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503
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SADC Media Law: A Handbook for Media Practitioners. A Comparative Overview of the Laws and Practice in Botswana, Swaziland and Zambia. Vol. 2
Key Guides
Deep Insights
Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2004), ix, 119 pp.
Media for Rural Development: A Guide for Media Use
Key Guides
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ), Division 4500; InWEnt (2004), 32 pp.
"This guide was elaborated from the practice for practitioners. In the face of the enormous challenges in rural development, we hope that it contributes to professional media work in order to improve the access of the rural population to the knowledge and information necessary for sustainable develo
...
Cómo comenzar y continuar: Una guía para los centros multimedia comunitarios
Key Guides
Paris: UNESCO (2004), 144 pp.
Tales for Change: Using Storytelling to Develop People and Organizations
Key Guides
London; Sterling, VA: Kogan Page (2004), vii, 165 pp.
"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
...
Aufbau einer lokalen Zeitung in Kambodscha: Konzeptionelle Überlegungen zu Redaktion, Technik und Vertrieb
Key Guides
Siegen: Fachhochschule Rhein-Sieg, Diplomarbeit (2004), 118 pp.
"Die vorliegende Diplomarbeit besteht aus zwei Teilen: Der erste Teil besteht aus einer theoretischen Einführung in die politische und gesellschaftliche Situation Kambodschas, einer Darstellung des Pressewesens und technischen Entwicklung des asiatischen Königreiches. Er soll dem besseren Verstän
...
SADC Media Law: A Handbook for Media Practitioners. Vol. 1: A Comparative Overview of the Laws and Practice in Malawi, Namibia, South Africa and Zimbabwe
Key Guides
Deep Insights
Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2003), xii, 144 pp.
Participative Marketing for Local Radio
Key Guides
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
...
Community Radio: The People's Voice
Key Guides
Johannesburg: Sharp Sharp Media (2003), 119 pp.
"This handbook explains how to 'set up, manage and sustain community radio', and gives guidelines for understanding 'the role community radio plays in social and economic development.' Here, community radio is understood as an important tool to strengthen democratic structures and to rebuild civil s
...
Gestión integral de la radio comunitaria
Key Guides
Media Monitoring Manual
Key Guides
London: Media Diversity Institute (2003), 108 pp.
"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring
...
Marketing editorial: La guía
Key Guides
Mexico, DF: Fondo de Cultura Económica (FCE) (2003), 219 pp.
"Esta obra es una guía práctica para que quienes conciben, contratan y producen libros se comuniquen mejor con los compradores; es también una descripción del complejo pero apasionante escenario en que se mueven los editores para lograr que sus obras circulen por los muchos vasos comunicantes qu
...
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides
Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
...
Contractual Agreements in the Publishing and Printing Industry: A Practical Guide
Key Guides
Geneva: International Trade Centre UNCTADWTO, South-South Trade Promotion Unit, Division of Technical Cooperation Coordination (2002), viii, 112 pp.
"This useful practical manual consists of a range of model contracts and users’ guides put together by Lynette Owen, Rights Director of Pearson Education Ltd., and well known for her classic text “Selling Rights”. The contracts draw on a variety of publishing agreements currently in use in the
...
Communication for Social Change: An Integrated Model for Measuring the Process and its Outcomes
Key Guides
New York: Rockefeller Foundation; Johns Hopkins Center for Communication Programs (2002), iv, 42 pp.
"For social change, a model of communication is required that is cyclical, relational and leads to an outcome of mutual change rather than one-sided, individual change. In Section 1 of this report we provide a description of such a model. The model describes a dynamic, iterative process that starts
...
Tools for Development: A Handbook for Those Engaged in Development Activity
Key Guides
Department for International Development (DFID) (2002), 142 pp.
"Tools for Development" aims to help you deliver successful development activities and interventions by giving you access to the skills and techniques you will need to do so. The demand for it has come from DFID staff both in the UK and overseas who recognise that development initiatives inside and
...
"One in a series of guidebooks and training manuals for journal editors in developing countries that are active in the field of agriculture and rural development. They aim to assist editors to improve their publishing operations, and provide more effective communication of the scholarship and the re
...
Evaluating the Internet as a Medium for the Dissemination of Development Research
Key Guides
Oxford: International NGO Training and Research Centre (INTRAC) (2001), 65 pp.
"Evaluations of the Internet and Development have tended to focus on the extent to which a websites content, or message, has affected development activities. This research examines the usage of the medium itself, by conducting an applied evaluative study of eight urban-focused websites disseminating
...
Profitable Programmes for Small Business: A Manual for Radio Companies
Key Guides
Geneva: International Labour Organization (ILO) (2001), 55 pp.
O circo eletrônico: Fazendo TV no Brasil
Key Guides
Rio de Janeiro: Jorge Zahar Editor (2001), 359 pp.
"Como sao feitos os programas de televisao? Quem sao os profissionais que trabalham na TV e o que fazem? Como funciona a engrenagem desse circo eletronico? Nossa televisao e uma das melhores do mundo, mas quase nao temos livros que expliquem como ela funciona. Daniel Filho - um dos maiores diretores
...
