"Strengthening capacities in communication for development (C4D) and health communication is critical to achieving the Sustainable Development Goals and other global health and development goals. This chapter presents case studies of recent initiatives undertaken by the United Nations Children´s Fu
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nd (UNICEF) to demonstrate how the organization has evolved a multi-prong and multi-level approach to capacity development. The authors review key capacity development concepts and approaches in the literature and analyze UNICEF’s efforts using a capacity development framework developed for the health sector by Crisp, Swerissen and Duckett (2011) to classify the different approaches of capacity development used by UNICEF and understand the measurement areas to assess their progress. The chapter concludes with a reflection on lessons learned from UNICEF’s experience that the authors hope will be of relevance to other institutions and a set of recommendations for policy and practice related to capacity development for C4D and health communication." (Abstract)
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"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d
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raws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works." (Publisher description)
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"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje
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ctives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development." (Publisher description)
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"This book presents five cases that reflect on the experiences of using practices consistent with the 'Evaluating C4D framework' [published by June Lennie and Jo Tacchi in 2013]. Case studies are important to help move from a set of ideal principles to an understanding of how the framework may be op
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erationalized within the actual realities of development institutions, organizations, and communities. The authors of each chapter focus on a few key principles from the framework and contextualize how they interpreted those principles in relation to various methods, models, and projects. As well as showing the usefulness and opportunities, they illustrate the challenges of balancing the various principles as well as real-world practical needs." (Overview of the book, page 10)
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"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani
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ng construction of soap operas. The perspective is illustrated by examples from the largely South Asian experiences of the BBC World Service Trust, itself seen as a cross-cultural contact zone. Tensions between western scientific paradigm and local researcher in the audience research process (chapter 3), the cosmopolitan competencies of the production team in harmonizing the urge for authenticity, cultural sensitivity and development objectives (chapter 6) and the construction of social realism as an interplay of the observed realities of the audiences and the neo-liberal themes of donors (e.g., opium in ch.6 and forced marriage in chapter 11) exemplify some of the processes taking place in that zone. The epistemological position of the book is complementary to the more technical perspective of the existing body of literature, which sometimes fails to capture the complex processes of meaning construction and link it to the wider social context." (commbox)
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