"The present publication is an attempt to report on various practical methods adopted throughout the world to promote and develop the reading habit among those literate populations that read little or nothing at all. The countries surveyed represent the major geographic regions of the world and illu
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strate a broad variety of internal structures. For example, leading publishing giants are looked at as well as countries where indigenous publishing is in its earliest stages; highly literate societies are considered as are those which have recently embarked on the path to literacy; monolingual countries and multilingual cultures are both represented here. Yet despite these disparities one common thread emerges: no country is satisfied with the number of active readers it counts among its population and all consider that methods and techniques for increasing reading must be tried and tried again in order to bring books and people together in a lasting aqd fruitful relationship." (Preface)
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"The compilers point out that little attention has been paid to mass communication in most Pacific islands, and their research proves them correct. There is one citation each for Easter Island and Midway Island. Hawaii has almost 2,000. This Center for Cultural and Technical Interchange Between East
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and West bibliography contains citations to 3,332 books, periodicals, articles, documents, and pamphlets, and covers the years 1854-1975, with some entries from 1976. Topics include the press, newspapers, freedom of the press, broadcasting, news agencies, organizations, radio broadcasting, cinema, and television in the Pacific Islands. Entries are arranged alphabetically by more than 20 island groupings and broken down into specific subject areas, rumbered, and arranged chronologically within those subjects. Richstad also produced The Pacific Islands Press: A Directory (East-West Communication Institute, 1973)." (Jo A. Cates: Journalism - a guide to the reference literature. Englewood, Col.: Libraries Unlimited, 2nd ed. 1997 nr. 99)
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"Discussion of the creation, manufacture, distribution and promotion of books in indigenous languages in Europe, Asia, Africa, the Arab countries and Latin America. Appendixes include "Guidelines for the Promotion of Books in the Various Languages of Multilingual Countries" and
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a bibliogranhy." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1063)
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"Based on the findings of a detailed survey of publishers in various parts of the developing world, this classic study identifies the key problems for the book industries in the countries of the South. Offers
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a general picture of the state of publishing in each of the regions, including Africa, and proposes a range of strategies to help strengthen the book sector." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 242)
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"The three studies contained in this volume trace the emergence of 'community media' in Western society—specifically new approaches to broadcasting and electronic media in North America and Western Europe [...] The orientation of the studies is not purely towards research, though where research ha
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s been done, it is utilized. Rather, their purpose is to collect, analyse and synthesize as large a volume as possible of current initiatives in the field of methods adopted, problems experienced, solutions found, new questions posed. In this kind of review, various dimensions are relevant. There is, first, the conceptual level—the objectives for which the media are used or with which they are associated. Are they used primarily for educational purposes, for enlarging the range of available study materials? Are their purposes mainly social, creating and enhancing processes of community development? Or are they seen as serving psychological ends, by allowing for the fuller expression of individual and group personalities? Second, there is the technological or organizational aspect. For example, are media used at the local level also linked to a national system of information distribution, as in the access programmes of some national networks, which allow the layman to participate in producing television programmes? Are they associated more with local radio or cable television? Or are they a form of video animation, based on portable cameras and recorders, perhaps with very limited distribution? Third, there is the descriptive, social and political level. What is being attempted with community media in different countries? How do these countries differ in cultural attitude, or in prescriptions for social or economic growth?" (Preface)
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"Covers aspects of media education in the secondary schools in certain European countries where it is emphasized: France, Italy, Federal Republic of Germany, The Netherlands, the United Kingdom, Denmark, Finland, Sweden, the U.S.S.R. (cinema only), and the U.S.A. In all countries except the U.S. fil
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m is stressed to the exclusion of other media. A final section is on organizations." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 32)
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"Declaring that this is not intended as a comprehensive study of Algerian cinema, the editors state their aims: to provide basic information on a national cinema little known outside of
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French-speaking countries and to assess it in the context of Algerian history. In a still broader context this small book throws light on the effects of colonialism on national film." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1459)
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"A classic study that presents a summary of the findings of international research concerning the reading habit, drawing on sources from all over the world. Surveys studies of reading habits in ma
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ny parts of the world, the effective teaching of reading, results of research on motivation for reading, factors which influence reading interests, the promotion of developing reading interests, and suggests some avenues for future research." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2158)
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"A highly practical report, intended for developing countries, which surveys in general terms the status of communication training, pinpointing deficiencies and identifying potentially influential trends. Discusses the nature of training, the insti
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tutions, the operational problems, and course planning and curriculum." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 428)
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"Monograph on the communication impact of the mass media on race relations and racial prejudice. Discusses communication research on such related questions as ethnic groups, attitudes change, emigration and immigration, the role of the press and problems of
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a multi-racial society." (www.unesdoc.unesco.org)
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"The first part of this study made at the University of Tampere is an international inventory of the composition of TV programs, particularly from the point of view of material imported to a country from outside, and
