mediadev library

Changing Media Landscape, Same Persistent Problems. The Future of the Media in Albania – Facts and Trends

Ilda Londo

Sarajevo; Tirana; Ljubljana: Mediacentar;Albanian Media Institute;Peace Institute;South East European Network for Professionalization of Media (SEENPM) (2025), 33 pp.

"Analysis of media in Albania and mapping of main trends through credible, regular, and complete data is a problematic endeavour. However, the data available show that it is safe to say that challenges for professional journalism remain formidable ... more

External Link (9)

Media Bias, Legislative Challenges, and the Fight for Freedom. The Future of the Media in Serbia – Facts and Trends

Valentina Sigeti, Teodora Koledin

Sarajevo; Novi Sad; Ljubljana: Mediacentar;Novi Sad School of Journalism;Peace Institute;South East European Network for Professionalization of Media (SEENPM) (2025), 50 pp.

"Alongside the rise of new technologies and the evolving global conditions in the media industry, journalism and media in Serbia will face numerous challenges, particularly in the areas of basic ... media freedom and journalist protection, based on the findings of this research: • There is no reliable data on the number of journalists in Serbia, or how many of them are women or members of marginalized groups. • Media ownership in Serbia is highly concentrated, particularly in the television broadcasting sector, which affects media reporting. Channels with national frequencies often align their narratives with the government’s or ruling party’s agenda. • The state and ruling party demonstrate tendencies to control the media. This is evident in the newly updated law that allows business companies engaged in electronic communications, such as the state-owned Telekom, to own media outlets. Additionally, findings indicate that some media owners at the local level are connected to the ruling party. • Media financing is often misused to encourage biased reporting. Public calls for funding are corrupted by GONGO media organizations, which prioritize funding pro-government outlets; state advertising is not regulated by law, and the media community was left out of the discussion on new advertising laws; despite receiving the majority of its budget from citizens’ subscriptions, the national public broadcaster RTS is still perceived as one of the most progovernment outlets in the country; foreign donors, including the EU, US and UK, provide significant financial support for media projects in Serbia, but there is no transparent data on the total amount of money donated. • National minorities are represented through media outlets funded by National Councils of National Minorities. However, journalists from some of these media outlets work under political pressures and engage in self-censorship. National minorities living in the northern province of Serbia, Vojvodina, are also served by the provincial public broadcaster RTV. RTS does not provide content in the languages of the Bosnian, Vlach and Bulgarian communities in Serbia’s eastern and western regions. Romani and Albanian communities are represented on RTS, but the amount of content is minimal. • Television is the most commonly used source of news and information, with citizens watching up to eight hours of television daily. The most-watched TV news programmes are central-informative political shows on channels with national frequencies, which are widely considered pro-government. • Only 30% of Serbian citizens trust the media. Social media is the least trusted media type, while television is the most trusted." (Executive summary) more

Download (2)

Manual for Reporting Violent Extremism and Terrorism

Tirana: Albanian Media Institute (2021), 48 pp.

Download (0)

Hate Speech, Propaganda and Disinformation in Albanian Media

Ilda Londo

Tirana; Ljubljana: South East European Network for Professionalization of Media (SEENPM);Peace Institute;Albanian Media Institute (2020), 27 pp.

"[...] the purpose of this paper is to highlight the main models and elements that media in Albania manifest regarding hate speech, propaganda and disinformation. The research focuses mainly on online me ... more

Download (0)

Background Document: National Media and Information Literacy (MIL) Policies and Strategies in Albania

Albanian Media Institute;UNESCO (2020), 37 pp.

Download (0)

Media Coverage of Violent Extremism and Terrorism: An Assessment of the Needs of Journalists, Journalism Students, and Spokespersons of Public Institutions

Erlis Çela

Tirana: Albanian Media Institute (2020), 31 pp.

"The study revealed the lack of sufficient knowledge on the part of journalists on violent extremism and terrorism. Furthermore, alongside a lack of expertise on violent extremism, journalists in Albania also display a poor level of knowledge about religions, which makes it even harder for reporters ... more

External Link (13)

Disability: Out in the Open. A Handbook for Civil Society Organisations Seeking to Promote the Best Interests of Disabled People
Key Guidance

Mike Jempson (comp.)

Media Diversity Institute;Macedonian Institute for Media;National Council of Persons with Disability Organizations of Macedonia (NSIOM) (2020), 78 pp.

