"Siguiendo con la conexión entre tradición e innovación, la estructura del libro parte de una aproximación teórica al concepto de audiencia y su evolución histórica para, a continuación, explicar las principales metodologías de investigación en audiencias, tanto cuantitativas como cualitat
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ivas, y analizar los sistemas de medición de la audiencia en los diferentes medios: televisión, radio, prensa e Internet. La obra ofrece una reflexión sobre los retos de futuro, con abundantes enlaces y recursos audiovisuales extra que permitan ampliar cada uno de los capítulos." (Editorial)
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"There are still opposing and restraining forces to globalization processes taking place in media, and the global mediascape comprises international, regional and local markets, and global and local players, which in recent years have evolved at an uneven pace. By analyzing similarities and differen
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ces in a landscape where driving forces of globalization meet locally situated audiences and institutions, this volume unveils a complex, contested space comprising global and local players, whose success is determined by both their national and international dimensions. It guides its readers to the geographical and intellectual exploration of the international media landscape, analyzing the global and local media players and their modus operandi." (Publisher description)
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"Esta es una obra miscelánea que se adentra, desde múltiples perspectivas, en las interacciones entre educación y comunicación por medio de la influencia global de las redes sociales. En un contexto hiperconectado, pero no necesariamente ‘empoderado,’ resulta esencial la formación en compet
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encias mediáticas para que la ciudadanía pueda responder de forma inteligente, crítica y creativa ante el gran reto de la ‘pantalla global.’ El texto es resultado de los trabajos de la Red Interuniversitaria Euroamericana «Alfamed» en el V Congreso Internacional de Competencias Mediáticas: «Redes sociales y ciudadanía: Hacia un mundo ciberconectado y empoderado», celebrado en dos modalidades: versión virtual del 14 al 16 de octubre de 2020, y versión presencial del 5 al 7 de mayo de 2021 en Quito (Ecuador)." (Cubierta del libro)
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"This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to ne
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w debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education." (Publisher description)
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"This Yearbook is divided into three parts. The first is an introduction chapter, containing a comparative synthesis of fiction in the Obitel countries. This comparison is made from a quantitative and qualitative point of view, which makes possible to observe the development of fiction in each count
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ry, highlighting their main productions, as well as the theme of the year. The second part consists in 11 chapters, one for each country, with an internal structure of fixed topics, but with new additions every year. The sections that compound each chapter are the following: 1) Country’s audiovisual context: this section presents general information about the audiovisual sector regarding the production of television fiction, such as history, trends and relevant events. 2) Analysis of premiere fictions: it is made through quantitative tables that show specific data about national and Ibero-American TV fictions released in each country. In this section the ten most watched titles of the year are highlighted. Since 2017, the Yearbook also brings the five most watched national productions of the year in an effort to enhance and deepen the issue of national identities in each country. 3) Transmedia reception: this section presents and exemplifies what channels offer to the audience fiction on the internet, as well the description of the audience’s behavior when watching, consuming and interacting with their fictions through websites, social networks and other platforms. 4) Highlights of the year: the most important productions not only in terms of audience (rating), but also for their sociocultural impact and for generating innovation in television fiction production or reception. 5) Theme of the year, which this year is Ibero-American TV fiction on video on demand platforms. This theme converges with the interests of Obitel, which for years has been following the trajectory of Ibero-American television fiction by rapidly changing scenarios. Multiple screens, transmissions, new formats, pay TV, UGC, among other topics, have been monitored and analyzed theoretically by each Obitel country research group. In this Yearbook, the proposal is to discuss production on video on demand platforms (VoD), addressing new forms of distribution and consumption. The objective was to verify the panorama of VoD production and consumption in the Obitel countries and the presence of national fiction on these platforms. In order to do so, we attempted to identify the reconfigurations that are occurring in the television scenario of each country in the face of new platforms of production, distribution and audiovisual consumption. Such reconfigurations take place from production to reception, from narrative forms to business models, to debates on legislation and regulation." (Pages 21-22)
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"In 2014, Mexico, Brazil, Portugal, Colombia and Argentina, in that order, were the top five countries in the production of national fiction hours. Once again, Brazil and Mexico, despite the drop suffered by the latter, continued to be the largest producers of fiction in the Ibero-American region. I
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n contrast, Peru and Ecuador had the lowest offer of national fiction hours, while Uruguay did not produce hours of national fiction during 2014." (Page 39)
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"The structure of this Yearbook is divided in three parts. The first part is an introduction chapter that makes a comparative synthesis of fiction in Obitel countries. This comparison is made from a quantitative and qualitative perspective that allows us to observe fiction development in each countr
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y, pointing out its main products as well as the topic of the year: transmedia production strategies in television fiction. The second part includes 12 chapters (one for each country) with an internal structure in which sections of the Yearbook are usually constant, although some are more specific than others." (Pages 19-20)
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"The first part, “Fiction in the Ibero-American Space”, presents a comparative synthesis of fiction in the Obitel countries. This comparison is made from a quantitative and qualitative perspective that allows to observe the development of fiction in each country, highlighting their main producti
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ons, as well as the topic of the year, herein, “Social Memory and Television Fiction”. The second part, “Fiction in the Obitel Countries”, is composed by twelve chapters (one for each country), with a structure of fixed sections, though some are more specific than others [...] The third part is an “Appendix”, where are collected the top ten TV fictions in the Obitel countries with basic and necessary information about these productions." (Pages 19-20)
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The general analysis of this Yearbook is divided into three parts. The first is an introductory chapter that contains a comparative synthesis of fiction in the Obitel countries. This comparison is made from a quantitative and qualitative point of view that makes it possible to observe the developmen
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t of fiction in each country, highlighting their main productions, as well as the topic of the year: “Quality in television fiction”. In the second part there are eleven chapters (one for each country), with an internal structure where the Yearbook sections are usually fixed, though some are more specific than others. The sections that make up each of the chapters are the following: 1. The country’s audiovisual context; 2. Analysis of premiere fiction; 3. Transmedia Reception; The most outstanding productions of the year; 5. Finally, there is the Topic of the Year, which in this issue is: Trasnationalization of Television Fiction. This phenomenon, which is at the same a growing tendency, is received in three dimensions: 1. The transnational element “behind” the screen, where we present a media ownership index in each country; 2. The transnational element “on” the screen, by locating the origin of the stories for the premiere Top Ten, the casting and the production locations; 3. The transnational element “beyond” the screens, where we place the import and export flows of the fiction products in the OBITEL countries. The third part is an Appendix.
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"A través de un estudio sistemático basado en el monitoreo de las producciones de ficción televisiva, este anuario presenta y analiza datos de producción, circulación, distribución y consumo de programas de ficción exhibidos en el 2010 y presenta una síntesis comparativa de lo que fue el añ
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o en términos de ficción televisiva." (Contratapa)
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"This is the first in-depth study of how television viewers around the world respond to the ever increasing mass of information available from news programmes. It describes and interprets the type of news available and how it is understood in the context of everyday life. The study is based on news
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analysis, individual interviews and household interviews in seven countries: the United States, India, Mexico, Italy, Denmark, Israel and Belarus. Contributors include Michael Gurevitch, Klaus Bruhn Jensen, Tamar Liebes, Paolo Mancini and Guillermo Orozco-Gomez." (Publisher description)
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