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Audience & User Surveys
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Language
Document type
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Estudio redenautas: Consumidores chilenos conectados en redes sociales
Santiago de Chile: Visión Humana (2011), 34 pp.
"Chilescopio es un estudio implementado por la consultora Vision Humana que se realiza anualmente desde el ano 2005, lo que permite tener un marco tendencial importante. Es un estudio cuantitativo basado en encuestas presenciales realizadas en los hogares de 1.500 personas de 15 a 80 anos, residente
...
From ‘What’s Your ASLR’ to ‘Do You Wanna Go Private?’
New York: UNICEF New York, Division of Communication, Youth Section (2011), 32 pp.
"This report focuses on South Africa and presents the results of a quantitative survey conducted on MXit, the most widely used social networking platform in the country. The first section discusses mobile internet use and social networking in the South African context, where computer and broadband i
...
Libros y lectura
Santiago de Chile: Consejo Nacional de la Cultura y las Artes (2011), 17 pp.
"Un 41,4% de los encuestados el año 2009 declara haber leído al menos un libro durante los últimos 12 meses, mientras que un 53,9% declara no haberlo hecho y un 4,7% señala no haberlo hecho nunca por voluntad propia. Estos valores son consistentes con los datos de 2005, en que –sin que se incl
...
Participatory Radio Campaigns and Food Security: How Radio Can Help Farmers Make Informed Decisions
Ottawa: Farm Radio International (2011), 88 pp.
"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
...
Mayardit FM Audience Survey
BBC World Service Trust (2011), 47 pp.
"The Research & Learning (R&L) Group, part of the BBC World Service Trust, conducted a survey with radio listeners in Warrap State, South Sudan in December 2010. The objectives of the survey were to establish an understanding of Mayardit FM’s reach with audiences in Warrap State, to provide Mayard
...
Radio Madang: Tuned in for Development?
In: Communication, Culture & Society in Papua New Guinea: Yu Tok Wanem?
Madang: DWU Press, Divine Word University (2011), pp. 147-156
"The findings of this research have indicated that Radio Madang [the public service broadcaster in Madang province] is an appropriate medium for disseminating information and messages on development issues to people in rural areas of Madang province. With an audience of about 200,000 throughout the
...
Light in the Darkness: Internews Radio in Southern Sudan and the Three Areas. Findings of Community Impact Assessment
Internews (2011), 126 pp.
"This report offers an overview of results of an assessment that sought to investigate the audience impact of Internews’ network of five FM radio stations in southern Sudan and two transitional areas that were established to provide their communities with critical information about the peace agree
...
Audience Research: NEZAVISMA TV Mreza
Washington, DC: IREX (2011), 21 pp.
The Future of Small Scale Radio: A Research Report for Ofcom
Essential Research; Ofcom (2011), 72 pp.
"The Government is currently developing a Digital Radio Action Plan which is considering how national and large local stations might migrate to digital-only broadcasting at some point in the future. Small-scale radio stations, both commercial and community, would remain on FM. The Government is also
...
Nurturing Nationhood Through Peace Media: Analysing Peace Related Programming in Community Radio Stations
Nairobi: Peace and Development Network Trust (PeaceNet Kenya) (2010), 35 pp.
"Peace and Development Network Trust- Kenya (PeaceNet-Kenya) and The Seed Institute commissioned the “Nurturing Nationhood through Peace Media” study to assess the extent to which Vernacular/Community Radio stations cover peace programmes. The study gauged perceptions of audience as well as syst
...
"More than 20 million people in Pakistan were affected by the worst floods in the country’s history in late July 2010 [...] The humanitarian response included efforts to inform people about the services available, and communicate with them about accessing these services. It also included efforts t
...
Iraq Media Study: National Audience Analysis
Washington, DC: IREX; D3 Systems (2010), 43 pp.
The IREX Audience Measurement Survey 2009 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 2,200 individuals. The total sample consists of a representative sample of 2,000 individual
...
News Then, News Now: What Nigerian Catholic Newspaper Industry Can Learn from its U.S. Counterpart
Champaign-Urbana, Illin.: University of Illinois, College of Media, Master Thesis (2010), iii, 133 pp.
"It's evident that not all aspects of Traber's 1978 report adequately appeal to our present concern in Nigeria, but there are certain proposals that are still very much relevant. An example is its proposal to establish a Catholic National Weekly Newspaper and a National Monthly Magazine. This is dea
...
Estudio a niños y adolescentes sobre la radio y televisión
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2010), 98 pp.
"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión de los niños y adolescentes peruanos sobre los medios de comunicación, especialmente la radio y televisión. Los principales temas considerados fueron la tenencia y uso de medios, hábitos de uso de medios y actividades cotid
...
The Media Convergence Lifestyle Profile in Thailand
Media Asia, volume 37, issue 4 (2010), pp. 232-243
Mobile Communications in Zambia: A Demand Side Analysis Based on the AudienceScapes Survey, Including Insights on Mobile Money Use
Washington, DC: Intermedia (2010), 54 pp.
"Youth and young adults (15-29) are often assumed to be leaders in mobile phone use, but this is not entirely the case in Zambia. While those 15 to 29 make up the largest segment of overall mobile phone users, they do not show the highest rate of weekly (regular) users that is taken by those 30 to 4
...
Making Connections: Using Data on Ghanaians’ Media Use and Communication Habits as a Practical Tool in Development Work
Washington, DC: Intermedia (2010), 108 pp.
"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic
...
