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Journals
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"Internet technology has arguably changed the rules by which individuals, social movements, and institutions compete for political and cultural influence in technologically advanced societies. The author considers this reality through reference to the concept of hegemony; looking to the ways in whic ... more
"Bestsellers: A Very Short Introduction shows that bestseller lists monitor one of the strongest pulses in modern literature and are therefore worthy of serious study. It lifts the lid on the bestseller industry, examines what makes a book into a bestseller, and asks what separates bestsellers from ... more
"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb ... more
"This project advances the existing theoretical work on the CNN effect, a claim that innovations in the speed and quality of technology create conditions in which the media acts as an independent factor with significant influence. It provides a novel interpretation of the factors that drove Western ... more
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h ... more
"Commerce in Culture is an innovative study of how states have responded to the globalization of the film sector. Concerned with more than film content or substance, the book exposes the ongoing political and economic struggles that shape cultural production and trade in the world. The historical fo ... more
"Media and Ethnic Identity carries a Native American perspective to media and its role in ethnic identity construction. This perspective is gained through a case study of the Hopis, who live in northeast Arizona and are known for their devotion to their indigenous culture. The research data is built ... more
"U.S. funding for international media development in 2006—public and private—exceeded $142 million; U.S. government funding totaled nearly $69 million; U.S. private sector funding totaled over $60 million; and Funding from government-supported nonprofit organizations—the National Endowment for ... more
"[...] Dwayne R. Winseck and Robert M. Pike offer an in-depth examination of the rise of the “global media” between 1860 and 1930. They analyze the connections between the development of a global communication infrastructure, the creation of national telegraph and wireless systems, and news agen ... more
"This report represents input from twenty-three practitioners who have observed, planned, and implemented media education programs of the U.S. and other Western governments, as well as those of private funders. The group discussed broad lessons learned and specific recommendations for policymakers, ... more
"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best prac ... more