"The aim of this guidebook is to walk you through – step by step – how to best organize digital events from the concept phase to planning to going live. It includes processes to help you learn from your experiences and improve your future events. This manual will not only assist you in organizin
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g online events that work towards your goals, but in creating digital experiences that attract the right audience and help you connect with them. Connections like these can develop even under difficult conditions like if your audience only has limited internet access, for example, or can only participate via a mobile phone. The guidebook offers a roadmap for success and is based on the practical experience that DW Akademie and its partner organizations have gained through staging online events during the pandemic. It is the sum of our insights gathered during this unusual period in world history. We hope this practical guide – and the case studies included – will provide you and your organization with the strategy and information needed for creating meaningful interaction with your audience through successful online events." (Introduction)
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"The interviews and the analyses by the experts show that: –– Quality content increases safety. The editors interviewed for this publication confirm that fair and balanced journalism, which clearly distinguishes between facts and opinion and treats the people at the center of the story with resp
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ect tends to lead to increased respect from the audience and makes the journalists less of a target for potential attackers. It also increases trust on the part of audiences as well as with advertisers willing to pay for content. –– Audience engagement plays a crucial role in terms of safety. No matter whether through a membership model, regular informal exchanges or listener clubs — an audience that values a certain media outlet will be less likely to accept any attacks against it. –– Flexible and resilient business models are a must-have. They help organizations to react to new threats, to adapt strategies, and to maintain high quality and independent reporting in times of crisis. –– No viability without digital security. A media outlet that loses all its data or whose data gets hacked and its sensitive sources revealed, loses everything: content and credibility. Online attacks are more likely and easier to carry out than physical attacks. Digital security is an essential part of any safety concept. –– Diversity pays off. During the COVID-19 crisis, women and minority groups came under particular attack all around the world, online and offline. To include their stories and perspectives is not only a moral obligation but also makes business sense as they make up an essential part of audiences anywhere on the globe." (Synopsis, page 39)
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"This guide is aimed at helping content creators sharpen their skills and better navigate the storytelling platform(s). It covers blogs, vlogs, podcasts and use of social media. It gives tips on how to be a better storyteller, identifies audiences and how to monetize platforms. It also explains some
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of the tools that can be used for social media planning and content management. The target audience is women who are learning more about the different storytelling platforms and ways of making money online. Usually, the target audience will first go through the introduction training provided by KICTANet and will thereafter use this manual to become better content creators. However, even those who have not undertaken the introductory training but have a basic understanding of use of online platforms will benefit from this guide." (Introduction, page 4)
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"The RTI Act is considered the mother of all anti-corruption tools in Ghana. It is expected that citizens will utilize the law to access public information thereby engendering transparency and accountability in governance. Again, that active information disclosure by government and public institutio
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ns will help in the fight against corruption. However, since the passage of the law, awareness and uptake of the law by citizens including journalists has been quite low. Thus, as part of efforts to increase the knowledge of the law among journalists and how it can be utilized to help fight corruption in Ghana, the Media Foundation for West Africa (MFWA) with support from the Deutche Welle Akademie on June 17, 2021 convened a forum of journalists, lawyers, anti-corruption CSOs, journalists’ groups/associations and members of the RTI Commission on the theme Investigative Journalism, the RTI Law and the Fight Against Corruption in Ghana. This Publication presents key Reflections and Recommendations from stakeholders at the forum." (Background, page 2)
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"COVID-19 has taken a heavy toll on freedom of expression, access to information, and media freedom. Amidst an ongoing global decline in democratic freedoms, the pandemic has severely affected the work of media outlets and independent journalists. Functioning media are, however, a precondition for r
