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"Zu einem Artikel, ob gedruckt oder online, gehört meistens ein passendes Bild, und auch ein Dokumentarfilm muss mit entsprechenden Ausschnitten ausgestattet und ergänzt werden. Wo aber finde ich diese Bilder und welches Filmarchiv hat genau die Ausschnitte in seinem Bestand, die ich für meine Do ... more
"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels; ... more
"The World Intellectual Property Organization (WIPO) is pleased to present this introductory guide for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The book offers practical information to help publishers both to exploit int ... more

Radio-Strategie

Konstanz: UVK (2007), 211 pp.
"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum ... more
"This PR Handbook has been designed to provide professionals handling public relations and communication activities of corporate houses with a practical and readily useable guide to initiate a public relations program. Numbers of professional tips and issues have been extracted from various professi ... more
"This book, a first in its kind, offers a survey of the present state of affairs in media accessibility research and practice. It focuses on professional practices which are relative newcomers within the field of audiovisual translation and media studies, namely, audio description for the blind and ... more
"Uno de los reporteros con más experiencia de España cuenta todos sus trucos y recursos para hacer noticias y documentales en televisión. Desde la selección del material hasta la nota de prensa final, "El reportero en acción" cubre todas las fases del proceso de realización. Si el anterior tí ... more
"The sourcebook covers the following topics: spaces for civil society participation and how to link local, national and international advocacy; the role of WaterAid to improve water supply and sanitation (WSS) in the context of UN Millennium Development Goals (MDGs); building community capacity for ... more
"This note offers a brief and non-technical introduction to indicators and monitoring tools relevant to communication for development in Danida’s countries of cooperation. It is primarily aimed at supporting staff at Danish representations or at HQ responsible for preparing and managing Danish bil ... more
"This handbook is intended to be a desk reference for small, independent and community media organisations, equipping journalists with the following tools: enable small independent and community media to counter growing media censorship in South Africa, and to ensure that these media are aware of th ... more