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"This document is not intended as a blueprint for creating communications campaigns, but offers a way of thinking about campaigns from a strategic marketing and communications perspective." (Introduction)
"This handbook will help media practitioners to conceptualize the risks, expand their knowledge on how to incorporate disaster risk reduction in their current programmes, and design and develop appropriate programmes to communicate the risk with their audiences. Efforts were made to ensure that loca ... more

Fernsehen machen

Konstanz: UVK (2009), 143 pp.
"In 14 Schritten vermittelt der Autor, wie man gutes Fernsehen macht. Er beschreibt kompetent, anschaulich und leicht verständlich die Herstellung eines Nachrichten- oder Magazinbeitrags von der Idee bis zur Sendung. Dabei wird das »große« Problem in kleine Schritte aufgeteilt, die jeweils auf d ... more
"En este manual vamos a dar pistas para reencontrarnos con el drama y tal vez… surja de entre las cenizas aquel viejo amor. Queremos seducirte para que entres al mundo del drama en la radio y te hagas de herramientas compartiendo elementos claves y procedimientos sencillos que te pueden ayudar a a ... more
"Completely up to date with relevant information on digital technology and HD TV, this is the only title to focus specifically on television production management, and presents an easily accessible and authoritative guide to the area. Production Management for Television provides a reliable, factual ... more
"This is a practical and well structured manual aiming to use self-evaluation for organisational learning. The book consists of four parts. "The evaluation context" introduces the role of monitoring, evaluation and impact assessment as part of the project cycle logic. "The evaluation process" descri ... more
"Esta guía realizada en conjunto por Periodismo Social, Poder Ciudadano, Asociación por los Derechos Civiles, se propone como una herramienta indispensable para los profesionales que deben enfrentarse diariamente con políticos y funcionarios públicos en los distintos momentos de la vida democrá ... more
"Although the argument for evaluating advocacy is convincing, advocacy has long been considered “too hard to measure,” and so far relatively few advocates, funders, or evaluators have taken on the challenge. But this is now changing. Interest in advocacy evaluation is surging and cutting-edge ad ... more
"This handbook is an illustrated and easy-to-read guide and resource material for journalists. It evolved primarily out of a desire to equip all journalists with more information and understanding of gender issues in their work. It is addressed to media organisations, professional associations and j ... more
"Offering insight into the impact media convergence has had on the radio industry, this book presents an introduction to the modern radio production studio, the equipment found in that studio, and the basic techniques needed to accomplish radio production work." (Publisher description)
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat ... more
"This manual summarises the most important steps and decisions that need to be taken for good knowledge management. It is aimed at TC projects and their partner institutions at local, regional and central level, and at network organisers. The manual is no substitute for a coherent knowledge manageme ... more