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"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
"Yvonne Kraus hat schon viele erfolgreiche Blogs an den Start gebracht und kennt die Fragen der angehenden Blogerinnen und Blogger. Mit Ihrem Ratgeber hast du eine Anleitung an der Hand, um schnell deinen Blog mit WordPress zu erstellen und die ersten Besucher anzusprechen. Dabei lernst du alle Face ... more
"In this guide, you'll learn: what a hybrid event is, plus the benefits; how hybrid events are different from, and similar to, virtual & live events; how to plan an event that caters to both in-person and virtual attendees; the different types of non-profit & fundraiser events; pitfalls that you wil ... more
"The Digital Enquirer Kit is an e-learning course that guides learners through lessons on how to prevent the spread of misinformation, available on the free platform atingi.org. The course covers topics including media literacy, verification, and how to navigate the internet safely. The first four m ... more
"The Strategic Guide to Responsible Platform Business highlights alternative strategies that platform organisations can pursue to acknowledge and mitigate platform capitalism’s problematic tendencies. While it is informative for policymakers and civil society, the Guide is mainly meant to be a res ... more
"The present document .. first proposes a working definition of what misinformation, disinformation and hate speech” (MDH) are and how they can be framed conceptually. It then explains why MDH is of such significant concern to the ICRC and the wider humanitarian sector. Next, it outlines the key c ... more
"A Comprehensive Guide to Science Communication includes practical tips and examples of how to best convey science in an engaging way, dos and don’ts when communicating research to the general public, insightful interviews with people involved in public engagement and science communication campaig ... more
"Media Laws on the African continent have been amended, revised and rewritten since the first edition of the SADC Media Law Handbook was first published nearly a decade ago. The reasons for new media laws range from the advent of social media to the realisation of the powers-that-be that, with new t ... more
"This learning brief provides an overview of the rites of passage that coalitions may experience as they attempt to chart their way through what is often unknown territory. The findings of the PRIMED workshop suggest that, via media development agencies, they can tap into a wealth of local and inter ... more
"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und ... more
"This resource presents options for adapting gender-based violence (GBV) case management in the context of the COVID-19 pandemic so that survivors can continue to access and receive safe and confidential services. It focuses specifically on phone-based case management. In this resource, phone-based ... more
"Media is a business, and just like any business, the fundamental skills one needs remain pretty much the same – these range from the reason you became an entrepreneur to critically analyzing your market to knowing your audience and knowing how to make the business sustainable. The best way to arr ... more