"The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and delibe
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rated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means. Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? A comparison of public service media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions." (Publisher description)
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"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals
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with a wide variety of qualitative and quantitative methods of data collection and analysis. The handbook invites researchers to rediscover trusted methods such as document analysis, elite interviews and comparisons, as well as to familiarize themselves with newer methods like experiments, big data and network analysis. For each method, the handbook provides a practical step-by-step guide and case studies that help readers in using that method in their own research. The methods discussed are useful for all areas of media and communication policy research, for research concerning the governance of both mass media and online platforms, and for policy issues around the globe." (Publisher description)
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"What are the particular characteristics of the media in small nations? What challenges do broadcasters and other media institutions in these countries face, how can these be overcome, and are there advantages to operating in a small national context? How are small nations represented on screen, and
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how do audiences in small nations engage with the media? Bringing together perspectives from across Europe, including case-studies on Catalonia, the Basque Country, Wales, Scotland, Iceland, Portugal, Slovenia and Macedonia, this collection answers these questions. At the same time, it provides readers with insights into broader issues of media policy, representation, national identity, transnationalism, audience reception and media research methods." (Publisher description)
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"This chapter recalls and evaluates international intervention in Macedonia's media landscape immediately after the violent conflict in the country in 2001. It focuses in particular on the media component of the Confidence Building Initiative (CBI), funded by USAID's Office for Transition Initiative
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and implemented by the International Organization of Migration (IOM), and the chapter draws on my own experience in this field. I headed IOM's media office during that period and worked with other international organizations in Macedonia before and after the conflict. Having had this extensive in-Country engagement allows me to reflect on the long-term effectiveness and impact of CBI by looking at the same media environment some years later. I conclude by arguing that two key changes to the program's approach - greater attention to market forces and greater flexibility in working with public or "state" media - would have ensured more long-term positive impact and would have assisted in furthering overall media development." (Page 125)
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