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Roland
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Zooming in on Media and Information Literacy: A Survey-Based Typology of Young Media Users
Top Insights
Bonn: Deutsche Welle DW Akademie (2019), 19 pp.
"While global youth is often referred to as a fairly homogeneous generation of digital natives, data drawn from a survey in Jordan, Moldova, and Uganda suggests that this is not the case. Based on an instrument for measuring digital and news literacy, this paper presents a typology of five personae:
...
Reaching Audiences Worldwide: Perspectives of International Broadcasting and Audience Research 2001/2002
Bonn: Conference of International Boradcasters' Audience Research Services (CIBAR);Paragon Verlag (2003), 131 pp.
An Essential Link with Audiences Worldwide: Research for International Broadcasting
Berlin: Vistas;Deutsche Welle (2002), 234 pp.
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