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eliable information, government accountability — and for an inclusive recovery from the repercussions of the global health crisis. What are the most pressing challenges the media have faced during the pandemic? And how can these challenges be addressed? What can governments, donors and civil society organizations do? This discussion paper highlights some of the most relevant problems and recommendations on how to tackle them." (Page 1)
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"In Moldova, a series of hackathons led to the development of tech-based solutions to misinformation. In Ecuador, indigenous groups wrote their own stories on Wikipedia to strengthen their culture's representation and publicly correct misinformation. In Uganda, citizen journalists established a netw
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ork to report on underrepresented issues and groups. And in the Middle East, innovative concepts in journalism training are helping the next generation of journalists to become fit for the challenges of the future. These four case studies illustrate the approaches that DW Akademie and its partners are pursuing worldwide to strengthen the public dialogue. The goal is to foster innovation and increase the visibility of underrepresented topics, and to bring together innovators and experts to pool their knowledge and skills." (Publisher description)
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"Looking at media involvement in Africa, one can only state that the continent is more important than ever. Next to traditional actors like the BBC or Radio France International, and to a smaller extent of Deutsche
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Welle or Radio Swiss International, there are new players. They do not seem to have the same agendas as the older ones, but they bring about new versions of journalism, of attempted influence and propaganda. What differentiates them is, in the case of China, that funds do not seem to matter much. In the case of Turkey, that more and more scholarships are being offered and when it comes to Russia, that old alliances of the USSR in the Cold War are being reactivated. What separates them even further from the old players are the values that they stand for and try to propagate. They are offering a journalism that praises their own autocratic models of rule and, in the case of China in particular, they promote a positive journalism, that does not ask uneasy questions, a journalism that does not offend or hurt, but that usually pleases the powers-that-be." (Foreword)
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"Die DW Akademie sammelt und dokumentiert die Wirkungen ihrer Projekte auf verschiedenen Ebenen, mit verschiedenen Methoden. Dazu zählen zunächst drei Wege, die heute Standard in der Entwicklungszusammenarbeit sind: erstens angewandte Studien, die neues Wissen über Wirkungen ermöglichen, zweiten
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s das sogenannte wirkungsorientierte Monitoring, das im Verlauf der Projektarbeit mit den Partnerorganisationen vor Ort durchgeführt wird, und drittens Evaluationen, die von externen Gutachterinnen und Gutachtern erstellt werden. Der vorliegende Band konzentriert sich auf zusätzliche Methoden, um Wirkungen darzustellen: auf Reportagen aus 13 verschiedenen Ländern und auf quantitative Daten, die sogenannten aggregierten Wirkungsdaten, die regelmäßig gesammelt und gebündelt werden. Die aggregierten Wirkungszahlen geben einen numerischen Überblick der Menschen, die durch die Arbeit der DW Akademie erreicht wurden. Hierzu fragt die DW Akademie jedes Jahr bei ihren Partnerorganisationen vor Ort nach. So wurden beispielsweise im Jahr 2018 mit Unterstützung der DW Akademie 9,6 Mio. Menschen in ländlichen Gebieten mit für sie relevanten Informationen versorgt. 26,6 Mio. Menschen haben von den Umstrukturierungen ihrer Staatssender profitiert und erhalten eine vielfältigere und attraktivere Berichterstattung. In dieser Publikation lernen Sie einige Menschen kennen, die hinter den Zahlen der aggregierten Wirkungen stecken. Ihre Geschichten sind nicht repräsentativ für die Gesamtheit der unterstützten Zielgruppen. Sie zeigen aber, welche Ansätze und Lösungswege für einzelne Menschen funktioniert haben und warum." (Einleitung)
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"DW Akademie collects and documents the impacts of its projects through a range of methods. There are three approaches that are currently standard in development cooperation: Applied studies, which enable new insights on impacts, impact-oriented monitoring performed with local partners in the course
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of project work, and evaluations prepared by external experts. The present volume focuses on additional methods for presenting impacts: reports from 13 different countries and quantitative data, so-called aggregated impact data, which are reg-ularly collected and bundled. Aggregated impact data sets provide a numerical overview of the people who have been reached through the work of DW Akademie. In 2018, for example, 9.6 million people in rural areas were provided with relevant information with the support of DW Akademie. 26.6 million people have benefited from the restructuring of their state broadcasters and now receive more diverse and attractive reporting. In this publication you will get to know some of the people behind these figures. Their stories are not representative of the totality of the supported target groups but they show which approaches and solutions have worked for individual people and why." (Introduction)
