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3999
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"This marketing guide, therefore, introduces librarians and information professionals to marketing concepts and approaches, helps them to adopt a marketing orientation, and provides them with a step-by-step approach to developing marketing strategies and plans for their libraries or information cent ... more
"Das inhaltliche Spektrum der Filme deckt die wesentlichen Bereiche der gesundheitlichen Aufklärung ab. Dazu gehören Aidsaufklärung, Suchtvorbeugung, Sexualaufklärung, die Entwicklung von Kindern und Jugendlichen. Allgemeine gesundheitliche Themen sind Früherkennung von Krankheiten, Tabak-, Alk ... more
"Hans Peter Willberg, Gestalter unzähliger unter den "schönsten deutschen Büchern und in anderen Wettbewerben ausgezeichneter Bücher und Typografieprofessor stellt mit Erste Hilfe in Typografie einen Ratgeber für Gestaltung mit Schrift vor, der step by step in die Welt der Typografie einführt. ... more
"The manual was written for trainers around the world who seek to improve the advocacy skills of NGO leaders. While much of the background information and role play scenarios deal directly with reproductive health issues, a trainer could adapt the sessions for other contexts. The manual is directed ... more
"The evaluation approach presented here is particularly relevant to process evaluations in which the aim is to assess the program implementation process. This methodology has been used in programs in a number of countries and found very effective. The evaluation methodology focuses on the analysis o ... more

Kinder können Fernsehen: Vom Umgang mit der Flimmerkiste

Reinbek bei Hamburg: Rowohlt Taschenbuch Verlag, vollst. überarb. und erw. Neuausg. (1999), 255 pp.
"Mein Kind soll kein Glotzer werden" - aber: Wann sehen Kinder zu lange fern? Gibt es empfehlenswerte Sendungen? Wird die Gewalt von der Mattscheibe im richtigen Leben wirklich nachgeahmt? Bestsellerautor Jan-Uwe Rogge zeigt an vielen anschaulichen Situationen und alltagsnahen Tips, wie gelassen mit ... more
"Este documento acompaña al manual diseñado para ayudar a los administradores de equipos de trabajo del Banco Mundial a planificar y supervisar la ejecución de actividades de comunicación en proyectos de PSN. El manual revisa los principios básicos de comunicación para el cambio en el comporta ... more
"This manual provides a wide range of the latest know how about social change with regard to water supply, environment and sanitation programmes. The focus is on sound principles in programme communication. It intends to provide guidance on how to incorporate adequate communication and behaviour cha ... more
"This checklist is for performing final, summative metaevaluations. It is organized according to the Joint Committee Program Evaluation Standards. For each of the 30 standards the checklist includes 6 checkpoints drawn from the substance of the standard. It is suggested that each standard be scored ... more