"De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media?" (Publisher des
...
cription)
more
"Exploring recent developments in Asian television systems in the context of the continually changing global environment, this book covers India, China, Korea, Malaysia, Singapore, Indonesia, Sri Lanka, Hong Kong, the Philippines, Taiwan and Japan. Country-based analyses are preceded by contribution
...
s which analyse processes at the regional level. Chapters explore how television in Asia has responded to new threats and opportunities and provide evidence against the view that global forces will destroy national and regional differences." (Publisher description)
more
Studies the legal, economic, cultural and political implications of trans-border television, focusing on Japan, the Philippines, India, Malaysia and Hong Kong.
"The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous bo
...
ok publishing during the post-Independencey ears. The government is thus found to be rather influential on trends developing in the trade. Its actions lay emphasis on locally written and published books and have minimised dependence on imported publications. The other results of this study also show that in terms of usage of marketing research, Malaysian houses generally have a high awareness of marketing and marketing communications. This awarenessis generally applied advantageously by most houses. With regard to the study of marketing practices, the approach includes the analysis of the 4Ps of the marketing-mix. When these practices are examined, it is concluded that the houses regard sales promotion, advertising, personal selling and direct mail as important tools and they are utilised continuously. It is concluded that publishing houses, especially among the larger and well-organised establishments, have a high level of awareness and knowledge of marketing communications and have applied this capability to their advantage." (Abstract)
more
"Covers media environment, media law, press, broadcasting, ownership, journalism quality and education in China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. Each chapter includes an essay written by local journalists besides an overview written b
...
y the Freedom Forum staff. The Appendices offer Media profiles of Cambodia, Laos, Mongolia, Myanmar, North Korea, and Vietnam." (Book review in: Asian Journal of Communication, vol.4, nr.1, 1994)
more