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"Media and Information Literacy (MIL) plays an essential role in helping people navigate the media. It helps them separate fact from fiction, exercise their right to access information and be active members of the media ecosystem. DW Akademie’s goal is to empower young people to be active and act
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responsibly in the media world." (Page 3)
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"We have identified a great diversity of projects organized by local media producers, often in an alliance with other sectors of civil society that are interested in generating information offers from and for the Amazon. In general terms, the most promising initiatives for fostering democratic discu
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ssions in the region are those that take into account the following criteria: they work together with grassroots social processes in their respective localities; they strengthen cultural diversity and value the identity of individuals and collectives; they search for technological solutions adapted to the conditions of each place; they seek to form alliances. The objective of this study was, in the first place, to identify the difficulties for communicating in the Amazon, but also to make proposals for change. In the different forums established in the context of this research, as well as during the fieldwork, it was possible to become acquainted with projects that seek to improve the participation of regional inhabitants in communication, information, and dialogue networks. Some of these projects have existed for years, while others are still in development. These proposals can be systematized according to their contribution to the creation of solutions for socioenvironmental conflicts from a communications perspective. We have thus identified four main areas: cultural diversity and biodiversity; participation and sustainable development; managing communication autonomously; forging alliances to increase the visibility of socioenvironmental conflicts." (Conclusions, page 51)
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"Hemos constatado que existe una gran diversidad de proyectos organizados por comunicadores locales, muchas veces en alianza con otros actores de la sociedad civil, que están interesados en desarrollar ofertas de información desde y para la Amazonia. En términos generales, las iniciativas más pr
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ometedoras para fomentar la discusión democrática en la región son aquellas que toman en consideración los siguientes criterios: están enlazadas con procesos sociales de base en los respectivos lugares; fortalecen la diversidad cultural y valoran la identidad de las personas y los colectivo; buscan soluciones tecnológicas adaptadas a las condiciones de cada lugar; buscan la formación de alianzas. El objetivo de este estudio se centraba por un lado en señalar las dificultades para comunicar en la Amazonia, pero también en delinear propuestas de cambio. En los diferentes foros realizados en el marco de esta investigación, así como en las visitas de campo, se pudieron conocer proyectos que se proponen mejorar la participación de los habitantes de la región en redes de comunicación, información y diálogo. Algunos de estos proyectos llevan a sus espaldas años de experiencia, otros todavía están en desarrollo. Estas propuestas se pueden sistematizar de acuerdo con su contribución a la formulación de soluciones a los conflictos socioambientales desde el campo de la comunicación. En esto hemos identificado cuatro áreas: diversidad cultural y biodiversidad; participación y desarrollo sostenible; gestión autónoma de la comunicación; visibilizar los conflictos socioambientales trabajando en alianza." (Conclusiones, página 51)
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"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups
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from 18 different countries wished they had when they first started out. It includes lessons learned, advice for successful growth and perhaps most importantly, how to sustain a startup's success. The handbook presents a three-step approach: the start phase, growth phase and the media viability phase. It highlights an approach that focuses not only on revenue streams — an area that many startups put too much emphasis on — but aspects of the business such as human resources and audience engagement, which are crucial for achieving media viability. Each chapter of the handbook explores one of the three steps in depth. In the first chapter, we hear from six startups in the Middle East and North Africa (MENA). They share their experiences of turning an idea into a reality and share the knowledge they learned during the start phase focusing on revenue streams, audience engagement, collaboration and donors' motives. In chapter two, seven startups from the Asia region dive into structure and growth. There is a particular focus on diversifying revenue streams, staffing and internal organization, identifying a core mission and capitalizing on your strengths. Chapter three features eight startups from Latin American countries who impart their knowledge on sustaining the success they have achieved. It rounds up the important lessons that digital media entrepreneurs should carry with them at all times. Community building, producing a quality product and involving the whole team in decision making processes are key." (Publisher description)
