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Methods applied: Audience & User Surveys
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Methods applied
Journals
Output Type
"Ghana’s youth is embracing digital. According to the representative survey conducted for DW Akademie’s MIL INDEX study, three quarters of 15-25-year-olds own a smartphone. Over 70 % report going online with a mobile phone as well as using Facebook and WhatsApp on a weekly basis. Use of several ... more
"The research on audience behavior and the effects of Free Media Advocacy Campaign was conducted on a sample of 1,000 respondents, 25 to 55 years of age, and focused on the citizens’ viewpoint towards paying for media content (with the possibility of comparison to 2019 research) and evaluation of ... more
"Facebook is “best” source of information for elections, but television is still most trusted Among irst time youth voters, 83% of survey respondents cited Facebook as the best channel to receive elections information. In Myanmar, Facebook and the Internet are virtually interchangeable. Key Info ... more
"We recruited participants aged 13-14 in three countries: Mexico, South Africa and the Netherlands. Through a questionnaire, an observation exercise and interviews, we gathered information in order to identify trends [...] We constructed a number of global personas that cut across the groups. Safety ... more
"The bulk of this report is based on data collected by a survey of more than 80,000 people in 40 markets and reflects media usage in January/February just before the coronavirus hit many of these countries. But the key trends that we document here, including changes in how people access news, low tr ... more
"This article examines what drives audience participation in interactive broadcast shows, with implications for the democratic potential of these shows as spaces of citizen engagement and public discussion. It makes three contributions, the first two to audience and media studies and the last to pol ... more
"Television was introduced in India in 1959 but for many years it was limited to state-owned broadcaster Doordarshan, which had one channel with twice-weekly, one-hour programs. However, there has been a marked shift in the television entertainment options available in India today, with 48 paid-for ... more
"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use ... more
"1. Women with disabilities have among the lowest rates of mobile and smartphone ownership. In most countries, ownership gaps are widest between men without disabilities and women with disabilities. Even in countries where the mobile gender gap is small or nonexistent, there is still a disability ga ... more
"The study revealed some clear patterns about why people fall for misinformation, regardless of their age, gender or education level. Some of the key trends common across city and village respondents were: 1. Majority of the respondents do not question the source of the information, or assess if the ... more
"This report aims to assess the perception of the media and media skills among the citizens of the Republic of Moldova in 2020 and shows the dynamics compared to the first similar report conducted in 2018. This study assesses the extent to which media consumers can assess the quality media content, ... more
"Son los jóvenes de 11 a 25 años los que consumen más radio en sus celulares (52% a nivel nacional y 60% en Lima); quedando demostrado que el celular no solo es un medio de comunicación entre personas, sino que además es un medio de distracción en la rutina diaria. En el segmento de 26 a 50 a ... more
"The 'We Can Do It' (WCDI) radio program was established to educate, raise awareness and responsiveness to violence again women in Cambodia. Programs were broadcast in 5 provinces: Battambang, Kampong Cham, Siem Reap, Kampot and Kratie. The program ran for three years (2016-2019) under financial and ... more
"Los medios con mayor presencia en los hogares son la televisión (100%) y la radio (91%). En tercer lugar se destaca la tenencia de celular multimedia (82%), equipo con una marcada tendencia creciente comparado con resultados de estudios anteriores. También se observa una marcada tendencia crecien ... more
"While global youth is often referred to as a fairly homogeneous generation of digital natives, data drawn from a survey in Jordan, Moldova, and Uganda suggests that this is not the case. Based on an instrument for measuring digital and news literacy, this paper presents a typology of five personae: ... more
"Que se haya establecido en primer lugar el uso de la aplicación WhatsApp nos muestra la importancia de las redes en la comunicación personal, afectiva, familiar, en el trabajo, la economía y la organización de las personas. El Facebook denota la importancia e las redes abiertas, sin embargo, ta ... more
"Das Medienrepertoire von Jugendlichen erweitert sich stetig. Aktuell haben etwa drei von vier Familien ein Abonnement für einen Video-Streaming-Dienst wie beispielsweise Netflix oder Amazon Prime Video abgeschlossen. Auch Musik-Streaming-Dienste sind in zwei von drei Familien vorhanden, etwas selt ... more