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503
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Authors & Publishers
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Methods applied
Output Type
Book Marketing and Promotion: A Handbook of Good Practice
Key Guides
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
...
Lifeline Media: Reaching Populations in Crisis. A Guide to Developing Media Projects in Conflict Situations
Key Guides
Versoix: Media Action International (2001), 226 pp.
"This guide considers the role of media in conflict and crisis areas, examines media projects established to provide information to affected populations in conflict situations, either during crisis or in the post-conflict period. Its four main sections discuss: Designing programmes for populations i
...
Community Radio Handbook
Key Guides
Paris: UNESCO (2001), iii, 100 pp.
"This reader 'aims to show that ordinary people, even non-technical rural folk, can plan, set up, manage and produce radio programmes by themselves with a minimum of dependence on outside help, whether for technical advice and training or for funds and equipment.' To do so, it highlights case studie
...
The Media in Governance: A Guide to Assistance. Developing Free and Effective Media to Serve the Interests of the Poor
Key Guides
London: Department for International Development (DFID) (2001), 59 pp.
"The media can be a major force for improving the quality of government in developing and transitional countries – which is critical if opportunities for the poor and disadvantaged are also to improve. To fulfil this role the media need room to manoeuvre – tight government regulation and censors
...
Audio for Distance Education and Open Learning: A Practical Guide for Planners and Producers
Key Guides
Vancouver; Cambridge: Commonwealth of Learning (COL); International Extension College (2001), viii, 227 pp.
"The purpose of this handbook is to offer a practical guide to good professional practice in the design, development and delivery of audio materials - radio, audio cassettes and audio-vision - for distance and open learning. The handbook is intended for all those who are involved in the design, deve
...
Du manuscrit au lecteur: Guide de l'editeur
Key Guides
Bamako; Bonn: Editions Jamana; Deutsche Stiftung für Internationale Entwicklung (DSE) (2001), 183 pp.
Techniques et coûts de fabrication du livre: Guide du fabricant
Key Guides
Bamako: Editions Donniya; Deutsche Stiftung für Internationale Entwicklung (DSE) (2001), 153 pp.
Marketing and Promoting Agricultural and Rural Development Publications: A Practical Guide
Key Guides
Oxford; Wageningen: International Network for the Availability of Scientific Publications (INASP); Technical Centre for Agricultural and Rural Cooperation (CTA) (2000), x, 70 pp.
"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t
...
Communicating Beyond AIDS Awareness: A Manual for South Africa
Key Guides
Auckland Park: Beyond Awareness Consortium, revised ed. (2000), 92 pp.
"This manual provides an overview of communications with a special emphasis on the HIV/AIDS epidemic in South Africa. It is part of a broader effort to encourage deeper involvement in action around HIV/AIDS and to create effective, long-term solutions to the epidemic." (Preface)
The African Community Radio Manager's Handbook: A Guide to Sustainable Radio
Key Guides
Johannesburg; Houghton: AMARC Africa; Institute for the Advancement of Journalism (2000), 184 pp.
"Instead of telling you what to do at your station, this handbook will give you guidelines about the things you should be thinking of and at what stage of the setting up or operation of the station." (Introduction)
The African Writers’ Handbook
Key Guides
Oxford: African Books Collective (1999), xxiv, 432 pp.
"This handbook is not only a very useful reference tool for writers, but also presents something of a benchmark volume on the sensitive and sometimes hotly debated issue of author-publisher relations. The book aims to provide all the answers African writers will want to know about publishing, how to
...
The ABC of Book Publishing: A Training Manual for NGOs in Africa
Key Guides
Kampala; Wageningen: JANyeko Publishing Centre; Technical Centre for Agricultural and Rural Cooperation (CTA) (1999), 116 pp.
"This is probably one of the first training manuals for African publishers to come from an African imprint, and this one – co-published with the Technical Centre for Agricultural and Rural Co-operation ACP-EU – is targeted primarily at NGOs with publishing activities. It aims to equip users with
...
Community Radio Manual
Key Guides
Newlands: Open Society Foundation for South Africa (1999), 221 pp.
An Introduction to Publishing Management
Key Guides
London: Association for the Development of Education in Africa (ADEA), Working Group on Books and Learning Materials (1998), xi, 123 pp.
"This is an excellent, concise introduction to publishing management, published in a series that focuses on the issues involved in publishing and developing educational materials in Africa. However, the book is equally valuable to the book professions elsewhere in the developing world, and while muc
...
A Handbook of Good Practice in Journal Publishing
Key Guides
London; Oxford: International African Institute; African Books Collective, 2nd revised ed. (1998), xiv, 173 + approx. 50 pp.
"This handbook covers most aspects of journals publishing and journals management, but special emphasis is put on systems management, subscription fulfilment, financial control, and effective marketing and distribution, including a chapter on journals marketing on the internet. It also includes a se
...
How to Design and Produce Radio Serial Drama for Social Development: A Program Manager's Guide
Key Guides
Baltimore, Md.: Johns Hopkins Center for Communication Programs (1998), iv, 152 pp.
A Guide to Sustainable Book Provision
Key Guides
Paris: UNESCO (1997), 116 pp.
"While many other publication address the problems of developing local private publishing from a commercial and professional point of view, this guide is specifically designed for the purpose of creating a sustainable and affordable system for the provision of good quality learning materials for sch
...
How to Write a Radio Serial Drama for Social Development: A Script Writer's Manual
Key Guides
Baltimore, Md.: Johns Hopkins Center for Communication Programs (1997), 217 pp.
"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether
...
Tailor-Made Textbooks: A Practical Guide for the Authors of Textbooks in Primary Schools in Developing Countries
Key Guides
Oxford; Bonn: CODE Europe; Deutsche Stiftung für Internationale Entwicklung (DSE) (1996), vi, 225 pp.
"A handbook for all those involved in the writing and production of textbooks in developing countries, although primarily intended as a tool and practical guide to assist textbook authors. It includes detailed, step-by-step descriptions of how to produce a textbook, covering all aspects of planning
...
