"Os conteúdos hipertextuais e multimediáticos ocupam grande parte da nossa vida cotidiana, em especial com a criação das chamadas redes sociais. Facebook, Twitter, Instagram, Whatsapp e Youtube, entre outras, passam a fazer parte da dinâmica da comunicação mediática, mas também das corpora
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ões, instituições, assim como do usuário comum, o sujeito comunicante, que agora participa ativamente na produção e intercambio de informações. A mídia tradicional se adapta a essa realidade digital, com novas estratégias e técnicas, cientes da importância dessa adequação para manter seu poder mediático. Esta realidade é apresentada no vol. 6 da Coleção de Teorias da Comunicação, que nos traz textos sobre investigações nas áreas da comunicação e o jornalismo, sobre tudo as menos difundidas, mas também pesquisas empíricas que tentam aplicar essas teorias em objetos mais concretos de investigação. Neste volume a centralidade temática está em torno a Agenda-Setting, Enquadramentos e Narrativas." (Resumo)
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"This study examines news production and newsroom culture in radio stations in Ghana’s Northern Region. It explores the dynamics of news production and delivery in indigenous language newsrooms. Through in-depth interviews with eight indigenous language news presenters and journalists, the study c
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ritically explores the intricacies of news production, drawing attention to how news production is contextualized within this society. Through an oral epistemological approach, I argue that news journalists and presenters draw on orature and oral epistemologies to build their news-presenting personas and personalities in a way that positions them as frame sponsors who intentionally set the agenda for news content by unilaterally selecting specific stories to air. This study presents novel ways to conceptualize framing and agenda-setting while demonstrating the usefulness of customizing theory for specific sociocultural contexts. The study presents theoretical and practical implications to bridge the gap between theory and praxis while rethinking news production in Global South contexts such as Ghana." (Abstract)
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"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratification
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s, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects." (Back cover)
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"The study has concluded that there exists a positive relationship between vernacular radio programming content and participation of community in issues of governance. Therefore, it is recommended that vernacular radio stations should give more attention to the content of these programs. Priority sh
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ould be given to issues that are raised by the audience for they are pertinent to them. This will result in more public participation in matters of county governance in Kenya." (Conclusion)
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"A comunicação, tomada como seara do conhecimento que tangencia a humanidade em todos os seus afazeres, da gestão pública à gestão empresarial, do consumo ao diálogo familiar, das cores às manifestações estabelecidas pelas opções humanas. Neste sentido, este livro intitulado “Media Eff
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ects: ensaios sobre teorias da Comunicação e do Jornalismo”, em seu volume 1, traz trabalhos acadêmicos sobre as teorias do agendamento, do priming e do framing, sobre diferentes olhares e perspectivas." (Resumo)
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"Este volume trata-se de um trabalho experimental, onde pesquisadores da pós-graduação, em diversos níveis, debruçam-se sobre questões teóricas à luz de teorias da Comunicação e do Jornalismo. No segundo volume, destacam-se as pesquisas com foco no enquadramento, nos estudos culturais, na
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hipótese do efeito da terceira pessoa e a teoria do cultivo com aspectos ligados a ação racional. De fato são exercícios de pesquisa aplicada as realidades do Tocantins e região norte, porém não se reduzem a apenas isso. Trata-se de um esforço consciente, sistematizado, de realizar estudos e pesquisas, partindo da formação pós-graduada, com o intuito não apenas de fortalecer a formação, mas de amplificar o estudo de muitas teorias que aparecem apenas como notas de rodapé em diversos manuais de Teorias da Comunicação e do Jornalismo." (Resumo)
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"Articulando pesquisas de campo e investigações mais teóricas, os oito capítulos presentes no vol. 5 dedicam-se a aprofundar conceitos que problematizam situações evidenciadas na contemporaneidade e que passam a fazer parte da agenda permanente das Teorias da Comunicação e do Jornalismo. Ent
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endemos que os capítulos do livro são olhares múltiplos para as teorias do jornalismo adentrando em propostas diferenciadas, mas essenciais para o despertar do conhecimento na área comunicacional." (Resumo)
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"This paper explores the role of digital and traditional media in shaping formal and informal leaders’ interactions with their own constituencies and a broader audience, by both advancing their messages and narratives and manoeuvring to steer a specific political agenda. It specifically considers
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the role of power, leadership and strategic communications in both exacerbating and mitigating violent conflict in emerging democracies. By weaving together strands of the political science scholarship on political communication and political settlement, while engaging with concepts of hybrid governance and leadership, we attempt to knit a framework that challenges normative assumptions on institutional communicative practices. By bringing together these disparate strands of scholarship that are rarely in dialogue, we question a characterisation that often contrasts vertical mainstream media with more horizontal and inclusive social media, arguing that a more nuanced view of the political significance of both spaces of communication is required, and one that highlights their interplay and blurs the boundaries between online and offline, and in doing so refocuses on the notion of power, placing it at the centre of analysis, to examine how entrenched relations of patronage can be let unscathed, transformed or even reinforced by networked forms of communication." (Executive summary)
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"The present research examines media agenda setting effects in a Kenyan context in 2013 and 2014. Specifically, focusing on the first level of agenda setting, the study investigates whether two national daily newspapers influenced public opinion on six issues of national importance: corruption, devo
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lution, economic crisis, insecurity, poverty, and unemployment. Moreover, the study examines whether the newspapers’ agendas are related in connection to the coverage of the six issues. Findings indicate that the two newspapers had little influence on the opinion of the Kenyan public regarding the six issues. This is based on a low correlation of +.30 between the two newspapers’ agendas and the public agenda. However, the agendas of the two publications were strikingly similar—yielding a perfect correlation of + 1. This means in their news coverage, the newspapers gave similar weight to the six issues." (Abstract)