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a survey of the international networks for sale and exchange of program material for TV. Included are numerous tables, charts, and graphs. The second part is the essence of a symposium held at the University of Tampere which comments upon the hard facts contained in the study." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 734)
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"The difficulties, shortcomings and failures of experimental projects are as significant as their successes. It is in this open-minded spirit that we have traced the history of the experience in Senegal and sought to evaluate its impact. Throughout the foregoing pages, attention has been drawn to si
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gnificant lessons. It may, however, be useful to summarize once more certain principal conclusions. The application of radio and television to adult education does not grow organically out of existing structures and practices. Neither the media, when in fact they do exist, nor the institutions and organizations concerned with adult education are necessarily predisposed to a joint comprehensive effort. The condition of success is the solution of political, administrative and financial problems, the more rational use of existing facilities and staff, the provision of new resources in funds, hardware and personnel, and the elaboration of a methodology adapted to the needs and aims of adult education. A great deal of time, money and personal effort had to be spent on this preparatory phase, and it was only thanks to political support by the Head of State, to collaboration between the media and the interested agencies, and also the active participation of the target audience itself, that valid results could be obtained. The second set of conclusions concerns the material resources, finance and time required for such an undertaking. Unfortunately, it was not possible to obtain a clearcut economic evaluation of the entire project, in particular of its television component, but certain lessons are clear: A project of this kind should be neither underfinanced nor endowed with excessive resources. Lack of facilities and personnel made it impossible to pursue the numerous initial objectives and to use fully the various audio-visual media. Regrettably, the teaching of literacy had to be abandoned owing to lack of resources." (Conclusion, page 52)
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"The aim of this booklet is, by briefly showing the diversity of the tasks undertaken, to survey the multiform but deliberately concerted and co-ordinated activities which, while centred on books as their main theme, none the less converge on the development of man and the fulfilment of his biologic
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al and social potentialities." (Introduction, page 8)
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"A brief survey of the role of the book in developing countries in terms of needs, demand, production, distribution, and copyright. An appendix gives the "charter of the book." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urb
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ana: University of Illinois Press, 1990 Nr. 992)
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"Primarily "a study of institutions of the public or public utility character whose purpose is to promote the art and technique of the cinema and their applications in education, science and culture." Thus, film and trade associations and trade uni
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on types of associations are not dealt with. It uses as examples detailed descriptions and charts of organizations in Britain, India, Sweden, and Poland, with an annex giving names and addresses of national branches of the International Council for Educational Media (ICEM) and the International Scientific Film Association (ISFA) throughout the world. There is also a list of the membership of the International Newsreel Association (INA)." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1201)
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"Foreign programmes of 13 radio stations broadcasting daily to Yugoslavia were chosen in order to test the initial hypothesis of ideological determination of external radio propaganda, which was operationalized by a set of subhypotheses. There are,
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in fact, 15 foreign broadcasting stations in 14 countries regularly beaming their daily programmes to Yugoslavia in the languages of the Yugoslav nations, but two of them were not included in the analysis because of monitoring difficulties (Radio Madrid) and because the content was too specific (Radio Vatican). The week between Sunday, 9 September and Saturday, 15 September 1973 was chosen for the content analysis of 13 foreign radio programmes in the Serbo-Croat language, a total amount of 7,700 minutes. In addition, External Services of Radio Belgrade (Yugoslavia) were included in the analysis in order to compare foreign programmes with the Yugoslav ones. The findings of this empirical research confirm the significance of the ideological dimension of propaganda, which stood out in the sample of radio propaganda stations as a particular factor having the largest discriminatory power (the “ideological factor” explained the largest part of common variance in the five-dimensional factor space). The frequency of appearance of symbols, the fact that they either appear or do not, and particularly their explicit evaluation in the analysed messages, are those basic characteristics of propaganda which make it possible to distinguish clearly between various sorts of propaganda on the basis of its value and prescriptive orientation. The results indicate a class-ideological determination of foreign radio programmes, in which the stations of the socialist countries do not coincide with the evaluative orientation of Radio Belgrade, as representative of the Yugoslav media. The analysis revealed five typical clusters of broadcasting stations, three generated by western and two by eastern stations: (1) Moscow and Sofia, (2) Peking and Tirana, (3) Deutsche Welle and Deutschlandfunk, (4) BBC, Paris, and Voice of America, (5) Athens and Voice of Turkey." (Conclusion, page 48)
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"The intention of this publication is to provide practical advice and guidance on the use of radio and television broadcasting in adult education. It is addressed to educational planners and administrators, educators responsible for curriculum development and teaching methodology, field-work organiz
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ers, as well as broadcasting administrators and producers. Its main interest will be for readers in those countries where the use of radio and television for adult education is still in its introductory stages. The conclusions of a meeting of experts on the use of mass media in adult education organized by Unesco in November 1967 state that: ‘There is convincing evidence from projects in many parts of the world that the mass media can be effectively applied to the development of resources to meet basic economic, social, educational and cultural needs. Experience to date is sufficient proof, and the urgency of extending the scale and effectiveness of adult education is so great that the emphasis should be placed on the massive application of known media of communication to the priority tasks of all countries.’ This handbook is an attempt to sum up practical experience gained so far in planning, initiating and operating projects of various types in different countries and regions." (Preface)
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