"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
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ts a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities." (Publisher description)
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"Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in
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the social sciences due to their ability to provide quick profiles and results. Because they are so commonly used and fairly easy to administer, surveys are often thought to be easily thrown together. But designing an effective survey that yields reliable and valid results takes more than merely asking questions and waiting for the answers to arrive. Geared to the non-statistician, the Handbook of Survey Methodology in Social Sciences addresses issues throughout all phases of survey design and implementation. Chapters examine the major survey methods of data collection, providing expert guidelines for asking targeted questions, improving accuracy and quality of responses, while reducing sampling and non-sampling bias. Relying on the Total Survey Error theory, various issues of both sampling and non-sampling sources of error are explored and discussed." (Publisher description)
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"Covering 23 countries, the volume highlights and explains key issues of debate and current tendencies in media policy and provides basic statistics relating to each case study. The chapters are written by an expert from the country concerned. Most of these are members of the Euromedia Research Grou
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p, a research collective that has been active for more than 20 years and has produced a series of assessments of media policy developments in Europe." (Publisher description)
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"An insightful collection of papers and personal accounts providing a picture of African women in publishing in Africa today, primarily in English-speaking Africa. The eleven contributors are all women who have made notable achievements and impacts in publishing in Africa, have headed publishing com
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panies, or have set up their own imprints. The contributors are from Ghana, Kenya, Namibia, Nigeria, Senegal, South Africa, Uganda and Zimbabwe, who came to publishing from different routes, and have been active, or are currently active, in a variety of publishing operations, such state and commercial publishing, activist, non-profit or community publishing, and there is also a contribution by a bookseller." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2380)
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"Describes the activities and publications of the innovative Community Publishing Process in Zimbabwe in order to train 7,000 village community workers, the majority of whom were women. Through a community based, participatory process of publishing, the project aims to enable marginalized groups to
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use their creative energies to build dynamic leadership, tackle poverty, take charge of their lives, and make the decisions to shape their future. Representatives of the village readership participated in creating the books and civic education manuals, contributed material orally, and tested and distributed it through local book launches. The project also initiated a series of children’s traditional stories and a book about children’s rights, produced with 500 children aged from three to seventeen. A local leadership programme for writers provides training in journalism and editing, and the publication of a monthly journal from a village publishing house equipped with a computer, duplicator and stapler. The author concludes by stating “as women radically questioning autocratic institutions and processes, we have been able to shape a tool that can be used by marginalized groups anywhere to claim their voice in the public life." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1731)
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