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Language
Document type
3959
214
129
128
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Are We There Yet? A Communications Evaluation Guide
Communications Network; Asibey Consulting (2008), 37 pp.
"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins
...
The WFA/EACA Guide to Organising Audience Research
Brussels: World Federation of Advertisers (WFA); European Association of Communications Agencies (EACA) (2008), 16 pp.
"This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement to provide an efficient and effective currency for trading television airtime. The principal requirements of a television audience currency are that it should be trust
...
The Guide to Researching Audiences
Key Guides
Guildford, Surrey: Curtis+Cartwright Consulting; Strategic Content Alliance (2008), 74 pp.
"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert
...
Community Radio: Collective Marketing Strategy
Kathmandu: Community Radio Support Center (CRSC), Nepal Forum of Environmental Journalists (NEFEJ) (2008), 91 pp.
"This is an introduction to the collective marketing strategy with a regional and thematic emphasis on Nepalese community radio stations. In this publication, airtime is viewed as the "product" that all community radio stations sell, and which builds a link between them, as well as their mutual aim
...
Fit für die Öffentlichkeitsarbeit: Das Praxis-Handbuch
Münster: Dialogverlag (2008), 148 pp.
Radios comunitarias y contexto de conflicto en México
Key Guides
México, DF: AMARC México (2008), 95 pp.
A Diversity Toolkit for Factual Programmes in Public Service Television
Vienna: European Union Agency for Fundamental Rights (FRA) (2008), 119 pp.
"This toolkit is aimed primarily at broadcast journalists, trainers and students of journalism. It also contains information that may be useful for producers and programme-makers generally, as well as for human resources professionals, trainers and managers in broadcasting organisations. This advice
...
Salud mental y medios de comunicación: Guía de estilo
Madrid: Confederación Española de Agrupaciones de Familiares y Personas con Enfermedad Mental (FEAFES), 2a ed. actualizada (2008), 39 pp.
HIV and AIDS Advocacy & Media Relations: Handbook for Religious Leaders
New York: Religions for Peace (2008), 51 pp.
Publishing Educational Materials: Techniques and Tools for Editors and Writers
Washington, DC: World Bank (2008), 85 pp.
"This manual is designed to provide you with practical guidance in the work and business of writing and editing textbooks, whether you are currently working in the field, or you are studying toward it. More specifically, the manual will: provide an overview of the editing process and a basic underst
...
Comunicación y comunicadores indígenas: Manual de capacitación
Lima: Servindi (2008), 230 pp.
"Con este tercer manual, Comunicación y Comunicadores Indígenas, reafirmamos nuestra certeza en que la educación, la comunicación y la información constituyen procesos dinámicos e interactivos permanentes, en los que el aprendizaje y la enseñanza son recíprocos entre las partes. En este nues
...
Media Development Indicators: A Framework for Assessing Media Development
Key Guides
Paris: UNESCO, International Programme for the Development of Communication (IPDC) (2008), 101 pp.
"This paper aims to be 'an analytical tool designed to help stakeholders assess the state of the media and measure the impact of media development programmes' (page 7). It has been prepared to define indicators of media development in line with the priority areas of the International Programme for t
...
Abrojos: Manual de periodismo y comunicación para el trabajo comunitario
Key Guides
Tucumán (AR): Ministerio de Desarrollo Social de la Provincia de Tucumán, Proyecto La Escuela en la Radio (2008), 109 pp.
"[...] este libro les tiene que servir para emprender nuevos proyectos en sus vidas de todos los días: hacer una revista con amigos, inventar un nuevo programa de radio que puedan proponer en la radio comunitaria de los lugares dónde viven y ¿por qué no? en una radio de las grandes, las que se c
...
Teaching Radio Journalists to Report on HIV: A Manual for Trainers
Key Guides
Washington, DC: Internews Network (2008), 220 pp.
Wirkungsorientiertes Monitoring: Leitfaden für die Technische Zusammenarbeit
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2008), 38 pp.
"Hauptfunktion des wirkungsorientierten Monitoring ist es, die Steuerung von Entwicklungsmaßnahmen zu unterstützen sowie den Dialog über die eingeschlagene Strategie im Management- bzw. Projektteam und deren Aufsichtsgremien anzuregen – insbesondere im Hinblick auf die regelmäßige Operationsp
...