"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
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ing SMS and mobile radio. Media access and use trends are broken down by region and we profile both national and regional media outlets." (Page 5)
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"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
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s selected [...] This report is divided into three sections: Chapter 1 - Mass Media Access and Use: Common determinants of access (such as regional distribution, income, and available infrastructure); key issues in Zambians' media use habits, particularly use differences between designated "opinion leaders" and the general population. Chapter 2 - Barriers to Media Access and Use: Profiles of those Zambians lacking access to various mass media; analysis of obstacles to access. Chapter 3 - Media Outlet Preferences in Radio and Television: Audience and programming profiles of specific media outlets." (Page 5)
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