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3959
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Countries / Regions
Authors & Publishers
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Journals
Output Type

A Quick Guide to Audience Research

Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que ... more
"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo ... more
"This comprehensive insiders view to the world of independent film distribution wipes away the prevalent myths surrounding the process and offers a harsh but useful examination of what is required to get a movie picked up by a distributor. Insider tips from such independent film giants as Mark Cuban ... more
"The African Charter on Broadcasting, adopted in 2001 on the tenth anniversary of the Windhoek Declaration, alongside the African Commission on Human and Peoples’ Rights Declaration of Principles on Freedom of Expression in Africa establish a series of important principles that should guide the de ... more
"In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit c ... more
"This manual offers a basic description of a new method of developing journalistic skills to cover elections, and provides some essential information about elections and reporting responsibilities and techniques. Although it can be used in a wide range of elections, referenda and other votes around ... more

How to Build a Radio Station

Bromley: Lulu (2006), 194 pp.
"This book is a real novelty: it is not – like many other publications – about radio production or radio management, but about the requirements for building of a radio station. The author has been involved in establishing many radio stations, both big and small ones, for 16 years, and he summari ... more
"Recognising that PV projects have their pitfalls, the authors call on facilitators of PV to require knowledge and experience of personal and group development processes and to be sensible to the challenges and issues facing vulnerable and marginalized people. Lack of transparency and follow-up, and ... more
"The purpose of this reference publication is to provide meaningful and ready-to-use information to media professionals, decision makers, students, and the general public on the core PSB concepts related to legal, regulatory, financial, and other major issues as recognized by the international profe ... more