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SADC Media Law: A Handbook for Media Practitioners. A Comparative Overview of the Laws and Practice in Botswana, Swaziland and Zambia. Vol. 2
Key Guides
Deep Insights
Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2004), ix, 119 pp.
Tales for Change: Using Storytelling to Develop People and Organizations
Key Guides
London; Sterling, VA: Kogan Page (2004), vii, 165 pp.
"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
...
Participative Marketing for Local Radio
Key Guides
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
...
SADC Media Law: A Handbook for Media Practitioners. Vol. 1: A Comparative Overview of the Laws and Practice in Malawi, Namibia, South Africa and Zimbabwe
Key Guides
Deep Insights
Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2003), xii, 144 pp.
Marketing editorial: La guía
Key Guides
Mexico, DF: Fondo de Cultura Económica (FCE) (2003), 219 pp.
"Esta obra es una guía práctica para que quienes conciben, contratan y producen libros se comuniquen mejor con los compradores; es también una descripción del complejo pero apasionante escenario en que se mueven los editores para lograr que sus obras circulen por los muchos vasos comunicantes qu
...
Media Monitoring Manual
Key Guides
London: Media Diversity Institute (2003), 108 pp.
"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring
...
Community Radio: The People's Voice
Key Guides
Johannesburg: Sharp Sharp Media (2003), 119 pp.
"This handbook explains how to 'set up, manage and sustain community radio', and gives guidelines for understanding 'the role community radio plays in social and economic development.' Here, community radio is understood as an important tool to strengthen democratic structures and to rebuild civil s
...
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides
Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
...
Gestión integral de la radio comunitaria
Key Guides
Tools for Development: A Handbook for Those Engaged in Development Activity
Key Guides
Department for International Development (DFID) (2002), 142 pp.
"Tools for Development" aims to help you deliver successful development activities and interventions by giving you access to the skills and techniques you will need to do so. The demand for it has come from DFID staff both in the UK and overseas who recognise that development initiatives inside and
...
Communication for Social Change: An Integrated Model for Measuring the Process and its Outcomes
Key Guides
New York: Rockefeller Foundation; Johns Hopkins Center for Communication Programs (2002), iv, 42 pp.
"For social change, a model of communication is required that is cyclical, relational and leads to an outcome of mutual change rather than one-sided, individual change. In Section 1 of this report we provide a description of such a model. The model describes a dynamic, iterative process that starts
...
Contractual Agreements in the Publishing and Printing Industry: A Practical Guide
Key Guides
Geneva: International Trade Centre UNCTADWTO, South-South Trade Promotion Unit, Division of Technical Cooperation Coordination (2002), viii, 112 pp.
"This useful practical manual consists of a range of model contracts and users’ guides put together by Lynette Owen, Rights Director of Pearson Education Ltd., and well known for her classic text “Selling Rights”. The contracts draw on a variety of publishing agreements currently in use in the
...
Communication Training in Africa: Model Curricula. Non-Degree and Degree Programmes
Key Guides
Paris: UNESCO (2002), 61 pp.
Audio for Distance Education and Open Learning: A Practical Guide for Planners and Producers
Key Guides
Vancouver; Cambridge: Commonwealth of Learning (COL); International Extension College (2001), viii, 227 pp.
"The purpose of this handbook is to offer a practical guide to good professional practice in the design, development and delivery of audio materials - radio, audio cassettes and audio-vision - for distance and open learning. The handbook is intended for all those who are involved in the design, deve
...
O circo eletrônico: Fazendo TV no Brasil
Key Guides
Rio de Janeiro: Jorge Zahar Editor (2001), 359 pp.
"Como sao feitos os programas de televisao? Quem sao os profissionais que trabalham na TV e o que fazem? Como funciona a engrenagem desse circo eletronico? Nossa televisao e uma das melhores do mundo, mas quase nao temos livros que expliquem como ela funciona. Daniel Filho - um dos maiores diretores
...
Profitable Programmes for Small Business: A Manual for Radio Companies
Key Guides
Geneva: International Labour Organization (ILO) (2001), 55 pp.
"One in a series of guidebooks and training manuals for journal editors in developing countries that are active in the field of agriculture and rural development. They aim to assist editors to improve their publishing operations, and provide more effective communication of the scholarship and the re
...
New Times: Making a Professional Newspaper in an Emerging Democracy
Key Guides
Paris: World Association of Newspapers (WAN) (2001), 468 pp.
Lifeline Media: Reaching Populations in Crisis. A Guide to Developing Media Projects in Conflict Situations
Key Guides
Versoix: Media Action International (2001), 226 pp.
"This guide considers the role of media in conflict and crisis areas, examines media projects established to provide information to affected populations in conflict situations, either during crisis or in the post-conflict period. Its four main sections discuss: Designing programmes for populations i
...
