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4001
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"[This book] gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children's publishing, the contributors make the case for why editing remains a vital function to writers–and ... more
"We trust this guide will support you in creating exciting and impactful content for the airwaves and community outreach activities around young people’s sexual and reproductive health and rights. We have compiled this guide based on our experience and learning in our youth radio projects across S ... more
"Nonfiction authors often use existing materials in their works: A historian excerpts a soldier’s letters to a loved one; an art critic reproduces a telling detail in a painting; a scientist quotes from a well-known article. Readers of nonfiction works expect new writing to reference and incorpora ... more
"Process tracing is a qualitative analysis methodology. The main purpose of process tracing is to establish whether, and how, a potential cause or causes influenced a specified change or set of changes. This is done by applying formal tests to examine the strength of evidence linking potential cause ... more
"A gender-responsive evaluation includes two main components. It assesses the degree to which gender and power relationships change as a result of an intervention. And it ensures that women’s voices are prominent throughout the evaluation. Gender-responsive evaluations can be used to evaluate any ... more
"This booklet first presents as a case study an overview and analysis of the actual reporting during the May 2014 flood in Serbia from the gender perspective. This part contains examples of gender stereotypical portrayal of men and women, but also the lack of visibility of female contribution to the ... more
"Der richtige Umgang mit Tablets und Smartphones ist zur erzieherischen Mammutaufgabe geworden. Wie können Eltern dem WhatsApp-Dauerchat etwas entgegensetzen? Sind handyfreie Zeiten sinnvoll? Was sind die Erfolgsrezepte anderer Familien? Deutschlands versiertester Medienexperte hat mit Eltern, Psyc ... more
"In a Randomised Control Trial (RCT) different units are randomly assigned to separate groups. One group receives a development intervention and the other does not. Changes in the two groups over time are then compared to accurately measure the effect of the intervention. RCTs have been much debated ... more

Strategic Planning for Public Relations

London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat ... more
"Das klassische Marketing wird heutzutage durch verschiedene Möglichkeiten der Internetkommunikation und der digitalen Medien ergänzt, die über alle Sparten hinweg in zunehmendem Masse relevant werden. Im vorliegenden Band, der den Titel 'Verlagsmarketing' von Ulrich Huse in idealer Weise ergänz ... more
"Sometimes, information is used for planning, monitoring or evaluation that has previously been collected by other people or organisations for their own purposes. This is known as secondary data. There are many potential sources of secondary data. Secondary data can be used at any stage of a project ... more
"This publication is the outcome of the “East Africa Regional Peace Journalism Training Workshop” for journalists covering conflict and peacebuilding in East Africa. Organized by Rongo University’s Center for Media, Democracy, Peace, and Security (CMDPS) in partnership with the African Peacebu ... more
"Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation. This book will help brush aside misconceptions that may have prevented you using these techniques in ... more
"Mit der ersten Auflage von Basiswissen RDA lag erstmals ein deutschsprachiges Lehrbuch für das neue, internationale Katalogisierungsregelwerk RDA (Resource Description and Access) vor. Seither wurde nicht nur das Regelwerk selbst an vielen Stellen verändert, sondern auch die deutschsprachigen Anw ... more