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"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h ... more
"This collection of writing on community media describes attempts at local media development and case studies of functioning projects. It presents a range of perspectives on grassroots media originating from community groups; research representing participant observation; hands-on community involvem ... more
"Bestsellers: A Very Short Introduction shows that bestseller lists monitor one of the strongest pulses in modern literature and are therefore worthy of serious study. It lifts the lid on the bestseller industry, examines what makes a book into a bestseller, and asks what separates bestsellers from ... more
"Our analysis will proceed along the following lines. First, it will show how media development promotes market-based democracy. Second, it examines the particular role of Central and East European journalist training centers in media development. Third, we broaden the scope beyond fixed training ce ... more
"Für Studenten sollte nachvollziehbar sein, wie man von bestehenden Ergebnissen zu einer Forschungsidee, von dieser zu theoriengestützten Untersuchungsstrategien und durch diese über die Interpretation der Ergebnisse zu einem mehr oder weniger konsistenten Erkl/irungsmodell kommt. Aus diesem Grun ... more
"Media and Ethnic Identity carries a Native American perspective to media and its role in ethnic identity construction. This perspective is gained through a case study of the Hopis, who live in northeast Arizona and are known for their devotion to their indigenous culture. The research data is built ... more
"This project advances the existing theoretical work on the CNN effect, a claim that innovations in the speed and quality of technology create conditions in which the media acts as an independent factor with significant influence. It provides a novel interpretation of the factors that drove Western ... more
"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb ... more
"[...] Dwayne R. Winseck and Robert M. Pike offer an in-depth examination of the rise of the “global media” between 1860 and 1930. They analyze the connections between the development of a global communication infrastructure, the creation of national telegraph and wireless systems, and news agen ... more