Document details

The War of Narratives: Ukraine’s Image in the Media

Kyiv: LLC «Vistka»;Friedrich-Ebert-Stiftung (FES) (2023), 146 pp.

ISBN 978-617-7574-83-4

"In order to spread Russian narratives about Ukraine that create a false impression of the country among external and internal audiences, the Russian Federation uses a whole complex of information and communication channels. Their main task is to replace the target audience's existing ideas about the real, factual state of affairs with ideas that are considered to be more beneficial to the aggressor country. Russia rejects democratic principles and Ukraine's desire for a European future. Depending on the tasks and results (successes/failures) of operations to influence the internal politics of Ukraine and the formation of its image among the Western audience, Russian narratives changed from a presentation of Ukrainians and Russians as “brotherly” peoples or even one people to the importance of the complete extermination of "Ukrainian nationalists and Nazis," denial of the very existence of Ukrainians as a distinct ethnic group (thereby “justifying” genocide), returning supposed "historical territories of Russia," and promoting the idea that Ukraine has never really been a proper state or is a historic mistake. The narratives of Russian propaganda intertwine, sometimes reinforcing and sometimes contradicting each other. But whatever the Russian narrative may be, its main goal is to undermine Ukraine’s democratic development and its integration into the Western world, to weaken the desire of Ukrainians to determine their future outside Russian influence, within the European family, as well as to weaken international support for Ukraine. The Kremlin's disinformation campaign led to the emergence of a number of stereotypes that influenced the decision-making of Ukraine's partners at the beginning of the full-scale invasion, which led to numerous human casualties, the destruction of Ukrainian economy and infrastructure, and a real threat to the country’s territorial integrity and sovereignty. Fortunately, Ukraine has persevered. Unbreakable people of an unbreakable country continues its fight not only for itself but the whole democratic world." (Summary)