"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje
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ctives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development." (Publisher description)
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"Participatory Action Research (PAR) is a subset of action research; it is critical research guided by an emancipatory interest. Critical PAR is committed to social transformation for justice. It is a heuristic approach, which incorporates a praxis that involves social and political action. PAR is c
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ommitted to recapturing and empowering the knowledges of the subaltern through appropriate political and social action informed by a praxis involving local knowledge generation, debate, reflection, and social/political action. In this chapter, we present the scholarship in PAR within the broad field of communication and development studies by tracing its evolution since the mid-20th Century. We will undertake a detailed discussion of PAR and its praxis within the empowerment paradigm in devcom studies. We will explicate the PAR methodology and praxis, outline guiding tenets for PAR, describe the roles of development communication workers in empowerment/PAR process and provide examples of participatory action research." (Abstract)
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"This chapter presents the Multidimensional Model for Change (MMC), an innovative model aimed at improving people’s life; it includes the elements of the Communication-Based Assessment (CBA) and Communication Needs Assessment (CNA) frameworks. It is based on a mix of theories of change management
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and the current conception of communication for development (C4D) applied to investigate and understand the larger development picture using the postulates of the CBA framework, which includes the socio-economic, political and cultural environments in development and social change. The MMC when driven by C4D is effective in the development mode, even if it could also be used in other modes such as emergencies and empowerment. The MMC has C4D at its core and it cannot be applied without participation of all stakeholders. In addition, MMC addresses the shortcomings of the past by applying a cross-sectoral approach and multidimensional assessment which allow strategic and comprehensive planning." (Abstract)
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"Most effective agriculture, environment and natural resource management projects tend to be those in which community members, development practitioners or agriculture experts jointly identify research or development parameters and participate in the decision-making process. In these projects, commu
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nity engagement, consultation and participation occur from the very beginning and continue through the arc of the project. Here, the research and development process itself generates a situation of empowerment in which participants transform their view of reality enabling them to take effective action. This chapter delves deeper into participatory development communication, a branch of the development communication tree that takes a stand on empowerment as the key to sustainable development. The chapter reviews conceptual models associated with participatory communication, describes cases related to agriculture and natural resource management where the approach has been used to address challenges encountered by local communities and offers some thoughts for the future." (Abstract)
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"Sustainability has been a guiding principle in development for long but gained renewed impetus through the worldwide adoption of the United Nations’ Sustainable Development Goals following the increasingly tangible environmental and social effects of climate change. Achieving sustainable developm
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ent, however, has proved complicated, as it requires dealing with complex issues that cut across disciplines, sectors and stakeholder interests. This chapter explores what it takes to facilitate sustainable development and social change by unravelling the elements of a communication strategy that can bridge these complexities. Such a strategy is built on the principles of participation and empowerment and applies both ‘telling’ and ‘sharing’ functions of communication to inform, engage and connect stakeholders. These principles and practices are illustrated by two cases where conflicting interests existed between environmental and livelihood objectives. It concludes with the observation that a favorable institutional context is needed to operationalize effective communication for sustainable development." (Abstract)
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"Strengthening capacities in communication for development (C4D) and health communication is critical to achieving the Sustainable Development Goals and other global health and development goals. This chapter presents case studies of recent initiatives undertaken by the United Nations Children´s Fu
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nd (UNICEF) to demonstrate how the organization has evolved a multi-prong and multi-level approach to capacity development. The authors review key capacity development concepts and approaches in the literature and analyze UNICEF’s efforts using a capacity development framework developed for the health sector by Crisp, Swerissen and Duckett (2011) to classify the different approaches of capacity development used by UNICEF and understand the measurement areas to assess their progress. The chapter concludes with a reflection on lessons learned from UNICEF’s experience that the authors hope will be of relevance to other institutions and a set of recommendations for policy and practice related to capacity development for C4D and health communication." (Abstract)
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"We illustrate the principles and processes of gender transformative communication by presenting a case study of a long-running social change initiative spearheaded by Minga Perú, a community-based organization in the Peruvian Amazon. Applying a gender and power lens, we illustrate how communicatio
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n transforms existing gender structures. Specifically, we analyze the monumental shifts that are occurring in roles, norms, hierarchies and relationships between women and men in the Peruvian Amazon emanating from Minga’s gender transformative approach. Our analysis highlights gendered shifts at the individual, family, community and institutional level. Through our analysis we outline a communicative process for gender transformation, highlighting how the Minga approach contributes to multiple gender-related outcomes across health, violence, participation, agency and decision-making. We argue that each component of Minga’s process is essentially communicative in nature. Simply put, communication serves as both a means and an end to achieving gender transformation." (Abstract)
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"This chapter examines the role played by community radio in social change through the lens of participatory communication and locates it within the context of the globalization of media. At present, even though there are multiple media outlets, much of the grammar of creating content feeds into the
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production values of a globalized marketplace and to an oligopolistic control of media by big multinational companies, resulting in a democracy deficit. In this chapter we argue, through a conceptual and empirical survey of community radio in many countries, that to build a robust civil society that can effectively negotiate with those in power for inclusive development and sustainable social change, it is necessary to create decentralised and democratic discursive spaces that promote freedom of expression and equitable access to media. Community radio is one such institutional space that has been effectively used by historically marginalised groups to make their voices heard." (Abstract)
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"We offer a comprehensive analysis of media advocacy, pointing out its challenges and limitations and build towards an argument for proposing a holistic conception of ‘advocacy communication’ for achieving social justice. Media advocacy faces several challenges in practice, as it is often inhibi
