"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology." (Publisher description)
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"The future of Indigenous Australians, especially Indigenous youth, in remote regions is a subject of great concern to all Australians. The view commonly presented in media reports and public commentary is unrelentingly bleak. While we recognise the challenges young people face, in this book we inte
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nd to dispute that view. The prevalent media images, newspaper headlines and opinion pages are so focused on examples of dysfunction that few Australians would ever imagine that many Indigenous young people are quietly leading productive and meaningful lives and moving confidently toward a future while walking in two worlds. Throughout this book you will meet some of these Indigenous young and dedicated individuals who reinvigorate faith in the potential that lies unacknowledged in the remote context. Our aim is to showcase a range of ‘out-of-school’ youth learning contexts in remote Australia, to analyse the factors that enable positive learning and to provide some working principles for facilitating and supporting effective youth learning in the remote Indigenous context." (Introduction, page 2)
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"The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect an
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d problems as well as its applications in crucial sub-fields of communications. The first part of the volume charts the state of the art in the field; the second section introduces relevant areas of communication studies where the comparative approach has been successfully applied in recent years; the third part offers an analytical review of conceptual and methodological issues; and the last section proposes a roadmap for future research." (Publisher description)
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"The Handbook of Communication Ethics serves as a comprehensive guide to the study of communication and ethics. It brings together analyses and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important questions of power, e
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quality, and justice. The work herein encourages readers to make important connections between matters of social justice and ethical theory. This volume makes an unparalleled contribution to the literature of communication studies, through consolidating knowledge about the multiple relationships between communication and ethics; by systematically treating areas of application; and by introducing explicit and implicit examinations of communication ethics to one another. The Handbook takes an international approach, analyzing diverse cultural contexts and comparative assessments. The chapters in this volume cover a wide range of theoretical perspectives on communication and ethics, including feminist, postmodern and postcolonial; engage with communication contexts such as interpersonal and small group communication, journalism, new media, visual communication, public relations, and marketing; and explore contemporary issues such as democracy, religion, secularism, the environment, trade, law, and economics. The chapters also consider the dialectical tensions between theory and practice; academic and popular discourses; universalism and particularism; the global and the local; and rationality and emotion." (Publisher description)
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"The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays f
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rom top scholars in the field includes contributions from western and eastern Europe, North and Central America, Africa and Asia; offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy; draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs." (Publisher description)
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"The Handbook presents a comprehensive, integrative, and global view of what has been called the digital divide. Collecting an international collaboration of experts, this Handbook of Research offers policy makers, academicians, managers, and researchers a complete reference source to the interactio
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ns, evolutions, and policies developing within the field. The many academic areas covered in this publication include, but are not limited to: broadband access; digital divide framing and mapping; digital divide related to education; digital divide related to ethnicity; digital divide related to gender; digital literacy; e-government and the digital divide; evolution of the digital divide; inequalities of digital skills; regional differences in digital divide." (Publisher description)
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"This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are d
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rawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in the field. The book's standpoint is simultaneously multi-lens, interdisciplinary, and cross-national. By approaching a common topic and single industry from a number of different theoretical and geographical standpoints it provides rich and comprehensive insights and thus equips scholars, policymakers, media practitioners, and social observers with a strong explanatory and interpretive overview of how the Internet has affected the media. The chapters look at the impact of the Internet on technology, platforms and innovation, content, users, and media organisations' strategies, structures and business models." (Publisher description)
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"Communication rights and the ever more urgent need to construct a culture of peace are central to a vision of a world in which universal human values displace the accumulated weight of history’s tyrannies. Michael Traber, to whom this book is dedicated, believed that there is only one way of over
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coming the political, economic, social, and cultural inequalities and violence that have marred and obstructed justice for all – and that is genuine communication. Building a culture of peace means building a culture of communication in solidarity with those whose freedom has been taken away, or seriously diminished, rendering them less than human." (Publisher description)
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"This book is a contribution to efforts to improve governance systems around the world, particularly in developing countries. It offers a range of innovative approaches and techniques for dealing with the most important nontechnical challenges that prevent many of those efforts from being successful
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or sustainable. By so doing, the book sets out the groundwork for governance reform initiatives. Its overarching argument is that the development community is not lacking the tools needed for technical solutions to governance challenges. The toolbox is overflowing; best practice manuals in various areas of interest tumble out of seminars and workshops. However, difficulties arise when attempts are made to apply what are often excellent technical solutions under real-world conditions. Human beings, acting either alone or in groups small and large, are not as amenable as are pure numbers. And they cannot be put aside. In other words, in the real world, reforms will not succeed, and they will certainly not be sustained, without the correct alignment of citizens, stakeholders, and voice." (Introduction, page 1)
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"Even before Robert Flaherty released Nanook of the North in 1922, anthropologists were producing films about the lifeways of native peoples for a public audience, as well as for research and teaching. Ethnographic Film (1976) was one of the first
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books to provide a comprehensive introduction to this field of visual anthropology, and it quickly became the standard reference. In this new edition, Karl G. Heider thoroughly updates Ethnographic Film to reflect developments in the field over the three decades since its publication, focusing on the work of four seminal filmmakers—Jean Rouch, John Marshall, Robert Gardner, and Timothy Asch. He begins with an introduction to ethnographic film and a history of the medium. He then considers many attributes of ethnographic film, including the crucial need to present "whole acts," "whole bodies," "whole interactions," and "whole people" to preserve the integrity of the cultural context. Heider also discusses numerous aspects of making ethnographic films, from ethics and finances to technical considerations such as film versus video and preserving the filmed record. He concludes with a look at using ethnographic film in teaching." (Publisher description)
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"This book aims to provide a descriptive and analytical account of subsidy policies for periodical publications in Western Europe in 2006. It sets out the position of the policymakers who design and implement such policies, of sector industrial federations and of academics specialised in media polic
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ies and economics, as presented at the First International Symposium Press Subsidies in Europe: Development, Pluralism and Transparency, held in Barcelona on 19 and 20 June, 2006, and promoted and organised by the Catalan Government (Generalitat de Catalunya via the Communication Secretariat, the Catalan Institute for the Cultural Industries and Patronat Català Pro Europa) and by the Institute of Communication of Universitat Autònoma de Barcelona." (Back cover)
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"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, inclu
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ding community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies." (Publisher description)
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