"This handbook aims at helping Macedonian CSOs that work with people with disabilities to deal with some of the challenges they face on daily basis: the absence of quality reporting on people with disabilities; the perception of people with disabilities which is often burdened with negative stereoty ... more

Download (0)

Advertising Market in Albanian Media

Tirana: Albanian Media Institute (2019), 54 pp.

"The advertising market in Albania is relatively small, especially in regard to the large number of media that exist in the country. The market clearly favours televisions, which receive the lion’s share of the advertising. While the print ... more

Download (0)

Media Image Among the Public and Media Trust in Albania

Rrapo Zguir

Tirana: Albanian Media Institute (2019), 36 pp.

"The survey discovers that the Albanian public, in its overwhelming majority, considers that the media has great importance for the democracy of a country. However, although they recognize the ver ... more

Download (0)

An Overview of Local Media in Albania

Erlis Çela

Tirana: Albanian Media Institute;Friedrich-Ebert-Stiftung (FES) (2019), 68 pp.

"This study focused on creating a picture of the local media in the country, by analyzing the main institutional players, the problems that they are facing, the status of the local journalists, as well as prospects for the future. The objective of ... more

Download (0)

Albanian Media Scene Versus European Standards: Report Based on Council of Europe’s Indicators for Media in a Democracy

Albanian Media Institute (ed.)

Tirana: Albanian Media Institute (2018), 79 pp.

"This report, which follows the Council of Europe’s list of “Indicators for Media in a Democracy”, intends to provide an analysis of the current media situation based on the standards upheld ... more

Download (0)

Media Coverage of the Justice Reform in Albania: Between Public Interest and Political Clientelism

Prapo Zguri, Darian Pavli

Tirana: Albanian Media Institute (2018), 58 pp.

External Link (10)

Relations Between Media and Politics in Albania

Rrapo Zguri

Tiranë: Albanian Media Institute;Friedrich-Ebert-Stiftung (FES) (2017), 59 pp.

"During the transition years, Albania saw the establishment of a relatively complete legal framework for the protection and development of media freedom and independence. However, in many cases, the legal framework was delayed or a mechanical trans ... more

Download (1)

A Summary of the Study “Religious Extremism in the Media”

Rrapo Zguri

Tirana: Albanian Media Institute (2017), 8 pp.

"The monitoring and the analysis carried out for the purpose of this study found out that the media and the institutional channels of mass communication of religious communities have behaved correctly while carrying out their duties, and have estab ... more

External Link (9)

Reporting International Affairs in Albanian Media

Rrapo Zguri

Tirana: Friedrich-Ebert-Stiftung (FES);Albanian Media Institute (2016), 63 pp.

"The study confirms that after the fall of communism and the establishment of pluralistic democracy in the country, the conditions were created for the emergence and development of free, independent and pluralistic media. This led to a multiplicati ... more

External Link (8)

Social Media and Their Use by Albanian Media

Tirana: Friedrich-Ebert-Stiftung (FES);Albanian Media Institute (2015), 52 pp.

"This study takes it upon itself to present a general overview of the development of online media and social media in Albania, focusing particularly on how professional ... more

Download (0)

Reporting Neighbours in Balkan Media

Remzi Lani (ed.)

Tirana: Albanian Media Institute (2015), 135 pp.

"This publication opens up a path for dialogue and better mutual understanding among media actors in the various Western Balkan countries. I see its main value in presenting facts and bringing different perspectives together. This is a promising ba ... more

Download (0)

Hate Speech in Online Media in South East Europe

Remzi Lani (ed.)

Tirana: Albanian Media Institute (2014), 199 pp.

Download (0)

Limited Assistance for Limited Impact: The Case of International Media Assistance in Albania

Ilda Londo

Tirana: Albanian Media Institute (2013), 7 pp.

"Overall, the scope of media assistance in Albania has been rather ambitious, aiming to reform all key segments of the media sector. It is therefore not surprising that the results have been mixed ... more

Download (0)

Children and the Media: A Survey of the Children and Young People’s Opinion on Their Use and Trust in Media

Tirana: Albanian Media Institute;UNICEF (2011), 48 pp.

"This material summarizes the main results and trends of a survey carried out with children and young people aged 13-18 in Tirana. The material focuses on the preference of this age group regarding different media, on the trends of opinions, sugges ... more

Disability: Out in the Open. A Handbook for Civil Society Organisations Seeking to Promote the Best Interests of Disabled People Key Guidance

Disability: Out in the Open. A Handbook for Civil Society Organisations Seeking to Promote the Best Interests of Disabled People
Key Guidance