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Language
Document type
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214
129
128
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
PR-Evaluation und Kommunikations-Controlling: Public Relations optimieren und steuern. Ein Handbuch für PR-Praktiker
Edingen-Neckarhausen: Besson Fachverlag (2012), 105 pp.
"PR-Evaluation und Kommunikations-Controlling sind zwei Begriffe, die in der Branche oft vertauscht oder als Synonym genutzt werden. Es sind jedoch unterschiedliche Dinge, die sich gegenseitig ergänzen. Das Bild eines Schiffes veranschaulicht dies: Bevor der Kapitän den Hafen verlässt, wird er se
...
Storytelling in der PR: Wie Sie die Macht der Geschichten für Ihre Pressearbeit nutzen
Dordrecht: Springer (2012), 236 pp.
"Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit.
...
100 claves para la radio en línea: Luces para un nuevo escenario radiofónico
Quito: CIESPAL (2012), 196 pp.
"En esta publicación, dos apasionados del medio sonoro, uno ecuatoriano y otro colombiano, presentan una serie de sugerencias y recomendaciones para los productores de radio en el nuevo entorno virtual. Los autores analizan algunos aspectos para hacer radio por internet. Las ventajas y desventajas
...
"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such
...
Integrating Low-Cost Video Into Agricultural Development Projects: A Toolkit for Practitioners
Key Guides
"Using low-Cost videos within your agricultural development project can be an effective way for increasing the scale of your activities by leveraging the expertise of local experts and farmers for a broader audience. Since the videos may be created in the field by your staff, the cost will be lower
...
Introduction to Impact Evaluation
Rockefeller Foundation (2012), 18 pp.
"This first guidance note, Introduction to Impact Evaluation, provides an overview of impact evaluation, explaining how impact evaluation differs from – and complements – other types of evaluation, why impact evaluation should be done, when and by whom. It describes different methods, approaches
...
Use of Impact Evaluation Results
InterAction; Rockefeller Foundation (2012), 19 pp.
"Since impact evaluations focus on results and what contributes to results, logically there should be a greater enthusiasm for making use of the findings. Impact evaluations also tend to cost more than other types of evaluation, implying that they should command significant follow up as well. It tur
...
Practical Community Radio Audience Measurement
In: Community Radio in the Twenty-First Century
Oxford; Bern; Berlin et al.: Peter Lang (2012), pp. 347-366
"For community radio stations, one important gauge of relevance is the Popularity of their programming outputs, as without evidence of this it is difficult to justify providing access to scarce broadcast frequency resources. In part, the popularity ofprogramming outputs can be assessed through varia
...
Communicating Financial Management with Non-Finance People
Rugby: Practical Action Publishing (2012), xiii, 138 pp.
"Strong financial management skills are essential to promote high standards in international development organizations. Many non-finance people find numbers and financial techniques difficult, however, NGO managers and staff are responsible for sound financial management and without full understandi
...
"This tool is used to assess the SBCC knowledge and competence of individuals and how successful a specific training has been for them. Individuals about to take an SBCC training fill in the pre-assessment provided in this document, then fill in the post-assessment right after completing the trainin
...
Resource Kit for Gender-Ethical Journalism and Media-House Policy. Book 2: Practical Resources
Toronto: World Association for Christian Communication (WACC); International Federation of Journalists (IFJ) (2012), 66 pp.
"This learning resource kit aims to provide an answer to the current gender gap in news content and lack of existing self-regulatory mechanisms to confront gender bias. It is organised in two books that may be read independently of each other. Book 2 will be of interest to media practitioners – jo
...
A Road Map to Public Service Broadcasting
Kuala Lumpur: Asia-Pacific Broadcasting Union (ABU); UNESCO; Commonwealth Broadcasting Association (CBA) (2012), 64 pp.
"Transforming the broadcasting of a country from state to public service is a long, hard and difficult road to travel. It is, however, well worth doing. It cannot be done without the support of the public, the opinionformers and the government, but if these are specifically targeted, it should be po
...
Manuel pratique d’édition pour l’Afrique francophone
Paris; Tunis: Organisation Internationale de la Francophonie (OIF); Centre Africain de Formation à l’Édition et à la Diffusion, 3rd ed. (2012), 248 pp.
"This Guide offers advice about the role, relevance and use of communication for implementing Access and Benefit-sharing (ABS) systems at the national level. It provides an overview of communication considerations, approaches and methods for the different phases of ABS implementation. Establishing A
...
