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"This concise introduction and guide to audience research methods is designed for publishers and editorial teams, especially those of small media outlets. Based on capacity development at IMS, it helps media outlets to make informed decisions about which approaches can provide the most relevant info
...
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
New York; London: Routledge (2023), xxi, 416 pp.
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
...
Audience Research Toolkit
Melbourne: Creative Victoria (2023)
"Developed with expert advice from market research agency Patternmakers and digital agency Thirst, together with considerable input from several small arts organisations who were involved throughout the design process, the Audience Research Toolkit is a free online resource for anyone who’s new to
...
ESOMAR/GRBN Guideline for Researchers and Clients Involved in Primary Data Collection
ESOMAR (2021), 18 pp.
"This guideline describes the ethical responsibilities of researchers, regardless of the type of organisation in which they work, when engaged in primary data collection, that is, when collecting data from or about a data subject for the purpose of research. It includes quantitative and qualitative
...
Los estudios de la audiencia: De la tradición a la innovación
Barcelona: Gedisa (2021), 261 pp.
"Siguiendo con la conexión entre tradición e innovación, la estructura del libro parte de una aproximación teórica al concepto de audiencia y su evolución histórica para, a continuación, explicar las principales metodologías de investigación en audiencias, tanto cuantitativas como cualitat
...
Contando colombianos: Medición comercial, métricas de audiencias y biopolítica
Bogotá: Editorial Pontificia Universidad Javeriana (2020), 442 pp.
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a
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Measuring News Consumption in a Digital Era: As News Outlets Morph and Multiply, Both Surveys and Passive Data Collection Tools Face Challenges
Pew Research Center (2020), 130 pp.
"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news
...
Media Research Methods: Audiences, Institutions, Texts
Key Guides
London: Palgrave Macmillan, 2nd ed. (2018), xiv, 385 pp.
"Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience be
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European Video Measurement Matrix: A Robust View of Industry Metrics
FreeWheel Council for Premium Video Europe (FWCE) (2018), 6 pp.
"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr
...
Web Metrics for Nonprofit News Organizations
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2018), 19 pp.
"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
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ESOMAR Data Protection Checklist
ESOMAR (2017), 16 pp.
"The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a global data protection framework to ensure that d
...
"This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile devices. It explains how to apply the fundamental prin
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Measurement Matters: Difficulties in Defining and Measuring Children’s Television Viewing in a Changing Media Landscape
Media International Australia, volume 163, issue 1 (2017), pp. 67-76
"Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how children engage with television content is undermined by co
...
Listening Groups Module South Sudan. Part I: Context, Part II: Case Studies
Arcata, Calif.: Internews (2017), 39 pp.
"The Listening Groups Module contains the collective knowledge of the Internews South Sudan team gained over three years’ experience managing more than 700 Listening Groups across the country [...] “Part I. Context” describes the information and media landscape in South Sudan, and the value of
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"The Prove It toolkit is a resource for community radio stations to enable them to conduct their own audience research. It provides stations with the information and expertise to both measure their audience listener figures and assess the impact that they are having on their community of listeners."
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Media Audience Research: A Guide for Professionals
Key Guides
New Delhi et al.: Sage, 3rd ed. (2016), xvi, 281 pp.
"This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and
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Analyser la radio: Méthodes et mises en pratique
Key Guides
Louvain-la-Neuve: De Boeck (2016), 254 pp.
"Un manuel qui propose méthodes et références pour aborder et analyser l’offre radiophonique, les acteurs de la radio, ses dispositifs, ses matériaux, ses émissions, ses contenus, ses publics et les métadiscours développés à son propos." (Description de la maison d'édition)
Ratings, the State and Globalization: The Politics of Television Audience Measurement in Israel
Media, Culture & Society, volume 38, issue 2 (2016), pp. 159-174
"This is a study of the introduction to Israel of a technology for measuring television audiences, the 'People Meter' (PM), focusing on its political aspects. It links the new practice to the history of the state, precisely to the emergence of the neoliberal state, which brought about a new relation
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