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"What role does mass media play in the promotion of global norms? We address this question through an analysis of Human Development Reports (HDRs) produced by the United Nations Development Programme. Although HDRs have promoted human development ideology over the past twenty-five years, little is k
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nown about how and to what extent their messages have been disseminated to the public. Addressing this gap in the literature, we examine a critical intervening factor in the process of international norm diffusion: political communication via the mass media. Highlighting the importance of framing and agenda setting, we identify four communicative mechanisms that can facilitate norm diffusion: credibility, persistence, resonance, and decentralization. Through qualitative and quantitative content analysis, we assess how these mechanisms have enabled HDRs to attract favorable global media attention such that they are now cited much more frequently than their rival, the World Bank's World Development Reports." (Abstract)
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"Das Radio ist, zusammen mit dem Fernsehen, das mit Abstand meist genutzte Medium in Deutschland. Auch die bundesdeutschen Parteien nutzen es häufig für ihre Werbung im Vorfeld von Wahlen. Trotzdem führt Wahlwerbung im Radio im Gegensatz zu Wahlwerbung auf und in anderen Trägermedien (z.B. Ferns
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ehen, Internet) ein sozialwissenschaftliches Schattendasein. Vor diesem Hintergrund klärt Peter Brück die allgemeinen Voraussetzungen für Wirkungen von Wahlwerbung im Radio und erarbeitet ihre speziellen Wirkmechanismen. Er untersucht die Intentionen und Strategien der Parteien sowie ihre Wirkungen auf die Rezipienten aus politikwissenschaftlicher Perspektive und unter Beachtung der Befunde aus Kommunikations- und Werbeforschung." (Verlagsbeschreibung)
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"Using a controversial issue in South Korea, a government plan to relocate the administrative capital, this study examines attribute agenda setting. Linking survey data to an analysis of news coverage, more specifically, the article explores how television news has influenced the way the public eval
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uates the plan and its various attributes, i.e. potential benefits and problems of the relocation. Findings support the idea that the media could increase public salience of certain attributes by placing them more prominently in news coverage. An important outcome of attribute agenda setting was its priming effect. Issue attributes emphasized in the media were functioning as important standards by which the audience evaluated the plan. These findings, taken together, enhance the intercultural validity of attribute agenda setting by demonstrating that the theory can be applied to South Korea, a country with a unique cultural tradition." (Abstract)
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"El documento identifica las diferentes maneras a través de las cuales los actores del campo periodístico—ya sean periodistas, editores o propietarios de medios de comunicación—se han comprometido en la promoción, implementación y monitoreo de la legislación de acceso a la información pú
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blica. La metodología de la investigación ha sido cualitativa; el relevamiento bibliográfico se complementó con opiniones de actores clave consultados para el estudio. Esta investigación permitió constatar que acceso a la información y prensa se relacionan, realimentan y confluyen de diversas maneras. Esas distintas formas de relacionarse han podido verificarse como fuertes o muy fuertes al comienzo (al definir la agenda, por ejemplo) pero esa relación es más débil en la fase de monitoreo de la legislación." (Resumen ejecutivo)
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"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the
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expert knowledge and practical research from academics and scholars and practitioners in the field, culled and enriched from CommGAP’s series of global dialogue on key governance issues." (Back cover)
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"This book highlights the importance of the news media as watchdogs, agenda setters and gatekeepers for the quality of democratic deliberation in the public sphere. At the same time, it theorizes that the capacity of journalists and media systems to fulfill these roles depends on the broader context
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determined by the profession, the market and the state. Media systems' performance often falls far short of the ideals, as succesive case studies from different world regions demonstrate. Finally, the book asks what policy interventions work effectively to close the gap between the democratic promise and perfomance of the news media as an institution. The final chapter, "Policy recommendations", concludes (page 406): "Interventions include reforms directed at strengthening the journalistic profession, notably institutional capacity building, through bodies such as press councils, press freedom advocacy NGOs, and organizations concerned with journalistic training and accreditation. Other important reforms seek to overcome market failures, including developing a regulatory framework for media systems to ensure pluralism of ownership and diversity of contents. Finally, policies also address the role of the state, including deregulation to shift state-run broadcasting to public service broadcasting, overseen by independent broadcasting regulatory bodies, and the protection of constitutional principles of freedom of the press, speech, and expression." (commbox)
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"The media have the capacity to speak to policymakers, civil society and the general public, and therefore have an important role to play in keeping debate and awareness of particular issues in the public domain. Research that supports existing debates can also bring evidence and corroborated facts
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to a debate where they might otherwise be absent [...] In conclusion, the main activities that need to be supported to this effect are the following: support of relationship-building and strengthening of trust among researchers, journalists and civil society activists; creation of the conditions for stronger institutional linkages and networks to develop among researchers, civil society and policymakers; development of journalists’ capacity to report on research findings, and their capacity to work more closely with civil society who can act as mediators with policymakers and researchers; development of researchers’ capacity to work more closely with the media, and with civil society advocates who can promote their work to the media and to policymakers." (Final conclusions, page 16)
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"A Comunicação Política é uma área vasta em expansão quer sob o ponto de vista da reflexão teórica praticada nas Academias quer sob o ponto de vista da sua prática em numerosos domínios da vida cívica. Vislumbra-se um claro aprofundamento dos estudos nesta área visível na imprensa unive
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rsitária e especializada, na formação de Grupos de Trabalho nas Sociedades Científicas nacionais e internacionais. O livro surge neste contexto deveras interessante em que a Comunicação Política ganha uma centralidade nos estudos seja de comunicação seja de política, carecendo quer de modelos descritivos quer de reflexões normativas que apreendam a complexidade das modernas sociedades pluralistas." (Sinopse pág. web)
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