"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective comm
...
unications program, from personal contacts to obtaining good media coverage and making the Internet work for you." (Publisher description)
more
"This is an impressive and innovative study, and perhaps one of the most comprehensive sociological analyses of a literary system ever written. While the book is primarily devoted to an analysis and understanding of the novel in Nigeria, chapter 2:
...
“The Nigerian Fiction Complex” (pp. 26-119), offers some interesting and fresh insights of the publishing business, author-publisher relations, the publishing careers of Nigerian writers, aspects of distribution and promotion of books, together with an extensive analysis of readership and reading culture: Who reads? How do they read? What do they read? What do they make of what they read? It draws on interviews with Nigerian writers, publishers, booksellers, readers, surveys, and a reading of almost 500 Nigerian novels, from lightweight popular fiction to acclaimed literary masterpieces." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1339)
more
"This excellent manual is intended as a guide for running training courses or workshops for groups of writers, illustrators, editors and others involved in producing popular reading material. Divided into six chapters, the manual takes the reader t
...
hrough various stages: how to develop a gender perspective; how gender is constructed socially, and how to develop a framework for analyzing gender. Illustrations are looked at for what they show, how they show it, and what they do not show. Developed in a series of workshops, the book is accompanied by a detailed checklist to analyze works for gender-sensitivity, a glossary of terms, and an annotated bibliography for those who wish to read further. The training modules have been designed for use in workshop situations, and are accompanied by a pack of laminated training cards in a cover pocket of the A4 format wire-bound book, which can be used in different combinations by trainers or for self-study purposes." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2411)
more
"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and
...
audience research into three 'generations' outlined in this introductory chapter must not be taken matter-of-factly. Rather, the outline of the suggested division should be seen as a way of pointing out an emergent trend, a direction audience research could take. There are elements in the present research that already lead the way to the new agenda that future research should, in my view, address, but a solid body of research tackling the new field of research is yet to be done. I hope that with the book at hand we can help to address the new questions and outline the basic dimensions of the new field. The role of this book, in other words, is to act as a midwife: to suggest a 'story line' in cultural media research, a way to read its history in such a way that it points to the emergent trend outlined here and illustrated, developed and discussed in the chapters of this book." (Introduction, page 1)
more
"This resource guide briefly outlines what it takes to set up a community radio station. Firstly, it gives an overview of the African community radio environment, followed by a definition of commu
...
nity radio. The basic steps towards establishing a community radio station are presented, ie, developing a mission statement, clearly defining an organisational structure, and providing training in technical and programming skills. To keep a realistic view on the challenges of community radio stations, it can be useful to read the chapter on "problems you should expect to encounter", listing difficulties such as ensuring and sustaining participation, maintaining volunteer involvement, balancing fundraising activities, etc. The appendices provide further readings, an introduction to AMARC and contact addresses to possible funders and training centres. The publication does not give extensive instructions, but can be suitable for those seeking to gain a first and general insight into setting up community radio stations in an African context." (commbox)
more
"The local media - local newspapers and radio, regional television, cable television and local news on the internet - represents a diverse and rapidly-changing sector of the British media landscape. Bringing together media academics, local journali
...
sts and other media professionals, this text presents a thorough, up-to-date and authoritative account of recent developments and future prospects for Britain's local newspapers, local media and local journalism. Drawing on current research and relevant literature, the book covers: "key developments in the local media scene, the distinctive editorial format of local newspapers, news sources and other sources available to local journalists, recent developments in media policy, online journalism, ethics and regulations, and the impact of new technology." (Publisher description)
more
"This book has been written from the point of view of a manager working in a radio broadcasting environment. Such managers are busy. Permanently short of time. There are never enough hours in the
...
day. Opportunities ro study are rare; rarer still is the prospect of becoming expert in the many areas that jointly comprise the management discipline. This book is not designed to be read at one sitting. It is designed to be referred to as the need arises. It is a "how to" book for managers. it does not teach how to write a news bulletin, splice a tape or produce a radio play. There are many other good books on these subjects. This book is about the art of management as it relates to radio broadcasting." (Using this book, page xiii)
more
"A very useful hands-on type of guide for authors, containing many helpful tips and a great deal of practical advice, and also examining the business of publishing from the publisher’s point of
...
