"The terms ‘indices’ and ‘indicators’ may immediately cause eyelids to droop. How, then, might they serve to impassion publics and, ultimately, promote social change? This paper examines the extent to which indices and indicators can be considered communication tools for social movements and
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social change. The analysis is based on a 2018 evaluation of one index based in the United States – the Ranking Digital Rights Index, which assesses privacy and freedom of expression in the ICT space – and incorporates interviews with civil society stakeholders. Bringing theory from the fields of journalism and social movements together with the data from the evaluation, the findings suggest indices can serve as useful communication resources for social movements under certain circumstances. In particular, the analysis suggests three communication resources – legitimate information, newsworthy information, and flexible information – that human rights indices are most likely to provide." (Abstract)
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"There are two fundamental concerns about global communication for social change (CSC) research and practice that guide the present study. The first is whether CSC researchers are collecting evidence regarding whether interventions work, the second is whether the sub-field is building theory about h
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ow CSC interventions work to promote community-led change. Based on a scoping review of peer-reviewed journal articles on international participatory development interventions, this analysis shows the field continues to lack a convincing explanation of the relationship between participation, communication, empowerment and social change. A model to elucidate this relationship is offered." (Abstract)
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"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa
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” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94)
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"Within the development field, project evaluations and impact assessments are essential. Donors are increasingly requiring rigorous evaluations in order to (1) ensure that aid dollars are spent on projects that are having positive impacts and not being wasted on projects that are ineffective and (2)
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promote “evidence-based policy making” in which evaluations contribute to understanding best practices for development aid. These two goals are frequently referred to by the world’s major donors as promoting “accountability” and “learning,” respectively. However, current conceptions of learning and accountability are problematic – at times even counterproductive. This chapter provides an overview of the role of evaluations in the CDS field and the concepts of accountability and learning and then describes the problems, contradictions, and ethical dilemmas that arise in the field because of them. The chapter ends with suggestions for how the field might fine tune the concepts of learning and accountability in a way that would better serve both donors and aid recipients." (Abstract)
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"While we might blame news audiences for their short-lived engagement with foreign crises, their reactions are far less surprising when we look carefully at what news stories truly communicate to readers. As illustrated above, the subtle lessons the news media teach audiences about foreign crises wo
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rk together to suggest that there are few, if any, solutions to foreign suffering and the solutions that have been implemented do not work very well. By way of comparison, the media suggest that national crises, such as Hurricane Katrina, can and will be effectively addressed by responsible governments and engaged publics. Given these patterns in news discourse, it is no surprise that Americans engage superficially with the topic of distant suffering.… Journalists could begin to change the way foreign crises are covered and present better coverage of solutions by actually asking victims on the ground what they think rather than relying on political leaders and charitable groups for facts and quotes. For instance, despite many stories on al-Shabaab, none included any comments by Somalis themselves on what could be done to stop the group, and only a very small number of victim comments explicitly addressed causes or solutions. While several pieces stated that the famine was caused by drought, no Somalis were ever quoted regarding what government policies or international interventions might have lessened the severity of future droughts." (Conclusion)
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"An important sub-discipline within the field of Communication and Social Change addresses how meaningful participation can be practically implemented. This article presents the case of an intervention developed by the NGO ‘Half the Sky Movement’ and reflects upon how participation took shape wi
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thin a primarily top-down program model. The design of the project bridges traditional, outsider-led and participatory, bottom-up design. The project accomplishes this by focusing on small group discussion and short videos as catalysts for reflection. In addition, the data suggest that storytelling may be particularly helpful for promoting engaged discussion and critical reflection." (Abstract)
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"The book includes an extensive section on the echoes of Rwanda, which looks at the cases of Darfur, the Central African Republic, Myanmar, and South Sudan, while the impact of social media as a new actor is examined through chapters on social media use by the Islamic State and in Syria and in other
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contexts across the developing world. It also looks at the aftermath of the genocide: the shifting narrative of the genocide itself, the evolving debate over the role and impact of hate media in Rwanda, the challenge of digitizing archival records of the genocide, and the fostering of free and independent media in atrocity's wake. The volume also probes how journalists themselves confront mass atrocity and examines the preventive function of media through the use of advanced digital technology as well as radio programming in the Lake Chad Basin and the Democratic Republic of Congo." (Publisher description)
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"International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are com
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bined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation." (Publisher description)
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"When we hear stories of distant humanitarian crises, we often feel sympathy for victims, but may stop short of taking action to help. Past research indicates that media portrayals of distant suffering can promote helping behavior by eliciting sympathy, while those that prompt a more rational respon
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se tend to decrease helping behavior by undermining sympathy. The authors used an online experiment to test whether certain media frames could promote helping behavior through a more rational, rather than emotional, pathway. The study tested whether framing distant suffering as either solvable or unsolvable might promote helping behavior if a rational evaluation of a crisis leads one to determine that help is efficacious in solving the problem. Survey respondents were randomly assigned to read one of three messages: a high solvability message, a low solvability message, or a control message. Contrary to expectations, both low solvability and high solvability conditions increased participants’ intentions to help. The results suggest that this is because framing problems as unsolvable drives up sympathy, thus promoting willingness to help, while framing problems as solvable drives up perceived efficacy, also promoting willingness to help. The authors conclude that, in contrast to earlier studies, and to the assumptions of many of those working in media, emphasizing rationality can promote helping behavior if audiences rationally interpret the problem as solvable." (Abstract)
