"A manual intended for the Indian journalist or layman needing quick information on a variety of aspects, but also useful to non-Indians as a guide to the state of the art in India. Along with information about techniques which are similar everywhere Meth
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a also covers those specific to India for mass communication, print media, broadcasting, audio-visual media, news agencies, advertising, newspaper organization, press and public relations, professional organizations, press council, freedom and law of the press, research, and education. There is also a chronology of development of mass communication in India. Appendixes include a bibliography, commercial broadcasting code, excerpts from Code of Ethics for Advertising, rules for accreditation of news media representatives, procedure for starting newspapers and periodicals, universities/colleges and institutions conducting courses in journalism, and a selected list of Indian periodicals on mass communication." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 295)
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