"Much of the material included in this work was presented at a conference on Transnational Communication and Culture (June, 1982) at the Institute of Latin American Studies at the University of Texas at Austin." (commbox)
Overview /Janet Wasko, 3
I. AN INTRODUCTION TO LATIN AMERICAN CRITICAL COMMUNICATION RESEARCH
1 Assessing critical mass communication scholarship in the Americas: the relationship of theory and practice / Rita Atwood, 11
2 Seminal ideas in Latin American critical communication research: an agenda for the North / Emile G. McAnany, 28
3 Hispanic American critical communication research in its historical context / Cristina Schwarz and Oscar Jaramillo, 48
II. CRITICAL THEORY, TRANSNATIONAL COMMUNICATION, AND CULTURE
4 Transnational communication and culture / Rafael Roncagliolo, 79
5 Transnational communication and Brazilian culture / Carlos Eduardo Lins Da Silva, 89
6 Means of communication and construction of hegemony / Javier Esteinou Madrid, 112
III. THE EFFECTS OF TRANSNATIONALS ON CULTURE
7 Transnational advertising: some considerations on the impact on peripheral societies / Noreene Janus, 127
8 Commercial television as an educational and political institution: a case study of its impact on the students of Telesecudaria [Mexico] / Alberto Montoya Martín Del Campo and Maria Antonieta Rebeil Corella, 143
9 Trends in alternative communication research in Latin America / Maximo Simpson Grinberg, 165
10 Alternative communication: solidarity, and development in the face of transnational expansion / Fernando Reyes Matta, 215