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Countries
Authors & Publishers
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Journals
Output Type
"Das klassische Marketing wird heutzutage durch verschiedene Möglichkeiten der Internetkommunikation und der digitalen Medien ergänzt, die über alle Sparten hinweg in zunehmendem Masse relevant werden. Im vorliegenden Band, der den Titel 'Verlagsmarketing' von Ulrich Huse in idealer Weise ergänz ... more
"This Handbook is primarily for use by media professionals who report from conflict zones. It is a practical and accessible guide to the rules of international humanitarian law (IHL) that protect media professionals and their work in armed conflict. It also considers the IHL responsibilities that me ... more
"The recommendations in these guidelines provide overarching, evidence-based guidance on how risk communication should be practised in an emergency. The recommendations also guide countries on building capacity for communicating risk during health emergencies. Specific step-by-step instructions are ... more
"As part of our ongoing work to strengthen our support for communities, the trustees and staff of the Otto Bremer Trust engaged in a series of learning seminars on evaluation. In order to make the core concepts easily accessible and retrievable, we asked Michael Quinn Patton, who led the seminars, t ... more
"Indicators are commonly used in social development to provide evidence of change. They form an important part of most monitoring and evaluation systems and approaches. There are many different types of indicator, including quantitative and qualitative indicators. They can be developed in different ... more
"These are the basic tools to protect confidentiality, integrity and availability of your information. This list has been built with the support of the Information Security and Capacity Project (ISC Project)." (Page 1)
"Outcome harvesting is a monitoring and evaluation methodology used to identify, describe, verify and analyse the changes brought about through a development intervention. It is designed to collect evidence of change, and then work backwards to assess contribution to that change. It was partly inspi ... more
"This Field Guide summarises the legal protection and responsibilities of media professionals operating in armed conflicts. It focuses on international humanitarian law (IHL) – also known as the ‘law of armed conflict’ – and sets out some aspects of international and UK criminal law. It is i ... more
"A Theory of Change approach to planning and evaluation is increasingly being considered essential practice within social development. Theories of Change can be developed in many ways. Common elements include an articulation of how change happens in a particular context, clarification of an organisa ... more
"This guide is driven by the need not to add to the library of information on violent extremism but to underscore a message often missed: to reach young people effectively, we must respect their ability to grasp the reality of injustice, intolerance, and inequity [...] we found that three key messag ... more

Strategic Planning for Public Relations

London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat ... more
"Mit der ersten Auflage von Basiswissen RDA lag erstmals ein deutschsprachiges Lehrbuch für das neue, internationale Katalogisierungsregelwerk RDA (Resource Description and Access) vor. Seither wurde nicht nur das Regelwerk selbst an vielen Stellen verändert, sondern auch die deutschsprachigen Anw ... more
"Audience profiling is about defining, segmenting and profiling your target consumers to guide every element of your marketing and brand strategy. Leading brands, agencies and publishers are proving the value that lies in data that quantifies consumer behaviors and perceptions in granular detail. Wi ... more
"The Monitoring and Evaluation Capacity Assessment Toolkit (MECAT) is a set of tools that guide organizations through a process to assess their current monitoring and evaluation (M&E) capacity, identify gaps, and plan ways to strengthen their M&E systems. MECAT uses four methods and supporting tools ... more
"Surveys and questionnaires are designed to collect and record information from multiple people, groups or organisations in a consistent way. Surveys and questionnaires can be used on their own as data collection tools. They are also an essential part of some more complex data collection and analysi ... more