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"This report described a pilot study using the VOTO Interactive Voice Response (IVR) platform to 1) distribute content and 2) collect quantitative and qualitative monitoring and evaluation data regarding a media program in Rwanda. In addition to showing that the VOTO system worked well as a distribu
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tion tool (though expensive) – our findings suggest great potential for the use of IVR as an M&E tool. Unfortunately, we cannot recommend a particular system as yet having the capacity to offer an efficient and cost-effective system for NGOs looking to collect qualitative and quantitative data cheaply and accurately." (Discussion, page 13)
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"This article explores how the U.S. news media construct the topic of hunger in Africa for U.S. audiences. Specifically, the article addresses how newspapers define and delimit the relationship between U.S. citizens and foreign sufferers. Through a framing analysis and critical discourse analysis of
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randomly sampled newspaper stories, the author finds that while news articles covering hunger in the United States usually frame the problem as pertinent to the public sphere, the victim as worthy of political action, and the reader as political agent, articles covering hunger in Africa frame the issue as irrelevant to the public sphere, the victim as removed from political action, and the reader as politically impotent. Interviews with journalists are used to understand why discrepancies occur." (Abstract)
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"This article explores whether, and to what extent, local knowledge features in research on the role of ICTs in statebuilding and peacebuilding in Africa, with a particular focus on neighboring Somalia, Kenya, and Ethiopia. We question whether the claims of the transformative power of ICTs are backe
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d by ‘evidence’ and whether local knowledge – e.g., traditional mechanisms for conflict resolution – is taken into consideration by ICT-based development initiatives. To assess this, we systematically reviewed literature in the region, focusing on academic outputs as well as research published by non-governmental and governmental organizations. Several key findings emerged, including: 1) empirical evidence on the successful use of ICTs to promote peacebuilding and statebuilding is thin; 2) few differences exist between scholarship emanating from the Global North and from Africa; and 3) overall, the literature exhibits a simplistic assumption that ICTs will drive democratic development without sufficient consideration of how ICTs are actually used by the public." (Abstract)
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"RLB’s interventions in Rwanda, Burundi, and the DRC have achieved significant knowledge, attitude, and behavior changes. Among the most notable of these: With respect to gains in knowledge, members of RLB’s audience have gained better understandings of the cycle of violence and methods used by
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politicians to manipulate audiences. With respect to attitudes, members of RLB’s audience have experienced positive attitude changes regarding trust in communities, the importance of dealing with trauma, the dangers of scapegoating, the importance of active bystandership, acceptance of marriage outside one’s own ethnic group, and the importance of understanding complex truths about the past, developing a shared history, and seeking justice. With respect to behaviors, members of RLB’s audience became more willing to hear an opposing group’s side of the story, became less willing to automatically cede to authority, become more willing to attend reconciliation activities, and increased discussion of topics presented in RLB programming with friends and family." (Executive summary)
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"Susan Benesch, human rights scholar, genocide prevention fellow at the U.S. Holocaust Memorial Museum, and faculty associate at the Berkman Center for Internet & Society at Harvard University, has, over the last several years, developed an analytical framework for identifying ‘dangerous speech’
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that catalyzes violence (Benesch, 2008; 2013). According to Benesch, “hate speech” is a vague term that encompasses many forms of speech, only some of which may catalyze violence under certain circumstances. By creating a set of guidelines “for monitoring speech and evaluating its dangerousness, i.e., the capacity to catalyze violence by one group against another,” Benesch aims to inform policies that reduce incitement to violence through speech while protecting free speech (Benesch, 2013). Among questions about these ambitious guidelines were how they could be used to make audiences more skeptical of incitement and therefore less likely to succumb to it. In the summer of 2012, Benesch teamed up with Media Focus on Africa (MFA) and the cast and crew of a Kenyan television comedy drama series, Vioja Mahakamani (referred to as Vioja throughout this report). The collaboration aimed to “inoculate” audiences against inciting speech, and make them more skeptical of it, by increasing understanding of what constitutes incitement to violence, the psychology behind incitement that helps prepare groups of people to condone or even take part in violence, and its consequences. This was accomplished through two avenues: 1) by applying her ideas through a medium that would entertain and educate the Kenyan public, and 2) by training the cast of the show so that they could become local agents of change, circulating this information outside the context of the television program. This evaluation was partially tasked with examining whether audiences did indeed become more skeptical of inciting speech." (Page 2)
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"BBC Media Action has made strengthening the evidence base of reports, data sets, and analysis about the role of media and communication in democratic development a priority. Yet, the extent to which different donor organizations, foundations, think tanks, practitioners, and academics utilize resear
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ch in general and BBC Media Action research in particular, remains uncertain. To shed greater light on this question, in October 2012, the Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania, conducted a quantitative survey followed by in-depth, structured interviews with 57 development stakeholders from four areas of development: governance, humanitarian response, health, and resilience. These research methods were used to investigate: (1) prevailing perceptions about and uses of media among assorted development stakeholders, (2) the extent to which these stakeholders are familiar with and utilize existing research concerning media development and media for development, (3) if and how funders are using this research to decide funding and policy making priorities, and (4) the specific impact of research and evidence initiated by BBC Media Action." (Executive summary)
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"This report summarizes the findings of the learning group that was formed by the three grantees of USIP’s 2011 Communication for Peacebuilding priority grant program: Radio La Benevolencija in the Democratic Republic of Congo; Internews Network in the Central African Republic; and The World Polic
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y Institute in Kenya. The purpose of the learning group was to facilitate knowledge-sharing, mutual learning, joint dissemination, and collaboration. The group met from September 20-21, 2012, at Internews headquarters in Washington, DC to debrief and discuss their projects." (Executive summary)
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