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Output Type
"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T ... more
"Welcome to the guide! The guide has been written to tell children and young people about sexual exploitation online. We hope you will find it interesting and useful." (Page 2)
"En el primer capítulo se desarrollan algunas normas de redacción radiofónica, cuyo objetivo principal es poder comunicar con la mayor claridad posible lo que tengamos que decir en nuestras notas. El segundo capítulo está dedicado a los recursos y herramientas técnicas, como los formatos y cal ... more
"El manual que aquí se presenta tiene como propósito arrojar luces y facilitar herramientas, a partir de la experiencia práctica de periodistas y comunicadores, sobre los desafíos de los medios de comunicación en el posconflicto, basándose en una encuesta realizada a nivel nacional con distint ... more

Texten für TV

Konstanz: UVK, 4., überarb. Aufl. (2014), 173 pp.
"Um die Verständlichkeit von Fernsehbeiträgen steht es schlecht. Nach Untersuchungen der Medienwirkungsforschung können Zuschauer selten mehr als zehn Prozent der Inhalte einer Nachrichtensendung behalten. Dies liegt auch daran, dass Fernsehjournalisten nicht dem Medium entsprechend texten. Sie v ... more
"Esta Guía de estilo para periodistas sobre empleo sigue la línea de los trabajos previos de EAPN España y EAPN Madrid de dotar a los periodistas de herramientas útiles para el desempeño de su labor profesional. A lo largo del presente texto se irán abordando diferentes conceptos como el de tr ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more
"Throughout 2014 the IFJ and EFJ have been working hand in hand with affiliates, the National Union of Journalists of Ukraine, the Independent Media Trade Union of Ukraine and the Russian Union of Journalists to support their members in the field, condemn the intimidation of journalists and manipula ... more
"This study explores answers to critical questions in five key areas, and suggests tools and resources needed to help organizations elevate the practice and impact of digital storytelling. Strategy: How can digital storytelling help social impact organizations advance their missions? Capacity: What ... more
"As part of its ongoing commitment to fighting online child sexual abuse content and, in particular, to helping its members realise the objectives of the Mobile Alliance Against Child Sexual Abuse Content, the GSMA has worked with INHOPE, Save the Children, ECPAT, IWF, Net Safe Latvia, Meldpunt, ICM ... more
"Cette boîte à outils offre aux radios d'Afrique et d'ailleurs des propositions d'approches de programmation participatives afin d'assurer la présence des jeunes dans la radiodiffusion. La publication est divisée en quatre parties qui guident le lecteur à travers un processus étape par étape ... more
"This publication [...] deals with the major ethical challenges facing journalists and other media practitioners in an environment in which social media has been assuming increasing importance and influence. By providing guidelines on how to deal with these challenges, this publication can serve as ... more
"Presents a combination of standard, professional reporting techniques for journalists covering humanitarian response scenarios, plus a basic education in and understanding of the humanitarian sector, its architecture, mandates and modus operandi. The goal of the manual and the handouts section is t ... more
"This manual is the result of Frequencies of the Past, a conflict sensitive journalism project by forumZFD. From 2011 to 2013, journalists from different media, ethnic backgrounds and from various regions of Kosovo have joined the project to explore the opportunities to cover sensitive issues relate ... more
"In a rapidly changing civil-political and socio-economic environment, the internet has emerged as one of the primary mechanisms that influence and continue to redefine the practice of democracy. Internet freedom is therefore an increasingly important safeguard towards advancing not only freedom of ... more