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ted by political and economic contexts, and in theory, through a conceptualization of participatory governance as elitist. Critical analyses raise additional challenges to the potential for media advocacy as an approach for social justice, facing concerns with representational practices. Recognizing these challenges, we propose a more comprehensive, yet reflective approach that we call ‘advocacy communication’ for social justice, not limited to the categorical understanding of different communication for social change strategies. By examining different cases of advocacy communication and relying on Sen’s freedom-centered approach, we demonstrate how advocacy must articulate the connections across freedoms “to” and freedoms “from” in ways that privilege agency in inclusion and representation." (Abstract)
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"This chapter describes and analyzes an alternative communication and social change praxis called the Positive Deviance (PD) approach. Anchored in the traditions of wisdom, PD is based on identifying, amplifying and assessing problem-solving endogenous wisdom that is hidden and elusive, context-cent
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ered and sustainable and grounded in ethical, non-hierarchical actions. In this chapter, the key tenets and principles of the PD approach are detailed, demonstrating how communication and social change practitioners can use PD’s step-by-step method to identify and amplify problem-solving wisdom. Three applications of the PD approach are investigated: (a) combating malnutrition in Vietnam, (b) reducing school dropouts in Argentina and (c) decreasing neo-natal and maternal mortality in Pakistan. The conclusion reached is that PD is an inside out and upside down approach to communication and social change that values ordinary, uncommon and actionable wisdom that could make an extraordinary difference." (Abstract)
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"This book critically examines directed social change theory and practice while presenting a conceptual framework of development communication to address inequality and injustice in contemporary contexts. This third edition features significantly revised and updated chapters to include the latest sc
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holarship on, and practices of, media and communication for development. It explores empowerment and social justice to individuals and communities around the world in the context of increasing globalization. Tracing the history of development communication, it looks objectively at diverse approaches and their supporters, and goes on to provide models for the future. It also offers a new chapter presenting the authors' framework foregrounding empowerment and social justice as goals for development communication in the 21st century." (Publisher description)
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"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm
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ent goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India." (Publisher description)
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"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid
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e range of communication approaches in current global health programs; offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health; ddopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches." (Publisher description)
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"This collection of eighteen essays of uneven richness underserved by an overly thin two-page introduction brings together some of the best known names in Development Communication in an attempt to understand African aspirations, experiences, challenges and the place of communication in development.
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Coming at this stage in a debate that has generated much conventional and critical scholarship, one would have expected the editors to aim at much more than simply providing space for contributors to offer "a fillip and not necessarily a panacea for development" (Page x). The "desirable and useful" (Page x) approaches the book explores would certainly have served their purpose better, within a framework of the need to critically rethink conventional scholarly assumptions about communication and development, especially in relation to Africa [...] Nonetheless, a good number of the contributions competently discuss competing perspectives on development communication (e.g. Pye, Servaes, Jacobson), drawing attention to how practices on and in Africa have tended to impair or enhance the participatory and emancipatory potential of development communication. Some focus closely on communication technologies and their applications (e.g., de Beer, Melkote and Steeves, Eribo), advocating strategies and approaches informed by varying degrees of faith in the capacity of modern information and communication technologies (ICTs) to transform individuals and societies in the name of development. Most of the book makes a strong, even if not always substantiated or negotiated, case for the importance of "indigenous African cultures," if media and communication practices are to adequately serve and service African thirsts for development (Asante, Mazrui and Okigbo, Okigbo, Hachten, Stevenson, Amienyi, Akhahenda, Moemeka, Singhal et al., Okumu, Nganje and Blake). A conscious effort to engage similar debates in anthropology and cultural studies for example, could have yielded further insights." (https://www.h-net.org/reviews/showrev.php?id=10843)
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"This book looks at the political economy of communication and information, media in development and social change, media theory and practice, international communication technology and communication values and ethics." (Publisher description)
"This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century." (Publisher descr
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iption)
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"Health communication scholars have tried to understand how individuals process information and have identided the factors that contribute to appropriate behavior change. Some of these theorists have, implicitly or explicitly, assumed that if individuals were provided with the ““rightÏÏ inform
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ation they would adopt the recommended behavior. Some others have endorsed the need to provide behavioral skills along with information so that individuals are able to carry out the desired behavior. Both approaches, however, are concerned with individual behavior change. Sociodemographic variables like class, gender, and race have seldom Ðgured in sociopsychological analyses in the AIDS context. L imited attention has been paid to the manner in which political, economic, and social variables have constrained or enabled individual behavior related to AIDS. In this article, the various sociopsychological theories/models that inform AIDS prevention are delineated; the sociopsychological approaches in the context of class, race, and gender issues are critiqued; and an analytical framework that integrates behavioral and societal level variables to guide policy interventions is provided." (Abstract)
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"To reshape the field of development communication, Redeveloping Communication for Social Change proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communi
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cation and anthropology explore the global and institutional structures within which agencies construct social problems and interventions, the discourse guiding the normative climate for conceiving and implementing projects, and the practice of strategic interventions for social change. Examining early and emerging models of development, power dynamics, ethnographic approaches, gender issues, and information technologies, they speculate how a framework accounting for power might contribute toward new directions and applications in the field. Instead of mourning the demise of development communication, this volume should provoke critical debate that will help us change our approaches to meet new challenges." (Publisher description)
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