view. Part 1 of the book consists of a range of overview articles on the book publishing industry in South Africa and the different areas of publishing, including a chapter on publishing in African languages. Part 2 provides advice on how to find the right publisher and describes how a publisher decides what to publish; part 3 sets out how publishing works (including an excellent chapter on publishing contracts and royalty agreements discussing a standard publisher’s contract on a clause-by-clause basis); part 4 gives helpful advice on how to prepare a manuscript, and how to structure a book, read proofs, and prepare an index (where required); and part 5 is a fully annotated directory of South African publishers giving details of each publisher’s list, and pointing authors directly to the publishing house most suitable for his or her type of book. Although intended primarily for authors and writers in South Africa, this guide provides a valuable companion for authors in other parts of the continent. The first edition (1994) also included overviews of different sectors of the book publishing industry in South Africa, with four contributed chapters on “The Afrikaans Market” (Kerneels Breytenbach), “'Alternative Publishing” (Russell Martin), “Educational Publishing” (Kate McCallum), and “Tertiary-level Publishing” (Mike Jacklin)." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2516)
more
"A total of 59 papers are brought together in these three volumes, with articles on children’s literature in all parts of the world, including a large number on the topic of children’s literat
...
ure in Africa. Among these are “The Spirit of My Story” (Gcina Mhlophe); “Children's Literature in Cameroon” (Edward O. Ako); “Context and Culture as a Factor in Black Children's Responses to Books” (Thuli Radebe); “Archetypes or Stereotypes: Fantastic Realism in Children's Literature” (Miriam W. Maranga); “Ideological Inscription in Children's Fiction: Strategies of Encodement in Ngugi and Achebe” (Peter T. Simatei); “Creating an Awareness of the Importance of Reading in Schools: The Whole School Approach Used by READ in the Independent Development Trust Project” (Cynthia Hugo); “Literacy in a Multicultural Environment” (Myrna Machet); “The Implications for Humour in Children's Literature, with Particular Reference to the Contemporary South African Situation” (Sandra Braude);“Popular Themes in Children's Literature in Uganda: Some Case Studies” (Evangeline L. Barongo); “A 25 Year Retrospective of South African Children's Reading of other World's Books” (Rosey Bennet); “Children's Books in African Languages: An Overview” (Johan Lenake); “Children's Books in African Languages: Translations, Adaptations or New Materials” (Denise Diamond); “Nigerian Children's Literature and the Changing Social Scenes” (P. Osazee Fayose); and “Discovering One's African Identity: Two Kenyan Voices Speak” (Jenny Janisch)." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1622)
more
"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto
...
rytelling. Is taken for granted that the radio is giving an extra dimension to the spoken word, like books are giving an extra dimension to the printed word, or the cinema or television are connecting texts and visuals again, like woodcut printings have done in the past. Stories from the oral tradition found their way to the mass media like movies, radio and television. Therefore a wide variety of media will be discussed in this book without showing any preference for one medium or another. The focus of interest is more on storytelling then on de media used to tell stories. It is about the athletics of words and the flexible relatedness between the various media. All these media make use of characters to present stories. Therefore characters with stereotyped traits are present in every medium that makes use of narrative or dramatic elements like comic books, photo novels and soap operas. Mass media have been taking over the role of traditional storytelling. Nowadays, it seems as if instead of listening to an individual storyteller, the global community sits down and have stories told by their favourite radio plays and television series like situation comedies and soap series. Some social scientists strongly reject this change in media consumption. They regret the changing patterns in spending leisure time. They regret for example the supposed decline of reading habits which has been considered as an effect of changing media consumption. And they are not the only ones to regret this. On the one hand there are the educationalists worrying about the latest statistics on literacy rates. These figures certainly do not show any worldwide improvements in literacy and numeracy. And there are the publishers too, who regret the declining reading habits. On a global scale the selling of books and other printed matter is at a decline. With an expanding media market, people are spending their leisure time in a more varied way leaving them less time to read. However, despite this conclusion the educational system in whatever country cannot do without a structured transfer of knowledge. And it seems that the most effective medium within the educational system still is the written word, being presented to the people by printed materials. Learning children as well as adults to read and write is the main preoccupation of as many multilateral aid organisations as national governments." (Pages 10-11)
more
"Examines the involvement of the World Bank and other aid agencies in funding textbook publishing in Africa and other parts of the developing world. The author notes that the fundamental role of books in education was not, however, widely recognized at first, and relatively few early education proje
...
