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Methods applied: Audience & User Surveys
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Methods applied
Journals
Output Type
"Only 8% of respondents stated that the media in Moldova exhibit, to a very large extent, a responsible behavior toward their audiences. The majority of respondents or 56% stated they were dissatisfied with the lack of responsibility of the national media. One in ten respondents considered him/herse ... more
"This study in a way established that soap operas have some positive contributions to the society. For example, the study shows that youth become more confident and social after watching soaps. However, in agreement with the objectives of this study, the negative effects of soap operas on young peop ... more
"The magazine programme Fo Rod and the debate show Tok Bot Salone built a loyal and engaged audience. The number of people who listened to either one or both programmes increased from 0.8 million in 2013 to 1.1 million in 2015, representing 29% of all adults. The proportion of regular listeners was ... more
"The present report summarizes the results of a media use study that was conducted in autumn 2014 in the Ugandan districts of Kampala, Mbale, Lira, Pader and Gulu. The study consists of a quantitative survey of more than 650 survey respondents, as well as six qualitative focus groups with a total of ... more
"This study provides insights that can inform disaster communication management, policymaking, and theory building through a nationally representative field experiment (N = 2,015 U.S. adults) grounded in media richness theory, information and communication technologies (ICTs) succession theory, and ... more
"As in much of the Arab World, satellite TV is almost ubiquitous in Iraq and Iraqi Kurdistan, present in 97.9% of households (versus 31.5% with radio and 60.1% with the internet). Ethnic Kurds and those with a college degree are much more likely than other Iraqis to have internet access at home. Mor ... more
"A qualitative study into the readership preferences of children in Rwanda, from the perspective of over seventy children under the age of nine from around the country, and ten key publishing houses in Kigali." (Abstract)
"This year we have evidence of the growth of distributed (offsite) news consumption, a sharpening move to mobile and we can reveal the full extent of ad-blocking worldwide. These three trends in combination are putting further severe pressure on the business models of both traditional publishers and ... more
"The survey indicates that radio remains the most widely accessed broadcast platform in Sierra Leone. In all, eight out of 10 (81%) Sierra Leoneans have access to radio, and 47% listen to it daily. Radio listenership is fractured, however, with no single station able to reach a national audience. Ar ... more
"Aus der Perspektive der Rezeptions- und Wirkungsforschung stellt sich die Frage, wie mediale Kommunikation dazu beitragen kann, dass Menschen klimabewusster handeln. Die bisherigen Ergebnisse zeigen, dass viele der typischen Darstellungsformen des Klimawandels - wie Katastrophenbilder - eher kontra ... more
"Das große – inhaltlich aber sehr diffuse – Misstrauen der „Zweifler“ gegenüber etablierten Medien ist vermutlich nur die Spitze des Eisbergs für ein grundsätzliches Dilemma, vor dem Medienanbieter stehen: Ein allgemeines Unbehagen gegenüber Politik, Wirtschaft und anderen gesellschaftl ... more
"Russian speakers in Estonia, Latvia and Lithuania rank Kremlin-backed media as the least trustworthy among international, Russian Federation and domestic news sources, according to research presented by the Broadcasting Board of Governors. In addition, only those survey respondents who considered R ... more
"Insgesamt wird deutlich, dass mit einer Beeinträchtigung weiterhin spezifische Risiken in der Mediennutzung durch Zugangs- und Teilhabebarrieren einhergehen. Die bedeutsamsten Handlungsfelder für die Gestaltung von Inklusionsprozessen durch mediale Teilhabe und die größten Handlungsbedarfe aufg ... more
"The percentage of Pakistanis using the Internet increased by 37.5% between 2009 and 2013, though overall internet penetration remains very low with only 11% of the population having access to the Internet". (Page 9) "Heavy internet users in Pakistan are very young (72% under 30 years of age), large ... more
"This report is the fifth in a series of annual reports designed to capture key developments and data related to usage of social media in the Middle East. The past year has seen the continued growth of visual-led social networks, especially in the more affluent Gulf region. Meanwhile, the discernibl ... more
"Anhand einer repräsentativen Umfrage mit 404 Flüchtlingen, die vorwiegend aus Syrien, Irak, Afghanistan, Pakistan und Iran kamen, liefert die vorliegende Studie erstens Erkenntnisse dazu, wie sich Flüchtlinge in ihren Herkunftsländern, auf ihrem Fluchtweg und in Deutschland Informationen versch ... more