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How to Market Books

London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b ... more
"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... more
"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative ... more
"This report has been compiled to investigate the ways in which Muslims are portrayed in the media across Europe. It investigates how media report on topics where the problem of anti-Muslim bias often arises, particularly migration and terrorism. The aims of the investigation are to establish the pr ... more
"The Copyeditor’s Handbook has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. This fourth edition incorporates the latest advice from language authorities, usage guides, a ... more
"Las dificultades que afronta el proceso de cumplimiento del Acuerdo para la Terminación del Conflicto y la Construcción de una Paz Estable y Duradera, firmado en 2016 entre el Gobierno de Juan Manuel Santos y las Fuerzas Armadas Revolucionarias de Colombia (Farc-Ep); el fortalecimiento de diverso ... more
"You will find information and advice on everything from how to source rumours and factcheck information, to how to share actionable and practical answers to address these rumours. Internews Rumour Tracking Methodology is designed to be flexible and responsive to local context – and you should be ... more
"Section One (Elections 101) deals with the aspects of voter education and election regulations for both citizens and the media. Section Two (Your Community Radio Station at Election Time) suggests ways to reflect local issues in election coverage and how to make the most of the resources you’ve g ... more
"Demystifying the evaluation journey, this is the first evaluation mentoring book that addresses the choices, roles, and challenges that evaluators must navigate in the real world. Experienced evaluator and trainer Donna R. Podems covers both conceptual and technical aspects of practice in a friendl ... more
"Seguindo a proposta da Rede Eclesial Pan-Amazônica (REPAM), o documento se estrutura com base nas três conversões às quais o Papa Francisco nos convida: a conversão pastoral, à qual nos chama por meio da Exortação Apostólica Evangelii gaudium (ver-ouvir); a conversão ecológica, por meio ... more
"Queremos entender la comunicación y el acceso a la información como medios para la conquista de otros derechos. Hay innumerables rutas que podríamos tomar para llegar a este destino; la elegida acá es la que entiende la comunicación como un ecosistema complejo que debe estar imbricado en la co ... more
"Esta guía no tiene por objetivo relatar los hechos de la historia, sino abordar distintos aspectos de utilidad para la cobertura periodística. Los diversos aspectos de la comunicación pueden resultar inabarcables, es por eso que esta guía no pretende ser exhaustiva pero sí señalar algunas cue ... more
"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación. El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc ... more

The Impact Field Guide and Toolkit: From Art to Impact

London et al.: Doc Society, 2nd ed. (2019), 381 pp.
"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa ... more
"Esta guía comparte consejos para comunicar el cambio climático de manera efectiva. Está dirigida a profesionales de la comunicación y otros defensores de la acción climática que trabajan en países en desarrollo. Si alguna vez ha tratado de explicar a los colegas de su organización, a los fo ... more
"helpdesk.rsf.org is a resource for journalists who want to inform and train themselves about digital security. Media production today can be threatened online in various ways, such as surveillance of communication, blocking of content, or defamation of journalists over social media. Reporters Witho ... more
"The four principles identified as key to Internet Universality are summarised as the R-O-A-M principles, and are fundamental to the development of the Internet in ways that are conducive to achieving the Sustainable Development Goals with no one left behind. These principles are: R – that the int ... more