"This book gives an overview of public service media in South East Europe; referring to the ten countries, which the Media Programme of the Konrad-Adenauer-Stiftung covers. From Croatia to North Macedonia and Bulgaria to the Republic of Moldova, liberalised media markets have emerged following the c
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ollapse of socialism and its state-controlled media systems. State broadcasters have become public service media. For the first time, essential information about individual public broadcasters is being gathered. Media experts from the respective countries write, among other things, about the history, the legal framework, the financing model and organisational structures in place. The chapters are supplemented with the results of a recent representative opinion poll commissioned by the Media Programme and conducted by the research institute Ipsos. We have asked the same six questions in all ten countries. In the results summarised for the entire region, two answers are very clear: almost 70 percent of respondents say that public service media are important for democracy. Unfortunately, almost 65 percent see these channels under political influence. In South Europe, in particular, this discrepancy becomes visible and audible at demonstrations when people take to the streets against their government. Then usually public service media are focus of protests and have been criticised as mouthpieces of the government." (Preface)
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"The KAS Task Force on Journalism Education in South East Europe has conducted a survey among journalism undergraduates and graduates in five countries – a first-time initiative in the region. Their response can be seen as a testimonial of a media sector in turmoil. In the Western Balkans and othe
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r countries in South East Europe, such as Romania, the general challenges for media outlets precipitated by the internet revolution are compounded by specific deficiencies of the media landscape. In many cases, media outlets in South East Europe operate at a loss. National media markets are too small to accommodate the relatively high number of media outlets. Citizens are largely reluctant to pay for a high standard of journalism – one of the reasons why employment conditions are volatile and often unattractive. Fewer journalists are expected to deliver a greater news output in the cross-media era. Moreover, media are often owned by business moguls with inclinations to use media ownership as an instrument for gaining political influence for whom journalist entrepreneurship is not a primary concern. Despite these daunting challenges in the broader environment, many still consider journalism a dream job. On the other hand, the study shows that half of media students envisage working in other fields following graduation." (Foreword)
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"Croatia is well ahead of the curve. Experimental broadcasting via digital signals began in 2002 and the last analog television signals were switched off in September 2011. The country has the highest free-to-air digital terrestrial coverage in Europe, exceeding 99 percent of national territory, and
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it is the main television platform for the majority of the population. Television remains the dominant medium for both information and entertainment. However, the internet is the most trusted medium for news and information. Radio has experienced a marginal decline in listenership, but print media have been hit hardest by the global economic downturn and audience migration online. In the final analysis, this report finds that policy has been responsive to digitization and that the process has done much to democratize and pluralize Croatian media. It has not yet, however, neutralized the power of dominant media organizations, or indeed the influence wielded by political elites and advertisers. There is also evidence that in response to digitization, journalism across sectors has become increasingly tabloid and oriented towards soft news, and there are uncertainties as regards the sustainability of public interest media." (Website Open Society Foundations)
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