tended to support M4D through concessions such as free or subsidized shortcodes and SMS tariffs, which have been negotiated as part of Corporate Social Responsibility (CSR) programmes. A feature of CSR initiatives in health, education, and child protection, for example, is that they rarely exploit technical resources held by companies. CSR departments tend to be poorly integrated with the core business, and have small budgets and limited decision-making power. Some operators would like to develop services that have a developmental impact, but also a return on investment – M4D that is revenue generating and scalable. As one interviewed thought leader in the M4D space indicated, operators are happy to work towards achieving development goals but only by “doing business as usual”." (Executive summary, page 2)
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"'La otra cara de la libertad' busca servir de mapa a los gerentes, directores y dueños de medios que, desde la perspectiva de la Responsabilidad Social Empresarial -RSE-, intentan atender las crecientes exigencias a las que se enfrentan sus empresas. Contribución al desarrollo sostenible, alianza
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s con organizaciones de la sociedad civil, impacto ambiental, transparencia en la política editorial o publicidad responsable son solo algunos aspectos que poco a poco comienzan a aparecer en la agenda de los medios, ya no como una preocupación de académicos sino como parte integral del negocio mismo y de su cadena de valor." (Introducción)
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"Internet filtering takes place in at least forty states worldwide including many countries in Asia and the Middle East and North Africa. This publication examines the political, legal, social, and cultural contexts of Internet filtering in these states from a variety of perspectives. The six introd
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uctory chapters (only available in the print version) discuss the mechanisms and politics of Internet filtering, the strengths and limitations of the technology that powers it, the relevance of international law, ethical considerations for corporations that supply states with the tools for blocking, and the implications of Internet filtering for civil society groups that increasingly rely on Internet technologies for communicating their missions. Regional overviews and reports on Internet content regulation in forty different countries follow (which are also available online), with each country profile outlining the types of content blocked by category and documenting key findings. The study relies on the results of the "OpenNet Initiative", a collaboration of the Berkman Center for Internet and Society at Harvard Law School, the Citizen Lab at the University of Toronto, the Oxford Internet Institute at Oxford University, and the University of Cambridge." (CAMECO Update 4-2008)
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"This CD-ROM deals with sustainability communications and is meant as a tool for teachers and students in higher education, particularly in the fields of marketing, advertising and communication, but also in other disciplines such as corporate communication or management sciences. The contents of th
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e CD-ROM can be adapted and applied to different objectives and numerous types of professional training courses in universities and other institutions of higher education, from first degrees to specialized masters. The contents of the CD-ROM are organized into four modules which summarize a body of theoretical and methodological information, illustrated by a large number of case studies: - The first module takes stock of the main ethical and practical aspects of sustainability, with a particular emphasis on communication. - The second module addresses the main social and economic issues against whose background sustainability communications take place: efforts to codify corporate social responsibility and their effects on communication practices; attitudes to responsible consumption as opposed to actual behaviour, and the effects of these on sustainability markets; and the challenges and opportunities of sustainability communication for companies (business case) and public institutions. - The third module summarizes the practices involved in sustainability communication: green marketing, corporate communication, social and responsible marketing, civic participation and awareness campaigns. It also deals with the risks involved and shows how transparency and strategic planning are essential prerequisites for communication. It concludes with the methodologies employed by actors and professionals to communicate whilst managing risk. - The fourth module, lastly, presents a series of five exercises dealing with sustainability communications in theory and practice: an investigation into the consistency between a company’s communication strategy and its actions, a comparative campaign analysis, a corporate image study, the identification of advertising performance indicators, and the preparation of a communication strategy. The modules employ a variety of educational resources to enable users to tailor the CD-ROM to their own needs: case studies, documentary resources, links to websites, and bibliography. These resources can be found in the “Case studies” and “Resources” sections of the CD-ROM. Direct links to selected case studies and resources are provided in each module." (Page 3)
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