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The Business of Media Distribution: Monetizing Film and TV Content in the AI Era
New York; London: Routledge, 4th ed. (2026), xxiii, 418 pp.
"In this fourth edition of the industry staple, veteran media executives Jeffrey C. Ulin and Tim O’Hair provide an accessible and contemporary overview of business theory and practice across key global market segments—film, television, and online/streaming. With an insider’s perspective, this
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"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
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Perspectives from the Global Entertainment and Media Outlook 2018–2022. Trending Now: Convergence, Connections and Trust
Price Waterhouse Coopers (pwc) (2018), 33 pp.
"In Convergence 3.0, the dynamics of competition are evolving while a cohort of ever-expanding supercompetitors and more focussed players strive to build relevance at the right scale. And business models are being reinvented so all players can tap into new revenue streams, by, for example, targeting
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Indian Newspapers’ Digital Transition: Dainik Jagran, Hindustan Times, and Malayala Manorama
Oxford: Reuters Institute for the Study of Journalism; Centre for Internet and Society (CIS) (2016), 47 pp.
"In this report, we have analysed how the Hindustan Times, Dainik Jagran, and Malayala Manorama are changing their newsroom organisation and journalistic work to adapt to an increasingly digital media environment. Our analysis shows that all three newspapers are investing in expanding their digital
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How to Launch a Magazine in This Digital Age
New York: Bloomsbury Academic (2014), ix, 221 pp.
"Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights,
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The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin; Amsterdam: Plural Media Services; Media in Cooperation and Transition (MiCT); DOEN Foundation (2014), 109 pp.
"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T
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Einführung in die Medienökonomie
Konstanz; München: UVK, 3., überarb. Aufl. (2012), 277 pp.
"Dieses Lehrbuch gibt einen Überblick über die Besonderheiten, ökonomischen Strukturen und die Entwicklungen in der Medienbranche. Für die Sektoren Presse, Rundfunk und Internet werden die Marktstrukturen und die sich daraus ergebenden Wettbewerbsverhältnisse analysiert. Auf der Basis dieser Ra
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Harnessing Africa’s Digital Future
Johannesburg; Grahamstown: Konrad-Adenauer-Stiftung (KAS); Sol Plaatje Institute for Media Leadership (2010), 136 pp.
Behind the Scenes: Transparency in Lebanese Media Business Practices
Internews Network (2009), 64 pp.
"The present study is a first attempt to look inside media organizations in Lebanon in order to understand what kind of business decisions are being made. This study analyzes employee diversity, as well as political affiliation or media owners [...] There was a clear reluctance among media owners to
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Handbuch Medienmanagement
Heidelberg: Springer (2006), 982 pp.
Media Selling: Broadcast, Cable, Print, and Interactive
Ames: Blackwell, 3rd ed. (2004), xiv, 598 pp.
"For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling,
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Redaktionsmanagement: Ansätze aus Theorie und Praxis
Wiesbaden: Westdeutscher Verlag (1999), 271 pp.
"Vom Redakteur zum Redaktionsmanager - diesen Weg gehen immer mehr Journalisten als Reaktion auf Veränderungen im redaktionellen Arbeitsfeld. Das Buch analysiert diese Veränderungen hinsichtlich der Probleme und Chancen, die eine zunehmende Verzahnung von journalistischer Qualitätssicherung und Ã
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Medienforschung und Medienmarketing in Ungarn
In: Medienkontinent Europa? III. Wissenschaftliches Colloquium des Instituts für Medienforschung der Hochschule für Film und Fernsehen "Konrad Wolf", Potsdam-Babelsberg
Berlin: Vistas (1993), pp. 80-87
