"[This book] has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major
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players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. The book outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order; focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media; includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google); looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment; offers an updated instructor’s website with an instructor’s manual, test banks, and student activities." (Publisher description)
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"In general, the internationalisation of China's television in the past several decades can be divided into four intertwined paths. The first is importing media and cultural products from other countries, which initiated the exchange of China's television with the outside world, and so far is still
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popularly employed by all levels of Chinese television units. The second is coproducing television products with foreign media. The third is exporting television dramas to other countries; and the fourth, which demonstrates the new trend of internationalsiationof China's television, is an aggressive strategy of expanding China's media outlets and their informational and cultural products abroad." (Page 427)
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"The Xinhua News Agency is China's largest state news agency. It is also the largest news agency among developing countries. This research examines the changes Xinhua has undergone over the past three decades under the backdrop of (a) the end of the Cold War, (b) the trend of globalization and vario
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us challenges it has brought to world news agencies, (c) drastic changes in both international and national news agencies across the world, and (d) China's eager desire to become a world superpower. Three questions are studied: What are the major changes that Xinhua has experienced since China adopted the reform policy in 1978? What factors have contributed to the transformation Xinhua has undergone? and What are the implications of Xinhua's transformation? The primary material/data were obtained from field research at the headquarters of the Xinhua News Agency in Beijing, China." (Abstract)
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"This study examines Voice of America’s (VOA) services in the post-Cold War era within the framework of the information revolution and globalization. The use of new information venues has caused VOA to evolve from a pure propaganda machine to a notion of informational soft power. However, this stu
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dy finds that not only is there a gap between VOA’s target audiences and its actual website visitors but its website attracts more American and western users than users in the societies it intends to influence the most. The role of informational soft power in articulating appealing ideas, values, norms and ethics through all manners of media and new information and communication technology to create the perception that US hegemony is benign poses challenges for the US’s information strategy." (Abstract)
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"If radio and film were the emblematic media of the Maoist era, television has rapidly established itself as the medium of the "marketized" China and in the diaspora. In less than two decades, television has become the dominant medium across the Chinese cultural world. TV China is the first antholog
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y in English on this phenomenon. Covering the People's Republic, Hong Kong, Taiwan, and the Chinese diaspora, these 12 original essays introduce and analyze the Chinese television industry, its programming, the policies shaping it, and its audiences." (Publisher description)
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"The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is
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that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local." (Publisher description)
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