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Rainer
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Audience Research: Planning & Implementing Surveys
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Advertising Planning & Implementation
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Audiences & Users
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Audience Research Methods
1
Conflicts and Media
1
Violence in the Media: Reception & Effects
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Media Criticism
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Social Change & Media / Communication
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Media Marketing, Branding & Promotion
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Development Projects: Evaluation, Monitoring, Impact Assessment
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Evaluation Practices
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Interpersonal Communication, Interpersonal Relations
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Media Landscapes, Media Systems, Media Situation in General
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Financing Media, Financial Media Management
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Politics and Media
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Public Spheres
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Social Integration: Role of Media
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Questionnaires, Questionnaire Design
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Networks & Networking
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Inequalities
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Social Roles
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Society & Media, Media Sociology
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The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin; Amsterdam: Plural Media Services;Media in Cooperation and Transition (MiCT);DOEN Foundation (2014), 109 pp.
"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T
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Do-It-Yourself Audience Research on a Shoestring
In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Rainer Schmidt et al.
Berlin: Plural Media Services;Media in Cooperation and Transition (MiCT) (2014), pp. 86-103
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better
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Evaluation: Ein systematisches Handbuch
Wiesbaden: VS Verlag für Sozialwissenschaften (2009), 634 pp.
"Evaluation als Instrument zur systematischen und transparenten Bewertung von Projekten, Massnahmen, Programmen, Gesetzen und anderen Gegenständen hat in den letzten zwei Dekaden in Kontinentaleuropa stark an Bedeutung gewonnen. Evaluationstätigkeiten werden auf der Angebots- und Nachfrageseite pr
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Mediensoziologie: Grundfragen und Forschungsfelder
Wiesbaden: VS Verlag für Sozialwissenschaften (2005), 388 pp.
"Der Band „Mediensoziologie" präsentiert Überblicksbeiträge, die wichtige Grundbegriffe der Soziologie in Verbindung mit dem Medien-Begriff (und das heißt: als unabhängige, abhängige oder intervenierende Größe) erörtern. Die Einbindung von Medien in eine soziologische Perspektive erfolgt
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