"The book traces communication in Nigeria back to pre-colonial indigenous communication, through the development of telecommunication, broadcasting networks, the press, the Nigerian flm industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic li
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terature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigeria-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, flm, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a fnal section theorising the future of communication studies in Nigeria in light of the digital media revolution." (Publisher description)
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"The paucity of textbooks on mass communications in Nigeria, the economic restrictions on the importation of books, the continued increase of mass communications training institutions together with the concomitant increase in the number of trainees and practitioners of this profession, inform the th
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eme of this publication. The sixteen contributions, by experts drawn from both the communications and publishing industry in Nigeria, are divided into four parts: general overview of the publishing industry in Nigeria (4 papers), research needed for communications book production (4), the contents of mass communications books (6) and distribution and production costs (2)." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 749)
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"A Nigerian Christian publisher explains what advocacy publishing is, how the price of a book is crucial in this kind of publishing, and how to get the costings right." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1719)