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"Para contribuir a que las sociedades entiendan de una mejor manera los problemas a los que se enfrentan los migrantes y busquen en conjunto soluciones que mejoren la convivencia, nació Puentes de Comunicación. El proyecto está impulsado por el medio digital venezolano Efecto Cocuyo y la organiza
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ción alemana DW Akademie y ha sido posible gracias al apoyo financiero del Ministerio Federal de Asuntos Exteriores de Alemania. Una de sus primeras acciones fue el curso virtual “Cobertura periodística de la migración y el refugio venezolano”, dirigido a periodistas de Bolivia, Chile, Colombia, Ecuador y Perú. Durante tres meses, 62 profesionales se formaron en nuevas tendencias del periodismo de investigación y en el uso de herramientas digitales aplicadas a la cobertura de los procesos migratorios con una perspectiva de derechos humanos. La presente guía reúne los contenidos elaborados por los docentes de este curso a los que se suma un completo glosario de términos imprescindibles para poder contar los procesos migratorios con calidad y precisión." (Prólogo, página 7-8)
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"Young Namibians are embracing the digital transformation, according to indicative findings from the present MIL INDEX country study. Interestingly, the youths that took part in eight focus groups conducted at the end of 2018 in Windhoek and Rundu are immersed in digital communication but are aware
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of the ambivalent nature of the news and information sources they find on social media and related Internet services. The importance of a critical mindset when navigating the World Wide Web was stressed by the eight experts interviewed as part of the study.
This MIL INDEX study addresses five dimensions of Media and Information Literacy (MIL) according to DW Akademie’s MIL model: access, analysis, reflection, creation, and action. The focus groups conducted for this study reveal that there is a rural/urban divide in terms of access and use of media. The more rural (and older) groups use radio and television on a regular basis, while the more urban (and younger) groups tend to regard traditional media as yesterday’s media. This shift is in line with the rise of social media. Information uptake is coincidental and journalistic content is intermingled with all sorts of trivia when consumed in social networks. Smartphones are regarded by many as a substitute for newspapers, radio, and television. Amongst those who continue using traditional media, radio is turned to more often for information while TV is regarded more as an entertainment medium.
Considering analytical skills, there is a certain disenchantment of the Namibian youths with journalistic media, the reporting being considered not close enough to the interests and issues of the youth. But it was interesting to find that the focus group participants’ appraisal of media in terms of trustworthiness is the exact opposite of their consumption patterns. While the discussions documented frequent use of social media these are evaluated as least trustworthy, whereas newspapers are rated highly on the trustworthiness scale but were hardly ever read. There is an awareness of the ambivalent quality of news and information on social media, but the youths cannot always name sources they consider produce high-quality information.
The results in the reflection dimension are ambivalent. The youths can recount numerous cases of cyberbullying and disinformation (“fake news”). But the accompanying survey shows that while they reject hate speech and disinformation, there is a certain willingness to accept cyberbullying as given. This is echoed in the focus groups where participants’ advice is often to ignore hateful messages, rather than do something about them. However, the groups do discuss many other strategies in coming to terms with and combatting cyberbullying and disinformation. Rarely do they reflect the motivations that lie behind such behavior. It was also interesting to note that disinformation is mainly discussed with regards to online rather than traditional media." (Executive summary)
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"Each section of this guide will explore another dimension of digital security—assets, attackers, risks and likelihood—and address these key questions: What do I want to protect? Who are my attackers? Is my attacker able to succeed? How likely is it that my attacker will succeed? Threat modeling
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consists of two types of assessments: Firstly, an analysis of the project’s environment (questions one and two). Secondly, an estimation of the likelihood that potential attacks will really happen (questions three and four). To prepare for threat modeling, we have added a “question zero” for project managers: Who are we and what do we do? This helps to establish a clear understanding of the entire project, with all of its workflows and challenges that employees face in their day-to-day work environment. A threat model is the basis for a digital security concept that should be developed along with IT experts so that your concept is both technically sound and practically enforceable. Having a clearly defined list of assets and their vulnerability empowers employees to protect them with appropriate countermeasures, and educates them on risks. This will increase the efficacy of a security concept in practice." (Executive summary)
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