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Endogenous Wisdom in Action - the Positive Deviance Approach: An Alternative Conceptualization of Communication and Social Change Praxis
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 154-171
"This chapter describes and analyzes an alternative communication and social change praxis called the Positive Deviance (PD) approach. Anchored in the traditions of wisdom, PD is based on identifying, amplifying and assessing problem-solving endogenous wisdom that is hidden and elusive, context-cent
...
Handbook of Communication and Development
Cheltenham: Edward Elgar Publishing (2021), xvii, 397 pp.
"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje
...
Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), 383 pp.
Health Communication: Strategies for Developing Global Health Programs
New York: Peter Lang (2013), vii, 383 pp.
"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
...
The Handbook of Global Health Communication
Chichester: Wiley Blackwell (2012), xx, 658 pp.
"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid
...
