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"This guide is both ambitious and modest. Ambitious because it wants to help journalists working in war situations. Modest because we have no miracle solution to offer. But the suggestions you will find in this guide, based on an all too often ignored common sense, should help many reporters to stee ... more
"This is a basic guide for creating and operating a successful newspaper business. This booklet is intended to be useful for newspaper entrepreneurs in developing countries, and in countries with newly emergent press freedoms or market economies. Most newspapers begin with an idea, a mission or an i ... more
"For social change, a model of communication is required that is cyclical, relational and leads to an outcome of mutual change rather than one-sided, individual change. In Section 1 of this report we provide a description of such a model. The model describes a dynamic, iterative process that starts ... more
"Peu d'acteurs du développement, que ce soient des ONGN, des bailleurs de fonds publics, des institutions du Sud ont une idée claire de ce qu'est une évaluation. Peu connaissent la grande variété des évaluations, que ce soit au niveau des finalités, des différents acteurs concernés ou encor ... more
"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t ... more
"This clear structured reference book covers thirty questions on practical aspects of journalism. Following the journalist's intermediate position between the information source and the recipient, the first 10 questions refer to how recipients can be attracted towards newspaper articles or radio pro ... more
"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec ... more
"[...] Wenn Mediennutzung einen Teil der Kommunikation bildet, dann ist Mediennutzung in der Familie auch ein Teil der Familienkommunikation. Und die Aufgabe, vor der Familien immer stehen - ihr Leben miteinander zu gestalten -, umfasst dann auch die Pflege der Medienkommunikation im Gesamt der Fami ... more
"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex ... more