"John Sinclair and Joseph D. Straubhaar provide a comprehensive account of television production, distribution and reception in Spanish- and Portuguese-speaking Latin American countries, showing h
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ow Mexican and Brazilian programmes have dominated in the region, and placing regional output in the context of the global television industry." (Publisher description)
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"In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative
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to critical research on the other international communication industries also held to exert such dominance, notably television and news, the advertising industry as such has since been rather neglected. The research presented in this article is based on material gathered by a collaborative team of researchers reporting on the recent state of play within the constellation of interests which make up the advertising industry in Brazil, Mexico, Argentina and Chile. The article thus provides a detailed empirical account of the modes in which the advertising industry now binds these leading nations of Latin America into both economic and cultural globalization." (Abstract)
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"This book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across some of the world’s main geocultural
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regions (Europe, the Middle East, Africa, South Asia, Greater China and Latin America), international contributors with in-depth industry knowledge examine the place of these channels in the process of globalization, their impact on the nation-state and on regional culture and politics. The book also considers audiences and geocultural TV markets, providing new ways of thinking about the emerging transnational media order." (Publsiher)
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"The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is
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that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local." (Publisher description)
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"This book makes English speakers aware of the dimensions, operation, and significance of the globalisation of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Centra
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l America but also Spain, and even the United States – the sixth largest Spanish-speaking country in the world. This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a ‘geolinguistic region’ and an ‘imagined community’ which certain media corporations, Latin American and North American, seek to exploit. A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalisation of these markets as a ‘Latin world’." (Abstract)
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"This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada. After an overview of free trade and the
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cultural industries, the book covers the following topics: dominance and resistance, cultural trade and identity in relation to Mexico and to French Canada, and intellectual property rights. Based on present trends, the contributors predict that there will be a steadily increasing flow of cultural products from the United States to its neighbors. This book grew out of a 1994 conference that brought together leaders of the cultural industries, policy makers, and scholars. It represents state-of-the-art thinking about the global influence of U.S. cultural industries." (Publisher description)
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