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Methods applied
Journals
Output Type
"This report has eight core sections. In the first three sections we outline the overall purpose of the study, the methodological approach and the overarching insights that emerged from the study. This is followed by a section on key citizen information needs and sources. The fifth section discusses
...
Role of Farm-Radio Agricultural Programmes in Disseminating Agricultural Technology to Rural Famers for Agricultural Development in Zaria, Kaduna State, Nigeria
Asian Journal of Agricultural Extension Economics & Sociology, volume 2, issue 1 (2013), pp. 54-68
"The finding of the research reveals that majorities (90%) of the farmers were males, within their active productive ages (31-42 years) and 50% of them had attained Islamic education. Most of the farmers obtained agricultural information through radio agricultural programmes (97.8%) out of which maj
...
South Sudan National Audience Survey: A Nationally Representative Assessment on Radio Listening Habits with Key Findings in Five Booster Areas for Internews Stations
Juba; Washington, DC: Forcier Consulting; Internews (2013), viii, 185 pp.
"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languag
...
A Snapshot of Life and Media Use in Vietnam: Findings from the World Poll
Gallup; Broadcasting Board of Governors (BBG) (2013), 53 slides
"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
...
"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
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South Sudan Community Radio Audience Feedback Study 2012-2013: A Qualitative Analysis of the Opinions and Information Needs of Listeners in Leer, Malaulkon, Turalei and Nasir
Arcata, Calif.; Washington, DC: Internews (2013), 30 pp.
Tibet Media Use 2012: Word-of-Mouth a Top Source for Reliable Information
Broadcasting Board of Governors (BBG); Gallup (2012), 46 slides
"Television is the most widely used media among this population: 9 out of 10 interviewed reported watching it at least once last month; satellite dishes are the dominant way of receiving television signal in rural areas (Cable more prevalent in urban areas). Chinese channels are largely reserved for
...
A Story a Day...: The Media as a Preventive Tool in Public Health. A Legacy Assessment of Internews' Health Journalism Program in Kenya and its Impact on the Media, the Public Health Sector and the Audience
Washington, DC; Arcata, Calif.: Internews (2012), 69 pp.
"Guided by two overarching questions – do people want or need health news, and are they satisfied with the health news available to them – Internews used a mixed methods approach, conducting surveys, focus group discussions and in-depth interviews, as well as mining years of project data and rep
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Perceptions and Sources of Information in the Zemio Region
Internews; Humanitarian Innovation Fund (2012), 10 pp.
"Between June 30th and July 10th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults, representative of the adult population of the town of Zemio and its surroundings, over 1,000 km east of the capital Bangui in the prefecture of Haut Mbomou, near the bo
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Addressing Mistrust Between Humanitarians and Local Media: Baseline Assessment for “Integrating Local Media and ICTs Into Humanitarian Response in CAR”
Internews; Humanitarian Innovation Fund (2012), 8 pp.
"Internews' project to integrate local media and ICTs into humanitarian response in CAR takes place in a context of distrust between journalists and humanitarians. According to this report, humanitarians view the media as lacking credibility, depth, independence and fairness, and as monetizing news
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Ser migrante en el Chile de hoy: Encuesta 2012
Santiago de Chile: Fundación Superación de la Pobreza; Universidad Diego Portales, Escuela de Periodismo (2012), 42 pp.
Freedom of Expression in Kenya: Exploring Public Use of Old and New Media
Afrobarometer (2012), 12 pp.
"Freedom of expression in Kenya has witnessed several phases of development, ranging from the autocratic to a proactive new media regime. This transformation has been enabled by governance reforms, including repeals and amendment of laws, as well as the promulgation of a new Constitution in 2010. Wi
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Patterns of News Media Consumption Among Young People in Libya
Journal of African Media Studies, volume 4, issue 2 (2012), pp. 173-191
"The purpose of the study was to investigate patterns of major local and non-local news suppliers operating across a range of media – broadcast and print – and relationships between Libyan undergraduate students’ consumption of different news media platforms. A survey was administered to a sam
...
Nigeria Media Use 2012: Digital Media Gap Shrinking, Popularity of Radio Undiminished
Broadcasting Board of Governors (BBG); Gallup (2012), 43 slides
"Digital media should be a part of any communications strategy for Nigeria. Previously ¡§underserved¡¨ groups entering the digital mainstream fast. Internet outreach should be mobile-centric. Take advantage of penchant for information-sharing. But don't forget the continued primacy of broadcast
...
Media Use in Zimbabwe 2012: Rise in Satellite Ownership, Internet Use
Broadcasting Board of Governors (BBG); Gallup (2012), 33 slides
"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)
BBG Research Series Briefing: Iran Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 30 slides
"State media will continue to play a critical role in Iran. The audience for external media platforms is large and will remain so absent any significant reforms in domestic media. Attitudes towards specific media outlets are rarely uni-dimensional, and few enjoy unqualified trust. Satellite TV remai
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Nigeria Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 2 pp.
"The Nigerian media market is dominated by radio and television, though mobile and Internet technologies are increasing in importance. Almost 9 in 10 Nigerians (87.4%) say they listened to radio in the past week, and nearly three-quarters (72.5%) say they watched TV. Though incidence of radio use is
...
Media Use in Indonesia: Findings from the 2012 International Audience Research Project
Broadcasting Board of Governors (BBG); Gallup (2012), 41 slides
"Conclusions: Television remains the most important medium by far, both in terms of overall reach and as a news source. Internet access - heavily driven by mobile take-up - has reached critical mass, especially among key demographics. This phenomenon is national in nature and not just confined to mo
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Media Use in Burma: Findings from the 2012 International Audience Research Project
Broadcasting Board of Governors (BBG); Gallup (2012), 52 slides
"Burma s media environment is underdeveloped and firmly anchored in old media, but changes have started. Radio is the most used media for entertainment and news in Burma, and domestic outlets have expanded rapidly in recent years. Television s growth in urban areas has been striking in recent years.
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Burma Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 2 pp.
"Despite the country’s long history of censorship, Burmese do not currently appear to be apathetic about news coverage. Almost half (47.5%) say they access some type of news – whether via radio, TV, Internet, newspapers, etc. – at least daily, and 78.5% do so at least once a week. Radio remain
...