cts had book-provision or book-development elements; specific assistance to book publishing was a later development. He reviews some of the pre-1985 activities of the World Bank in the sphere of textbooks and discusses common problems in their implementation. The history of aid agency involvement in book provision is still relatively short. It started only in the 1970s and it was inevitable that mistakes would be made initially; but recognition of the mistakes and the development of a more catholic approach came very rapidly, and within ten years there were clear signs by the aid agencies of much deeper thinking in this complex sector. The latest [1990s] generation of aid agencies is approaching book provision from a much wider basis, and many projects are extremely complex. “The World Bank recognizes this and sees it both as an important development but also an increased risk. In many countries there is a much more conscious attempt to involve local commercial organizations in developmental work and the benefits of bank investment." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 239)
more
"A report on the state of the book sector commissioned by the Nigerian Federal Ministry of Education, funded by the World Bank and Overseas Development Administration, and carried out by the British Council and the Book Development Council." (Hans
...
M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 846)
more
"The final report of a study of textbook provision in Tanzania, which was part of a wider book sub-sector study financed by ODA and the World Bank. Includes
...
a review of the existing literature, interviews, and reports on field visits to schools. Concludes with an examination of the major issues facing textbook production in the country, including aspects of printing, paper supply, distribution, and finance." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1135)
more
"The 'Uncensored War' gives a richly detailed account of what Americans read and watched about Vietnam. Hallin draws on the complete body of the New York Times coverage from 1961 to 1965,
...
a sample of hundreds of television reports from 1965-73, including television coverage filmed by the Defense Department in the early years of the war, and interviews with many of the journalists who reported it, to give a powerful critique of the conventional wisdom, both conservative and liberal, about the media and Vietnam. Far from being a consistent adversary of government policy in Vietnam, Hallin shows, the media were closely tied to official perspectives throughout the war, though divisions in the government itself and contradictions in its public relations policies caused every administration, at certain times, to lose its ability to "manage" the news effectively. As for television, it neither showed the "literal horror of war," nor did it play a leading role in the collapse of support: it presented a highly idealized picture of the war in the early years, and shifted toward a more critical view only after public unhappiness and elite divisions over the war were well advanced." (Publisher description)
more
"The present publication is an attempt to report on various practical methods adopted throughout the world to promote and develop the reading habit among those literate populations that read little or nothing at all. The countries surveyed represen
...
t the major geographic regions of the world and illustrate a broad variety of internal structures. For example, leading publishing giants are looked at as well as countries where indigenous publishing is in its earliest stages; highly literate societies are considered as are those which have recently embarked on the path to literacy; monolingual countries and multilingual cultures are both represented here. Yet despite these disparities one common thread emerges: no country is satisfied with the number of active readers it counts among its population and all consider that methods and techniques for increasing reading must be tried and tried again in order to bring books and people together in a lasting aqd fruitful relationship." (Preface)
more
"This bibliography attempts to open an additional area of research to scholars interested in the years of Asian journalism prior to about 1960. The bibliography is eclectic and its' scope ambiguous. It is addressed to the researcher in journalism who has little background in the Asian area and littl
...
e knowledge of the bibliographical complexity of the Asian field. The scope is hedged by generalities and the careful reader will find many exceptions; however, the main emphasis is asymptomatically defined by the following parameteres: 1. pre-1960; 2. historical and descriptive; 3. newspapers; 4. China; 5. Southeast Asia, primarily Malaysia, Singapore, and Indonesia; 6. Chinese press in the United States; 7. secondary materials." (Introduction)
more